Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy.

Conversation 118

Conversation Sentiment B2B Module 118

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. What is brand experience? Let’s dive into the advantages in detail.

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

SEPTEMBER 9, 2020

While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. Because the truth is, an effective marketing strategy relies on consumer voices and insights. Data gleaned from listening, can even be used to help make larger business decisions. The Marketing Analyst.

Organization 125

Organization Sentiment Social Media Management Analysis 125

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. However, this analytical approach is not merely about data aggregation. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. The challenge to engage effectively on Twitter goes beyond wit.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Keyhole.co

FEBRUARY 23, 2024

As a social media manager, it’s easy to lose sleep over knowing what data is truly important. We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Brand awareness: Track mentions, sentiment analysis , and reach. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

As a social media manager, it’s easy to lose sleep over knowing what data is truly important. We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Brand awareness: Track mentions, sentiment analysis , and reach. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position.

Review 127

Review Brands How To Analysis 127

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social media analytics relies on data to: Identify patterns.

Analytics 179

Analytics Social Media Tools Price 179

Buzz Marketing for Technology

NOVEMBER 17, 2011

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. What makes what you’re doing different than all of the others? So I welcome them.

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Convince & Convert

NOVEMBER 16, 2015

Marketers are constantly trying to figure out how to reach their target audiences. There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of social data is massive, and marketers need a way to mine that data.

Data 60

Data Conversation Case Study How To 60

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets? Are you launching a new product?

ROI 96

ROI Cost B2B Organization 96

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. It’s time to look beyond your marketing department and begin working with other departments, identifying their listening goals and figuring out how to tie it all back to the bottom line.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Ignite Social Media

JANUARY 25, 2018

Facebook recently made an exciting announcement for marketers. It provides real-time demographic, behavioral, and interest data for the 1.9B This tool will help you better understand your audience and what people are talking about outside of your existing fan base to drive better marketing campaign results. people on Facebook.

Facebook 107

Facebook Sample Samples Sentiment 107

Harp Interactive

MARCH 31, 2010

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness.

Analytics 350

Analytics Social Media Trendrr Digg 350

Sprout Social

JUNE 23, 2021

My romantic idea of innovation as something you could just recognize in your gut was out of sync with the tremendous amount of bet-hedging most brands needed to feel confident in a new product or marketing campaign. Kraft determined through traditional market research that they wanted to enter the grocery burger market.

Social Media 94

Social Media Focus Group Aggregator Research 94

Harp Interactive

OCTOBER 9, 2009

Build blogs and teach conversational marketing and business relationship building techniques. Build sentiment measurements, and listen to the larger web for how people are talking about your customer. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Don’t fabricate this).

Social Media 232

Social Media Press Release Marketing Widget 232

Sprout Social

JUNE 1, 2021

Sprout users can leverage the Profile Performance Report, which provides a high-level aggregate of performance data across multiple channels, to frame renewal conversations. Brand sentiment. Sentiment data speaks volumes, quantifying how people feel about a business. Customer responsiveness .

Sentiment 90

Sentiment Proposal How To Metrics 90

Janet Fouts

OCTOBER 25, 2010

Identifying phrasing and keyword response can tell you a lot about how your messaging is working and your target market too. This is a good way to identify trends or product perception so you can take action to correct misconceptions or adjust your phrasing to fit the market’s vocabulary. Why was that? Say thank you.

Social Media 132

Social Media Data SM2 Radian6 132

Sprout Social

JANUARY 26, 2021

Social marketers Bre Schneider , Christina Olivarez and Olivia Jepson share the social media tips and tricks they’re embracing to put data first and reclaim their time. The most important part about content marketing is having content that provides VALUE! ???????? Don’t keep your data to yourself. marketingtwitter [link].

Social Media 143

Social Media Metrics Data Team 143

Sprout Social

FEBRUARY 5, 2020

Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage. According to industry data by Bambu , customers acquired via social selling are seven times more likely to convert. For sales teams, it pays to be on social media—literally.

