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Curation is Not Aggregation

Firebelly

Curation is the big new buzzword this year in social media circles — collecting information in a strategic amassing of selected information that’s presented in a new way to draw out the subtleties and patterns that might not otherwise be noticed when looking at the group in toto. Are you a curator or an aggregator?

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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. This continuous learning mode improves the accuracy over time.

Sentiment 112
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How to measure brand awareness

Sprout Social

Inform strategic partnerships and alliances You attract the right partners when your brand is recognizable and reputable. Sprout’s Customer Feedback Report aggregates all customer satisfaction ratings collected via X (formerly known as Twitter), Instagram and Facebook Feedback survey responses.

Brands 110
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How to use Facebook audience insights for more effective targeting

Sprout Social

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. To reach and engage new consumers with similar demographics and behavior patterns, create a lookalike audience.

Facebook 115
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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

In-the-know marketers can easily understand in-depth information. You can create and save customized reports with metrics from 1-5 social profiles; analyze aggregated data charts; automatically send reports every week or month chock full of data, and choose date-to-date comparisons to see how your social media efforts are doing.

Report 147
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5 ways to create better buyer personas with social media data

Sprout Social

The information recorded for each buyer persona will vary depending on the brand but often include things like the channels they frequent, their motivations, their pain points, as well as demographic information like age, gender and location. A good buyer persona delivers more than mere demographic information. Glad you asked.

Data 141
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Social Listening Vs. Social Monitoring: What’s The Difference?

Keyhole.co

Understanding whether sentiments are positive, negative, or neutral can help you assess the public perception of your brand and make informed decisions to enhance customer satisfaction. Identify opportunities for differentiation, benchmark against competitors, and stay informed about industry trends.