Convince & Convert

APRIL 29, 2012

Paradox: in an age of technology advances being gobbled like Pez, marketing and customer service are somehow getting more labor-intensive, not less. Social media and content marketing are not inexpensive, they’re just different expensive. The Social Media People Problem. And that takes time.

Resources 167

Resources Company Social Media How To 167

Socialmedia.biz

SEPTEMBER 28, 2016

Social media is still the best place to build a loyal following and engage with your audience. The major social channels are where people discover content, build relationships with brands and even source peer recommendations. When social media interactions are involved, same-day sales conversions shoot up to 90%.

Engagement 60

Engagement Social Media Curation Newsletter 60

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

SEPTEMBER 7, 2010

UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

MAY 10, 2016

Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. Click for the replay of the Omni-Social Webinar. But this, of course, makes social community more expensive and less efficient as brands are forced to pay for Reliable Reach. The 6 Components of Omni-Social.

Communities 60

Communities Aggregator Social Networking Organization 60

Net-Savvy Executive

OCTOBER 12, 2010

Today's Wall Street Journal had Twitter abuzz about social media monitoring and privacy in closed communities ( 'Scrapers' Dig Deep for Data on Web ). Specifically, a health discussion board and a social media analysis vendor using individual accounts to access personally identifiable health information. Bottom line?

Social Media 75

Social Media Privacy Aggregator Open Source 75

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. The FTC encourages social media policies be in place and reviewed.

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

FEBRUARY 19, 2010

Sure, you can centralize some of your social media chores (great post by Chris Brogan), by using Tweetdeck or Seesmic. For normal humans that check social media a couple times a day, NutshellMail may become your new favorite social companion. You run over to check your Twitter account. Then Linkedin.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Twist Image

JANUARY 29, 2011

Being a Chief Marketing Officer is no easy gig. So, what do CMOs really want out of Social Media (and do they think it's going to save them)? report titled, CMOs On Social Marketing Plans For 2011. When you add the word "marketing" to "social media" its about business. if you're said CMO).

Bazaarvoice 106

Bazaarvoice Aggregator Discount Loyalty 106

Waxing UnLyrical

SEPTEMBER 3, 2010

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. &# here’s your answer. Regardless, thanks for visiting! Wanna Subscribe? Shall We Tweet?

Paper.li 114

Paper.li Postrank Tourism Blogroll 114

Waxing UnLyrical

SEPTEMBER 3, 2010

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. &# here’s your answer. Regardless, thanks for visiting! Wanna Subscribe? Shall We Tweet?

Paper.li 114

Paper.li Postrank Tourism Blogroll 114

Proactive Report

FEBRUARY 3, 2010

Using social media channels as a broadcast medium won’t get the result you’re after. the maturity of digital and social media requires integration of marketing strategies. Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers.

Engagement 45

Engagement Alterian ROI Loyalty 45

Proactive Report

FEBRUARY 3, 2010

Using social media channels as a broadcast medium won’t get the result you’re after. the maturity of digital and social media requires integration of marketing strategies. Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers.

Engagement 40

Engagement Alterian ROI Loyalty 40

ProBlogger

SEPTEMBER 11, 2013

Facebook Marketing. Affiliate Marketing. Creating a Professional Media Kit. Growing Your Social Media Network. Access to an exclusive one hour webinar after PBEVENT with the amazing Jonathan Fields. That’s just on $8 per session (plus you get access to the two webinars). Blogging for Beginners.

Training 38

Training Eventful Aggregator Affiliate marketing 38

ProBlogger

AUGUST 16, 2013

Facebook Marketing. Affiliate Marketing. Creating a Professional Media Kit. Growing Your Social Media Network. Access to an exclusive one hour webinar after PBEVENT with the amazing Jonathan Fields. That’s just on $8 per session (plus you get access to the two webinars). Blogging for Beginners.

Training 42

Training Eventful Aggregator Affiliate marketing 42

Buzz Marketing for Technology

JULY 28, 2008

All that is well and good, and I am sure that they will find and create maps and models and diagnostics and workshops and full-blown strategies, and will capture their markets with prescriptive approaches … that’s what their business models demand. Innovation Through Market Games. they can’t NOT do so. Enterprise 2.0

Organization 100

Organization Review Web 2.0 Tools 100

Buzz Marketing for Technology

OCTOBER 4, 2008

If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution. One of the big questions Im frequently asked about using social media is whether or not the tools "work." But Do They Work?

