The Realtime Report

AUGUST 1, 2014

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Social media, blogs, and discussion boards mean that users generate as much online content as brands do. The challenge for marketers: how to track real business prospects through all the various online and offline touch points.

Strategy 178

Strategy B2B Marketing Research 178

Buffer Social

AUGUST 12, 2019

It’s a tricky question to answer because one of the first rules for marketing on Reddit — one of the first rules for marketing on any social media site, really — is that you have to be genuinely engaged and committed to the communities you’re part of. About Reddit Marketing. Come along!

Reddit 65

Reddit Strategy Marketing Authentication 65

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona?

Data 138

Data Social Media Sentiment Team 138

Convince & Convert

JUNE 24, 2014

For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? What you need to know is which channels are dominant for your market and focus your organization’s time and money on winning against the competition in those targeted channels.

How To 168

How To B2B Social Networking Apple 168

Kikolani

MAY 24, 2013

Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips – If the success of your content marketing strategy is in any way dependent on SEO and search rankings, explore these 8 tools and tactics to track your keywords. Content marketing metrics is about measuring the results. Social Media / Social Networking.

Domain Name 126

Domain Name FeedBlitz Marketing Hotels 126

Small Business Mavericks

JULY 8, 2011

Your RSS aggregator – Do you subscribe to the most popular blogs in your niche? Forums you’re a member of – What questions are people asking? Your own blog’s comments – What questions are people asking? Niche social networking sites – Have you found one that serves your niche?

Yahoo 177

Yahoo Directory Aggregator Forums 177

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. This further strengthens your efforts to build brand loyalty and trust—two things that influence up to 58% of consumers’ decision to choose a brand over competitors, according to The Sprout Social Index 2022™.

Brands 106

Brands Sentiment How To Analysis 106

Convince & Convert

APRIL 25, 2014

Tweetable Moments Too many marketers these days are like T-rexes, with little, tiny arms. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. This begs the question: is social media, in its current incarnation, serving the senior population?

Communities 135

Communities B2B How To Forums 135

Convince & Convert

JUNE 6, 2014

The question for Paul and his team then becomes, “How do we operate on the global level while still remaining as relevant as possible at a hyper-local level?” The idea was to make sure that Groupon, across all markets, was operating on the same set of principles and strategy. Author and scientist Ray Kurzweil.

Social Media 146

Social Media API Aggregator Team 146

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Social Media 142

Social Media Metrics Data Team 142

Techipedia: Tamar Weinberg

FEBRUARY 11, 2015

Everyone is doing things with respect to social, but in e-commerce, what is the point? Can I even truly attribute social data to return on investment? These are good and absolutely fair questions. Among the more interesting findings: Users coming from a social network spent $126.12 Marketing Social Media'

Social Media 100

Social Media Retail Apparel ROI 100

Convince & Convert

OCTOBER 19, 2010

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. Brands have realized that social networks offer an opportunity to interact directly with consumers. She also blogs at [link]. So why bother?

Alterian 127

Alterian SM2 Social Networking Aggregator 127

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 207

Social Media ROI Social Networking Foursquare 207

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. It’s time to look beyond your marketing department and begin working with other departments, identifying their listening goals and figuring out how to tie it all back to the bottom line.

Strategy 117

Strategy Sentiment Social Media Management Analysis 117

Buffer Social

NOVEMBER 24, 2020

Together with our Facebook, Instagram, and Twitter integrations, this makes Buffer’s analytics an all-in-one solution for these four popular social networks for businesses. Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Let’s take a look.

Analytics 98

Analytics LinkedIn Data Metrics 98

Dave Fleet

JUNE 15, 2010

However, Audience really focuses in a different direction, providing tools that should pique the interest of your sales, marketing and community management folks alike. It does so by examining peoples’ previous web activity, including competitors’ websites, blogs, social networks and so on. Community management.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Keyhole.co

NOVEMBER 7, 2023

However, this analytical approach is not merely about data aggregation. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. This lets you answer the questions: What are the popular hashtags in your niche? This is where the value of Twitter hashtag analytics becomes priceless.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

OCTOBER 6, 2016

When it comes to sharing engaging content, social media marketers understand the importance of compelling visuals. But how do you efficiently manage your visual assets to ensure your entire social marketing team is able to organize, find and share your brand’s creative? The Benefits of a Centralized Image Library.

Library 86

Library Publishing Collaboration Aggregator 86

Hootsuite

FEBRUARY 16, 2021

Here’s our full guide on how to bulk schedule social media posts using Hootsuite. When’s the best time to post on social media ? We get this question a lot. Source free photos & crop them to social network dimensions. Automatically post at the perfect time for engagement.

HootSuite 140

HootSuite Features URL Template 140

Waxing UnLyrical

SEPTEMBER 9, 2015

This is a (two-part) question I get asked very often. The first year, several volunteers, delegates, speakers, and sponsors were reached out to using the social network. Most importantly the summit is an aggregation of knowledge and a great forum for cross-cultural exchange. The genesis of an idea.

