Keyhole.co

OCTOBER 21, 2023

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Monitoring social media is like listening in on discussions at a busy market in the digital realm. Social media monitoring: What is it?

Social Media 52

Social Media Sentiment Reputation Analysis 52

Hootsuite

MAY 16, 2023

It continues with steps to mitigate negative sentiment. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. Sentiment analysis is the contextual review of brand mentions. Hootsuite has you covered. Any update on this?

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Keyhole.co

JUNE 30, 2021

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” For example, we all know about Google Analytics and Search Console to get the SEO data on the websites. Use cross-channel marketing. Improve data quality.

Data 108

Data Social Media Strategy CPC 108

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more.

B2B 98

B2B Social Media Tools Tips 98

Keyhole.co

MARCH 1, 2023

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” For example, we all know about Google Analytics and Search Console to get the SEO data on the websites. For example, the average CPC in Facebook is $0.97 Not convinced?

Data 52

Data Social Media Strategy CPC 52

Sprout Social

AUGUST 27, 2020

Take Mr. Peanut , for example. Consider building a social listening topic centered around the issue at hand to measure sentiment, track the scope of the conversations and provide further insights for your leadership. One of the earliest examples of a social media apology that is widely recognized as a proper response came from JetBlue.

Brands 131

Brands Sentiment Social Media Management Issues 131

Mindjumpers

AUGUST 9, 2012

The service industry is a good example of both good community management (= brand loyalty) and the opposite. Airline companies and telephone companies are especially targets of a constant, daily stream of negative comments: In the two examples above, the brands found support in brand ambassadors.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Visually SM

SEPTEMBER 17, 2015

Before I get into which stat is the most important and spoil the whole surprise—as if you couldn’t just scroll to the bottom—I want to discuss some of the other metrics that still play a crucial role in social media marketing , and why they’re still extremely important for you to keep tabs on. . Try real-time marketing. Post Count.

Metrics 145

Metrics Social Media Airlines Social Media Management 145

Sprout Social

MARCH 31, 2020

Also, note that not all crises are totally within your control as a marketer. Let’s look at some social media crisis examples below. It was never our intention to hurt anyone's sentiments. Indicators of a crisis could be anything from a flurry of negative comments to an outright boycott of your products.

Social Media 134

Social Media Sentiment Examples Issues 134

Visually SM

SEPTEMBER 17, 2015

Before I get into which stat is the most important and spoil the whole surprise—as if you couldn’t just scroll to the bottom—I want to discuss some of the other metrics that still play a crucial role in social media marketing , and why they’re still extremely important for you to keep tabs on. . Try real-time marketing. Post Count.

Metrics 100

Metrics Social Media Airlines Social Media Management 100

Hootsuite

JUNE 13, 2022

For example, if your brand sells running shoes, you should expect to show up in conversations about running, running shoes, and sneakers. Knowing what is happening in the market and how your company stacks up can help you stay ahead. Analyzing social share of voice by sentiment and topic is also important. Competitive advantage.

Social Media 144

Social Media How To HootSuite Metrics 144

Convince & Convert

JULY 27, 2012

We were on a multitude of airlines during that trip. One of the airlines we were on, I won’t name them, but they are the official airline of a country that borders ours to the north. I’ve been on that airline a few times, because we do a fair amount of work in Canada, and I speak up there a lot.

Airlines 115

Airlines Sentiment Hotels ROI 115

Hootsuite

MARCH 27, 2020

For example, the usually mouthy Pop-Tarts Twitter account (along with many of our favourite snarky foods ) went silent for 10 days as the COVID-19 pandemic started its spread across North America. One of our favorite examples comes from Chiquita. Social media crisis communications examples. Which leads us to our next point.

Social Media 145

Social Media How To Policies Team 145

Sprout Social

APRIL 6, 2023

Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention. In this guide, you will learn how chatbots can help revamp your marketing strategies with more personalized experiences for your customers.

Marketing 80

Marketing Airlines Conversation Team 80

Webbiquity SMM

MARCH 4, 2014

No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. ” Social media is fundamentally changing the nature of marketing, and employees are crucial to successfully navigating this transition.

Review 207

Review Radian6 Guidelines Policies 207