Project 265

Project Web 2.0 Module Wiki 265

Sprout Social

JANUARY 27, 2021

Content themes relevant to your target audience (think: how-tos, tutorials, vlogs, webinars). In short, YouTube Analytics can provide a detailed roadmap to guide your video marketing strategy. This report aggregates data from all view sources to create a comprehensive breakdown of viewer retention. The Watch Time Report.

Analytics 138

Analytics YouTube Video Embedding 138

Almost Savvy

FEBRUARY 23, 2010

Reply Martin Piraino says: February 25, 2010 at 12:32 pm I’d be very interested in trying this out, I have a blog and several other online profiles, I have my blog address and a couple other social media profiles printed on my business cards, would be cool to have the one site to go to to find all my information.

Directory 223

Directory Domain Name LinkedIn Reputation 223

Sprout Social

JANUARY 30, 2020

Even so, the cloud market is scheduled to grow a staggering 17% in 2020. Doing so means nailing down your SaaS marketing strategy, though. In this guide, we’ve broken down everything you need to know about SaaS marketing. What makes SaaS marketing “different?”. SaaS marketing is all about long-term customers.

Strategy 92

Strategy Marketing Case Study How To 92

Kikolani

MARCH 11, 2013

If you don’t do SEO for a living but want to do some major search marketing work with your website, you’re in luck. The following are awesome SEO tools you can use for free or cheap for a limited time to do your search marketing research. Raven Tools offers a 30 day free trial for their online marketing toolset.

SEO 167

SEO Tools Analysis CPC 167

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible.

FAQ 139

FAQ Content Consultant Social Media 139

Waxing UnLyrical

DECEMBER 21, 2010

My friend (and client, but he’s a friend first) Shashi Bellamkonda is, I think, genetically-wired to try and talk about new things – no doubt why he’s Network Solutions’ “social media swami,&# and he mentioned it. So of course I checked it out. Thanks so much for stopping by WUL!

Social Networking 270

Social Networking Class Comments Conversation 270

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Socialmedia.biz

AUGUST 13, 2018

With 27% of the total internet time being spent on social networking platforms, it comes as no surprise that small, medium and large businesses are investing time in improving their online presence for brand positioning, data crowdsourcing, lead generation and customer relationship building opportunities. to increase engagement.

Social Media 63

Social Media How To Crowdsourcing Compete 63

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. And I still feel that way.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

MARCH 18, 2016

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. Marketing Marvels viewers get a two week free trial.

Marketing 60

Marketing Content eBook Joomla 60

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 191

B2B Strategy Marketing Buy 191

Buffer Social

JULY 25, 2023

Newsletters have become a major content format among creators, partly due to their appeal to targeted interest groups and because email is the next best thing to social media for reaching audiences. I'm increasingly convinced that premature growth on social media is an expensive mistake.

Newsletter 85

Newsletter How To Fashion Authentication 85

Waxing UnLyrical

NOVEMBER 18, 2010

Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. Integrating media and web metrics : matching specific posts to web metrics (e.g.,

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Keyhole.co

APRIL 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. And while these are all great resources, the most valuable insights are most often found directly within your social data.

Analytics 52

Analytics Twitter Data How To 52

Keyhole.co

NOVEMBER 10, 2020

Marketers are constantly in search of actionable insights to improve their social media strategies. You’ve likely turned to how-to blogs, attended webinars, and subscribed to newsletters for newer and better social media insights. Twitter Analytics Guide. Updated in November 2020.

Analytics 105

Analytics Twitter HootSuite Metrics 105

Keyhole.co

JANUARY 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. And while these are all great resources, the most valuable insights are most often found directly within your social data.

Analytics 52

Analytics Twitter Metrics HootSuite 52

Convince & Convert

MARCH 23, 2016

The power of competitive social media analysis is not the awareness of every tweet or post. Rather, the true power comes from the trends you find by aggregating data to extract patterns. From whitepapers to webinars, from eBooks to events, if it is happening, it will show up on social media.

Twitter 60

Twitter How To Case Study Patterns 60

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why brands go to great lengths to humanize themselves on the social Web. The real shift is in how we define friendship.

Social Media 119

Social Media Strategy Survey Social CRM 119

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? Apparently there are four ways marketers and brands can turn your Facebook activity into ads, as Ad Age tells us: 1. This could backfire on marketers.

Class 268

Class Facebook Privacy Public Domain 268

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114