Tools 93

Tools Sentiment How To Team 93

Sprout Social

AUGUST 8, 2022

Primarily an influencer marketing platform, HypeAuditor provides robust YouTube analytics that focuses on creator accounts. The platform aggregates account data to identify top-performing content and opportunities to optimize. Publishing and analytics together create a more holistic understanding of your marketing efforts.

YouTube 106

YouTube Tools Analytics SEO 106

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. It is a powerful strategy for social media content marketing when aiming to boost customer success. It includes an analysis of context, sentiment, and the overall customer experience.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

FEBRUARY 22, 2019

Determine your overall brand health and sentiment. Influence marketing and product decisions. Through Instagram social listening, brands actually take the feedback from the aforementioned conversations and data points on Instagram and translate them into action. Monitor your customer sentiment. Good question!

Instagram 107

Instagram Sentiment Hashtag Analysis 107

Convince & Convert

MARCH 30, 2016

trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). Brands must learn to market towards moms with relatable content that is empathetic and understanding.

Research 60

Research Engagement How To Sentiment 60

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. But there are too many social media business accounts with too much data to track. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. Sentiment shows how people feel about your business.

Report 52

Report Social Media Metrics How To 52

agora pulse

MAY 31, 2018

I’ve talked with many business owners and marketing managers, and a large percentage rarely look past high-level metrics. The data isn’t straightforward and the algorithm for estimation isn’t clear. Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. Page Mentions.

Metrics 87

Metrics Facebook Aggregator Report 87

agora pulse

MAY 31, 2018

I’ve talked with many business owners and marketing managers, and a large percentage rarely look past high-level metrics. The data isn’t straightforward and the algorithm for estimation isn’t clear. Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. Page Mentions.

Metrics 87

Metrics Facebook Aggregator Report 87

Hootsuite

APRIL 12, 2021

Enrich: Connect to customer relationship management (CRM) or contact data platforms to keep information in sync for effective omnichannel case management, and connect to knowledge management systems for cost-effective self-serve case resolution. Automatically log social tickets to CRM systems for a 360-degree view of customer interactions.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Sprout Social

FEBRUARY 7, 2024

Gathering and analyzing massive amounts of competitive data. In this post, we’ll introduce you to 12 of the best competitive intelligence tools for marketers. These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. The challenge?

Tools 94

Tools Sentiment Marketing Reputation 94

Net-Savvy Executive

OCTOBER 25, 2012

Its sentiment analysis engine provides 120% accuracy in 38 languages, and its graphics are so well designed that whole new awards contests have been created for it to win. It might incorporate traditional news media, commercial intelligence services, or internal data. It turns out to be a big challenge.

System 79

System Flipboard Crowdsourcing Sentiment 79

Bill Hartzer

MAY 26, 2010

From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry.

Cymfony 152

Cymfony Social Media Tools SM2 152

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. .” ” Sentiment analysis has a bad name because it’s never 100% accurate.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Net-Savvy Executive

MAY 27, 2011

In my last post, I suggested that intelligence and analytics are two angles on the same challenge: developing the information value in available data. Rather than thinking of intelligence and analytics as separate specialties, let's approach them as two lenses that might help us find information in data. But what about facts?

Analytics 74

Analytics Aggregator Proposal Analysis 74

Diva Marketing Blog

JULY 11, 2014

The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices, is a report based on the CivicScience data collection and research platform. In the meantime, marketers should look for synergistic opportunities for their advertising on unrelated websites.

Research 83

Research Smart Phone Aggregator iPad 83

Twist Image

JUNE 29, 2012

For the longest time, there was a commonly held sentiment that the brands who create the best (and most relevant and most contextual) content will win. It's especially not easy for brands that have been, primarily, marketing-driven organizations. There's always many different viewpoints to bring to data like this. That's true.

Brands 97

Brands Content Facebook Aggregator 97

Adam Sherk

MARCH 8, 2012

The rise of content marketing is driven largely by the fact that non-content businesses know that they need content to succeed in search and social. The New York Times in particular is good at combining user content with original reporting or doing interesting things with it through data visualization.

Publishing 215

Publishing Questions Social Media Activities 215