Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. So, where do you start as a brand?

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Travel Influencer Brands Airlines 66

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. How to Identify Social Media Influencers.

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Influencer Social Media How To SEO 111

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. For the purposes of this blog post, though, we’ll use Pew Research Center’s definition : anyone born in or after the year 1997 is part of Gen Z. Source: Morning Consult.

Airlines 109

Airlines Marketing How To Influencer 109

Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Southwest Airlines works with outside partners as well, including Kansas City-based VML and Buddy Media.

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Airlines Social Media Collaboration Travel 232

Later

MAY 28, 2021

In this blog post, we’re sharing five ways you can use LinkedIn to market your brand and reach relevant audiences. Work With Influencers and Experts. You can feature blog posts they’ve written, or interviews they’ve participated in, to better connect with your community. LinkedIn is no longer just for job hunting.

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LinkedIn Brands Marketing Airlines 100

Webbiquity SMM

NOVEMBER 27, 2018

At the other end of the spectrum, the reaction on Twitter was brutal when United Airlines forcibly dragged a passenger off a plane in 2017. Influencer marketing: Because of its broad reach and ease of connecting, Twitter is ideal for helping marketers do influencer marketing the right way.

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Team Marketing B2B Eventful 160

Convince & Convert

JUNE 4, 2014

It’s something that comes up again and again: Your business has a blog, and a team of people responsible for the strategy, content creation, execution, and overall success of that blog. The team of people is actually one or two people partially allocated to the blog. They are the creatives behind the blog.

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Team Engagement Hubspot Newsletter 158

Waxing UnLyrical

AUGUST 15, 2019

10% are taken to a blog post (thus allowing users to learn more about the business while also improving SERPs). The other types of Stories worth mentioning, in decreasing order, are influencer takeover, live events, how-to guides, fan content, contests and others. 5% are taken to a campaign page. 3% are redirected to an app.

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Instagram Airlines Loyalty Marketing 157

Keyhole.co

DECEMBER 23, 2023

Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. This blog examines how Ryanair’s social media strategy helps the brand gain the active engagement of audiences. What sets Ryanair's social media strategy apart from other airlines?

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Social Media Engagement Strategy Meme 52

Webbiquity SMM

NOVEMBER 23, 2015

Influencer marketing has become a key component of PR and web presence optimization. Unless you’ve got one of those brands (like Apple , Zappos , TOMS Shoes , or Southwest Airlines ) everyone loves writing about, it’s hard to stand out amid the clutter. Don’t Even Pretend You’ve Read the Blog.

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Blogger Airlines Hotels Influencer 100

Pixlee

MARCH 30, 2022

Brands like Alo Yoga , Puma, and DMC are bringing social selling to their ecommerce websites through shoppable galleries of Instagram and TikTok posts, both sourced from community members and influencers as well as created by the brand itself. Trend #3: The Relatable Micro-Influencer Beats Out Celebs.

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Trends Retail UGC Authentication 75

Ari Herzog

FEBRUARY 22, 2014

Most notable was Midwest Airlines. They stopped tweeting three years ago when they were bought by Frontier Airlines. They boosted your opinion of my influence. But moreover, in the age of social influence ranking systems such as Klout and Peer Index , I want to be current. I forced inactive accounts to unfollow me.

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Airlines Twitter Klout Class 145

The Realtime Report

APRIL 18, 2014

Tumblr: 181 million blogs. How much does social media influence business technology buyers? Check out the infographic from Tap/Mindwave Research here : Related Stories Which Airlines Are Most Responsive On Twitter? VK: over 230 million registered accounts. LinkedIn: 259 million active users. via LinkedIn. via GlobalWebIndex.

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Buy Social Media Tumblr Airlines 175

Hootsuite

DECEMBER 7, 2022

influencer filter:media Searches for the word “influencer” and an image or video. influencer -filter:retweets Searches for the word “influencer” and filters out retweets. For example, 2022 was notoriously bad for airlines losing luggage due to the post-restriction travel surge. Throw it back. Preparing to launch.

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Twitter HootSuite Airlines Mobile 115

Unmetric

MAY 28, 2019

No other brand owns user-generated content and influencer marketing as much as Airbnb, and for that, its Instagram truly deserves every follower it gets. This fashion brand is Instagram-famous and relies heavily on influencer marketing. BarkBox’s influencers are all the dogs you see in their posts. View this post on Instagram.

Social Media Management 111

Social Media Management Social Media Brands Class 111

Hootsuite

SEPTEMBER 14, 2023

Or, change the topics they write about on their blog. For example, if you’re an airline trying to assess customer satisfaction, it might be hard to discern customers’ true feelings through surveys or customer service interactions. Ability to target influencers or brand advocates. Advanced analytics and insights.

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Social Media Sentiment HootSuite Analysis 102

Convince & Convert

APRIL 22, 2014

This brand has built a business on selling luggage that airline passengers never claimed. Through an event catered and tailored to Alabama bloggers, Unclaimed Baggage wanted to generate blog and social posts about the unique and family fun aspects of their store. I’d love to hear about them in the comments below!

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Brands Blogger Retail Case Study 156

Adam Cohen

MARCH 30, 2011

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. …launching a corporate blog. …hearing a customer or business partner mention a recent blog post helped influence their decision.

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Social Media Airlines Sentiment Conference 244

Keyhole.co

OCTOBER 21, 2023

Influencer monitoring: Find influencers who can help you spread your message, reach more people, and work with them. Whether you’re gauging campaign success, identifying niche influencers, or tracking hashtags, Keyhole delivers a comprehensive snapshot of your social media presence.

