Jon Loomer

NOVEMBER 27, 2023

You could target people who owned a certain car, bought a specific brand of shoe, or were in the market for a home. Test, experiment, and question what you’re doing and why. Facebook partnered with data mining companies Acxiom, Epsilon, and Datalogix so that we could target people based on buying histories and lifestyles.

Aggregator 178

Aggregator Advertising Features Conversation 178

Convince & Convert

JANUARY 17, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The big three questions they tackle are as follows. Take a page out of Eric’s book and, “Partner with the people who already have the audience aggregated.” Please support them; we couldn’t do it without their help!

Questions 138

Questions Aggregator Banking Hosting 138

Adam Sherk

MARCH 8, 2012

To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. Here are eight social media questions that publishers should be asking themselves: 1.

Publishing 215

Publishing Questions Social Media Activities 215

Jon Loomer

MAY 12, 2021

Now, only your configured events will be selectable for optimization… Any events that haven’t been configured will be grayed out… If you haven’t yet configured your events, you’ll need to do that by going to Events Manager > Aggregated Event Measurement > Configure Web Events. iOS 14 Resources Page. iOS 14 FAQ.

Advertising 217

Advertising Facebook Aggregator Eventful 217

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway? Good question!

Conversation 133

Conversation Review Marketing How To 133

Sprout Social

JANUARY 21, 2021

The importance of your marketing messaging can’t be overstated. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time. Why brands should regularly refresh their marketing messaging. Another prime example is marketing during a recession.

Sentiment 130

Sentiment How To Marketing Analysis 130

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. There’s no shortage of tools to support marketing collaboration , from project management platforms to file-sharing software.

Collaboration 224

Collaboration How To Education Team 224

Sprout Social

AUGUST 25, 2020

If you’re curious about marketing on Reddit, we totally understand why. Here’s the thing, though: marketing on Reddit is often an uphill battle for brands who don’t really “get” what the site is all about. Fair question! The challenge of marketing on Reddit. What is Reddit, anyway?

Reddit 129

Reddit How To Marketing Banking 129

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Template 103

Template Templates Social Media RFP 103

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Social media marketing for insurance companies offers the ability to address those concerns. They’re learning to answer more of your clients’ questions.

Insurance 89

Insurance Social Media Policies HootSuite 89

Jon Loomer

NOVEMBER 1, 2022

Aggregated Event Measurement should still find many of your prioritized events. When 28-day click attribution existed, we’d often get questions about whether Facebook ads reporting was inflated. But once it went away, those questions moved to panic about conversions dropping.

Privacy 207

Privacy Advertising Aggregator Report 207

Jon Loomer

MARCH 25, 2021

If you’re like most Facebook advertisers, you have lots of questions related to iOS 14 and the related changes impacting Facebook ads. Needless to say, we get a lot of questions about Facebook ads changes related to iOS 14. I’ve updated the FAQ to reflect many of those questions. The margin for error is small.

Advertising 216

Advertising Resources Facebook FAQ 216

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? These are questions you might’ve asked yourself more than once. Knowing where you stand exposes market gaps and opportunities.

Brands 104

Brands How To Sentiment Metrics 104

Webbiquity SMM

MARCH 13, 2019

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. Can you come up with a better Inbound Marketing Haiku ?). ” isn’t going to happen without a comprehensive and coordinated internet marketing strategy.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Jon Loomer

FEBRUARY 4, 2021

Let’s talk about the 8-event limit and what it is, how to configure your events, and some outstanding questions. Within Events Manager, you will see a tab for Aggregated Event Measurement. When a user opts out of iOS 14 tracking, Aggregated Event Measurement will come into play. Many Open Questions. What do I do?”

Eventful 204

Eventful Aggregator Conversation Issues 204

Hootsuite

JANUARY 24, 2022

Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month.

Directory 145

Directory Tools HootSuite Twitter 145

Buffer Social

MARCH 20, 2017

All eyes on video marketing. The challenging part for marketers is two-fold: Understanding what makes videos successful and knowing which metrics to measure. He’s seen first-hand what can happen when marketers chase the wrong video metrics and take a one-size-fits-all approach to video marketing. A Great Moment.

Video 100

Video Trends Aggregator Metrics 100

Keyhole.co

NOVEMBER 17, 2020

So, we made this Social Media Marketing 101 guide just for you. In this social media marketing 101 guide, we’ll give you the information you need to build a simple but effective social media strategy today. What Is Social Media Marketing and Why Do You Need A Social Media Strategy? Social media can be a powerful (and affordable!)

Social Media 91

Social Media Marketing Hashtag Small Business 91

Jon Loomer

MARCH 11, 2021

Now that we’re in the world of iOS 14 , Aggregated Event Measurement, and the 8-event limit , one of the biggest issues I’ve heard from consultants and agencies is an inability to access and optimize for a client’s configured Facebook events. It all comes down to access.

Eventful 209

Eventful How To Facebook Aggregator 209

Webbiquity SMM

AUGUST 17, 2011

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging. The intent of the sites is to aggregate and make it easy to find great content.