Conference 100

Conference Eventful Aggregator Consultant 100

Buzz Marketing for Technology

NOVEMBER 17, 2011

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. A: Answer to your last question: Paul, thanks for the personal question.

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Sprout Social

MARCH 11, 2020

If you’re trying to figure out how to find your most successful social media posts, your head is in the right place. Because marketers today are expected ever to create content that grabs their audiences’ attention. Below we’ve highlighted how to find your most successful social media posts, broken down by platform.

Social Media 122

Social Media How To Metrics Analytics 122

Buzz Marketing for Technology

SEPTEMBER 24, 2008

If you have any questions or are unsure of what to do, send a message to one of the facilitators, Michele Martin , Harold Jarche or Tony Karrer. Heres what well be covering: Week 1- Social Networking --Ning, LinkedIn and Facebook. Week 2-- Social Bookmarking and Tagging. Week 4-- Aggregators and RSS Feeds.

Web 2.0 206

Web 2.0 Badge Social Bookmarking Forums 206

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Listen Now . via Syncapse.

Social Media 162

Social Media Study Statistics Aggregator 162

Twist Image

JANUARY 29, 2011

Being a Chief Marketing Officer is no easy gig. So, what do CMOs really want out of Social Media (and do they think it's going to save them)? Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!) report titled, CMOs On Social Marketing Plans For 2011.

Bazaarvoice 106

Bazaarvoice Aggregator Discount Loyalty 106

Sprout Social

MARCH 8, 2019

Because we’re capable of learning more than ever by tracking our customers’ social behavior. Through social listening, you can answer these questions and so much more in an instant. If you have negative comments simply sitting around on a social site, you’re neglecting your online reputation. Good question!

Reddit 97

Reddit Tumblr YouTube Review 97

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

agora pulse

DECEMBER 23, 2019

Yet, without realizing the long term impact, both consumers and businesses allow Amazon to collect, aggregate and utilize their detailed information including customer details, shopping intent, financial information, and intellectual property. Golden opportunity knocking for us as marketers! ” website | Twitter.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Buffer Social

OCTOBER 1, 2018

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. Test new social media networks. Here are some that you might want to research into: Vero – an ad-free and reverse-chronological social media app.

Organization 108

Organization Flipboard Social Media Company 108

Sprout Social

FEBRUARY 5, 2020

But given the volume of conversations on social, it’s important to have the right social listening tools in place so that your entire business can get the insights they need. Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage.

Tools 86

Tools Sentiment How To Team 86

Harp Interactive

FEBRUARY 9, 2010

Taweet (beta) is a social calendar and event promotion application for Twitter. The casual format of Taweet allows users to answer one simple question, “What’s happening in the future?&# …and search the future to see what others are doing. Provides a snapshot of your social media presence. Addic-to-mattic.

Resources 243

Resources Ping.fm Tools Social Media 243

Buzz Marketing for Technology

OCTOBER 4, 2008

I found myself paying even more attention to the temperature in the room--were people engaging with the presenters, did the presentations seem to resonate, what were their questions? One of the big questions Im frequently asked about using social media is whether or not the tools "work." Comments (2). |. TrackBack (0).

Project 265

Project Web 2.0 Module Wiki 265

Janet Fouts

JUNE 23, 2011

As with most social networks, the most important things you can do are listen first and be yourself. I shouldn’t have to tell you not to answer complicated legal questions on Twitter. If you’re using Twitter to market your practice, work on showing authority in your area of expertise. Imagine that.

TweetBeep 134

TweetBeep Twitter Privacy Directory 134

Sprout Social

JANUARY 27, 2021

In short, YouTube Analytics can provide a detailed roadmap to guide your video marketing strategy. This report aggregates data from all view sources to create a comprehensive breakdown of viewer retention. A few noteworthy metrics within the report include: Ad Type: The format of the ad in question and its buying platform.

Analytics 138

Analytics YouTube Video Embedding 138

Sprout Social

OCTOBER 9, 2018

Polls and questions. One of the best ways to increase social media engagement is to ask a question. It might seem super basic, but asking a question, particularly one that’s relevant to your audience, spurs excitement. Check out this question FanDuel asked their Facebook audience. FanDuel #FTW. Be engaged.

Sports 79

Sports Social Media Engagement Compete 79

Net-Savvy Executive

OCTOBER 12, 2010

Specifically, a health discussion board and a social media analysis vendor using individual accounts to access personally identifiable health information. It's obviously an ethical question, but whose ethics apply? Do they apply if the data is aggregated, and no personally identifiable information is preserved? Nobody's (yet).

Social Media 75

Social Media Privacy Aggregator Open Source 75

Buzz Marketing for Technology

JULY 28, 2008

All that is well and good, and I am sure that they will find and create maps and models and diagnostics and workshops and full-blown strategies, and will capture their markets with prescriptive approaches … that’s what their business models demand. Innovation Through Market Games. Innovation Through Market Games.

Organization 100

Organization Review Web 2.0 Tools 100