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5 Social Sites That Aren’t Facebook

Waxing UnLyrical

As Facebook struggles to find its monetization strategy, there are some exciting companies that have stepped forward to meet a different set of social needs (and in some cases, pick up the slack where Facebook has stumbled): Connecting on mobile. Facebook is the only site I can think of that could answer this question for me.

Sites 256
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How to use Facebook audience insights for more effective targeting

Sprout Social

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. To understand your audience’s relationship with Facebook, start by researching the latest platform demographic data.

Facebook 119
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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

The comprehensive data and analytics provide performance metrics like link history, demographics, device type tracking and mobile-deep link reporting in the sleek dashboard. Create mobile-deep links. Analyze performance data. Track unlimited click data. View aggregated metrics in the dashboard. Manage links.

URL 108
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Brand experience: Why it matters and how to build one that works

Sprout Social

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight.

Brands 120
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The Value of Facebook Pixel Events

Jon Loomer

Of course, it could be a search, lead, registration, or any other event that happens on your site. Here’s an example of an audience that consists of people who performed purchases that, in aggregate, were equal to or greater than $100… 2. Conversion Optimization. Conversion Tracking. Do these people buy from you?

Eventful 167
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How to use YouTube Analytics to optimize your video performance

Sprout Social

But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. This report shows you an estimate of view count data for your most recent videos, including people-watching in real-time. You can also compare watch time data for individual videos.

Analytics 144
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[Tech Tip] 10 Steps To Improve The Speed, Security, and Functionality Of Your WordPress Blog

SocMed Sean

–Sean As more and more new sites hit the Web on a daily basis, the adoption of WordPress as a content management system seems to keep on growing. Do good plugins really slow down my site? If my WordPress site is slow, is it my host, my plugins, or my theme? In the meantime, go grab a cup of coffee or tea and settle in.

WordPress 208