B2B 155

B2B Features Social Media Aggregator 155

Sprout Social

MAY 7, 2024

Monitoring should be a key aspect of your overall TikTok marketing strategy. Monitoring TikTok also strengthens reputation management because you can keep a close eye on potential crises and respond to questions, concerns and critiques promptly. It also allows for a more unified approach to data management.

Tools 98

Tools Strategy Brands Sentiment 98

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The reality? Granted you’re monitoring them.

Reputation 91

Reputation Sentiment Analysis Notification 91

Buffer Social

NOVEMBER 28, 2023

I recently took some time off work and thought I’d use the opportunity to answer this question.  But I thought, for science, I’d do this experiment and answer one of the AI questions that creators might be deeply curious about: how does AI content on LinkedIn perform?

LinkedIn 95

LinkedIn Publishing Aggregator Analysis 95

Jon Loomer

APRIL 4, 2022

You can also refine by aggregated value. Answer some basic questions, and the tool will spit out the exact code you need to use. The parameters that appear will depend on the parameters your event uses. I could, for example, create an audience that is refined by the value of the purchase. It’s completely free!

Eventful 198

Eventful Report Facebook Embedding 198

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy. Social media is where everyone is.

Conversation 118

Conversation Sentiment B2B Module 118

The Realtime Report

AUGUST 1, 2014

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. The challenge for marketers: how to track real business prospects through all the various online and offline touch points. Maybe you remember when media research was just about capturing TV viewership and print readership?

Strategy 178

Strategy B2B Marketing Research 178

Buffer Social

AUGUST 12, 2019

It’s a tricky question to answer because one of the first rules for marketing on Reddit — one of the first rules for marketing on any social media site, really — is that you have to be genuinely engaged and committed to the communities you’re part of. About Reddit Marketing. Come along!

Reddit 65

Reddit Strategy Marketing Authentication 65

agora pulse

OCTOBER 28, 2020

Facebook Marketing. Return on investment (ROI) calculator that can estimate the value your marketing efforts generate. You’ll want to know the ROI of your social media marketing efforts. Agorapulse also has an ad comment manager that aggregates responses to your paid posts, so you can reply more efficiently.

Social Media Management 105

Social Media Management Tools Social Media Aggregator 105

Convince & Convert

NOVEMBER 3, 2014

Youtility is marketing so useful, people would pay for it if you asked them to do so. That’s why I co-wrote Youtility for Real Estate: Why Smart Real Estate Marketing is About Help, Not Hype. I wrote this book with the sublime Erica Campbell Byrum , head of digital marketing for ForRent.com.

Real Estate 141

Real Estate Marketing Foursquare Groups 141

Ignite Social Media

JANUARY 21, 2021

Additionally, aggregated data will not include the ability to breakdown data by demographic. If your organization has any questions as to how these changes may impact your Facebook advertising strategy, contact our team today. As only the highest-prioritized completed event will be reported (e.g.,

Advertising 180

Advertising Facebook Policies API 180

agora pulse

JULY 17, 2020

Social-savvy marketers. In-the-know marketers can easily understand in-depth information. Brands that answer questions, respond to complaints, and offer personalized advice can benefit from providing stellar customer service on social media. Go for a data-heavy summary. Busy bosses and managers. Improving customer service.

Report 147

Report Social Media Metrics Aggregator 147

Convince & Convert

SEPTEMBER 1, 2017

If you strive to position yourself as a thought leader in your field, this question may inspire anxiety. As social media has enabled the wide sharing of ideas by way of articles, photos, and videos, the question of who owns what ideas is only intensifying. Do you own your ideas? Click To Tweet. Facebook Rolls Out New Protection Tools.

Social Media 164

Social Media Content Aggregator Trends 164

Sprout Social

APRIL 29, 2024

In this article, you’ll learn what an online reputation management service is, how they support businesses’ goals and our recommendations for the best providers in the market. Smart Inbox: Our unified inbox aggregates all of your brand conversations into one place, so you never miss a message. What is a reputation management service?

Reputation 88

Reputation Brands Sentiment Survey 88

Kikolani

MAY 24, 2013

Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips – If the success of your content marketing strategy is in any way dependent on SEO and search rankings, explore these 8 tools and tactics to track your keywords. Content marketing metrics is about measuring the results. Blogging / Content.

Domain Name 126

Domain Name FeedBlitz Marketing Hotels 126

Sprout Social

JUNE 13, 2023

They currently have 55 users across various teams including product marketing, corporate communications, product communications and community. It really helps bring visibility between the marketing, customer care, communications and brand teams,” she says. Sprout removes the curtain of mystery between all teams that touch social media.

Atlassian 96

Atlassian ROI Social Media Collaboration 96

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Why are buyer personas important?

Data 139

Data Social Media Sentiment Team 139

Social Media Strategies Summit

MAY 19, 2022

Consistent content is a challenge for many social media marketers. Should your content marketing efforts focus on creating original content, or can you mix in curated content? The news aggregator app, Feedly , is not just a great place to find material but also a great place to keep it organized. View this post on Instagram.

Social Media 264

Social Media Content UGC Curation 264