article thumbnail

Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

Now, only your configured events will be selectable for optimization… Any events that haven’t been configured will be grayed out… If you haven’t yet configured your events, you’ll need to do that by going to Events Manager > Aggregated Event Measurement > Configure Web Events.

article thumbnail

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. Register for a webinar , a seminar, or a newsletter. Can you come up with a better Inbound Marketing Haiku ?). They Buy Much Faster. Unfortunately, “Leads.

article thumbnail

How the University of Newcastle uses Sprout to power their full funnel marketing strategy

Sprout Social

And though some may view social as little more than an awareness play, the reality is social can support higher education institutions at all stages of their marketing funnel. In this article, we’ll break down what the university marketing funnel looks like and how your social strategy supports each stage of the funnel.

Strategy 128
article thumbnail

My Next Facebook Ads Experiment

Jon Loomer

The final ad in that experiment generated 634 webinar registrants on an ad spend of $13.64 ” Then click “Refine by” and select “Aggregated Value.” A whole lot has changed since that original experiment in 2015. First, I could never replicate it because the costs were SO MUCH lower. You do the math.

Facebook 209
article thumbnail

AI won’t replace social teams: Here’s why

Sprout Social

Rather than replace social media pros, the adoption of AI in marketing has the potential to make human creativity and strategic thinking more important. And social media marketers have always had to evolve how they work. For you, that means less time aggregating data, and more time acting on it. You’re in charge.

Team 131
article thumbnail

5 Essential Skill Sets For Your Social Media Team

Ignite Social Media

We hope you had time to catch our team’s August webinar on Staffing for Social Success ! And if you didn’t you can find the recorded webinar here.) One point we drove home during the webinar is that resource allocations for social media teams are constantly changing. Customer Relations.

Skills 60
article thumbnail

8 Measurement Strategies For Social Media Managers In 2024

Keyhole.co

Every business plan should have a dedicated section that outlines the strategies and key performance indicators (KPIs) for an organization’s marketing efforts. Doing so can help you align your social media goals with broader business objectives, ensuring a comprehensive and cohesive approach to online presence and marketing efforts.