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Social Media Sentiment Reputation Analysis 52

Mindjumpers

AUGUST 9, 2012

On our blog, we have written about the journey of making the extensive amounts of Big Data reveal as well as increase the social ROI. Airline companies and telephone companies are especially targets of a constant, daily stream of negative comments: In the two examples above, the brands found support in brand ambassadors.

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Social Media Loyalty Airlines Marketing 235

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

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Social CRM Influencer Klout Social Media 133

Hootsuite

JUNE 13, 2022

Collaborating with influencers. Your media share of voice is the number of times your brand is mentioned across news websites and blogs. Our word for this Friday afternoon is 'pot-valiant,' defined as "bold or courageous under the influence of alcoholic drink." Earned and paid media. Running social ads.

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Social Media How To HootSuite Metrics 144

Webbiquity SMM

NOVEMBER 5, 2013

By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. Invited speaker on “Expanding Your Social Influence” at the AT&T Networking Leaders Academy Annual Conference.

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Twitter Airlines Syndication Blogger 187

Pixlee

JUNE 8, 2021

Delta shared an Instagram post this year about its switch to more fuel-efficient planes, one of the ways the airline aims to reduce its carbon footprint. Partner with Businesses and Influencers Sharing Your Eco-Friendly Values. The post How to Engage Eco-Friendly Customers on Instagram appeared first on The Pixlee Blog.

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Instagram Engagement CSR How To 52

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Fly more miles, get priority seating on an airline. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

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Social Media Strategy Influencer Social CRM 147

Mindjumpers

AUGUST 30, 2012

In this blog post, I will present the three stats that I think are the most interesting ones as well as tips on how each of them can be valuable for you as a brand. In this blog post, I will present the three stats that I think are the most interesting ones as well as tips on how each of them can be valuable for you as a brand.

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Social Media Brands Telecommunications Airlines 224

Keyhole.co

MAY 19, 2023

Besides, don’t forget about such channels as a blog, newsletter, press conference, press release, etc. In case it’s a social media crisis, you may perform a social media investigation: examine posts, comments sections, blogs, and find social media evidence.” Why not ask a brand ambassador or influencer to help you out?

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Reputation Brand Monitoring Exercises Team 52

Social Media Strategery

NOVEMBER 22, 2019

That obviously opens the door to everything from paid endorsement deals to social media “influencer” relationships. Travis Knobbe , who also happens to be an attorney and a sportswriter has started a series of blog posts on this topic over at the Last Word on College Football. But what about smaller-scale partnerships?

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Brands Sports Marketing Airlines 81

Audiense

JUNE 15, 2016

People who follow the biggest Vine influencers. Are you an airline brand looking to target holiday goers for the upcoming summer holidays? The Total Audience Platform is suited for you to target not only Twitter users, but also those who engage with gaming apps like Turkish Airlines Open Golf app, or Airline Manager.

Airlines 60

Airlines CPA Mobile Advertising 60

Audiense

JUNE 15, 2016

People who follow the biggest Vine influencers. Are you an airline brand looking to target holiday goers for the upcoming summer holidays? The Total Audience Platform is suited for you to target not only Twitter users, but also those who engage with gaming apps like Turkish Airlines Open Golf app, or Airline Manager.

Airlines 60

Airlines CPA Mobile Advertising 60

Ari Herzog

JULY 26, 2011

Thanks to your participation in the comments, your choosing to link here from blogs and social networking channels, and web standard compliance in numerous areas, this site is ranked in the top 1% of those 1.2 Does your site include a blog? million sites. Do your images include alt tags for search engine spiders to correctly index?

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Tools Klout Metrics Airlines 160

Convince & Convert

SEPTEMBER 11, 2011

Gillin is sharp enough to see the underlying challenge of trying to attach a number to something as amorphous as online influence, and point it out to his readers. “How dare a company try to put a number on influence!&# Offline Influence Doesn’t Have an Algorithm. they shout. “It’s a bastardization!

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Klout Nielsen Influencer Social CRM 159

Twist Image

JUNE 28, 2011

I'm a loyal customer of the airline. Klout, PeerIndex, Twitter Grader and others simply bring to light something we've all known for a very long time: it's always been about the numbers and who we all - individually - influence. marketing blog. My friend - the rock star - travels infrequently by plane. C'est la vie. publishing.

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Klout Airlines Hotels Influencer 103

Pixlee

JUNE 14, 2021

Many Instagram influencers felt as though their engagement and impressions were dwindling. Delta Airlines reposts travel photos from its customers to inspire the brand account’s followers looking forward to visiting their dream destinations. Invest in Influencer Marketing. People like to feel like they’re being heard.

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Instagram UGC Apparel Hashtag 52

ProBlogger

SEPTEMBER 26, 2011

This guest post is by Lina Nguyen of Words That Influence. If you have the following seven things, then your blog and social media networks will be highly valuable digital assets, sought after by major companies. Influential bloggers are being paid top dollar to write sponsored posts (thousands of dollars per post is not unheard of).

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Company Travel Airlines Blogger 49

Writtent Blog

JUNE 4, 2013

Getting reprinted on a major blog can ensure you’re able to capture a whole new audience’s enthusiasm. Leverage Digital Influencers. Building relationships with digital influencers should be an integral part of any viral content marketing strategy. Blogging Content Creation Content Marketing Social Media Marketing'

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Content Marketing Meme Airlines 101

Twist Image

NOVEMBER 17, 2010

In this age of consumer reviews, blogs, Twitter , Facebook and beyond, it's hard to get away with being that bad. We've come to a point where certain individuals online have more influence and power than some of the biggest corporate brands. My Digital Marketing Blog will look nothing like your Digital Marketing Blog.

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Brands Automotive Airlines Influencer 108