Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

agora pulse

MARCH 25, 2020

Most of us social media managers operate and plan for businesses to continue to succeed, and everything to be good in the world. What Social Media Managers Need to Do First in a Crisis. Check your pinned posts on Twitter and Facebook as well as Facebook Group(s) to ensure they’re not tone-deaf.

Social Media 199

Social Media Social Media Management Issues Team 199

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

Brands 109

Brands How To Sentiment Metrics 109

Ignite Social Media

APRIL 30, 2018

A lot happened this month in social media with most of the news centered around the Facebook privacy scandal. Facebook Faced Congress. What we learned from that experience is that many people in Congress do not understand how social networks work and that Facebook has a lot of action items to follow up on.

Social Media 97

Social Media Privacy YouTube Aggregator 97

Harp Interactive

MARCH 31, 2010

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Facebook Page Fan Numbers. Facebook Wall Interaction. Facebook Wall Interaction.

Analytics 350

Analytics Social Media Trendrr Digg 350

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

Facebook 123

Facebook How To Metrics Hashtag 123

Likeable

NOVEMBER 30, 2021

Learn more about Smarter Social , our solution for in-house digital teams, here. that quality, social-first content is crucial to success on social media. And, to be honest, crafting a piece of good social content is pretty easy. What are existing social behaviors or trends you can latch onto? Get in touch.

Social Media 83

Social Media Content How To Module 83

Buffer Social

NOVEMBER 24, 2020

Success on social media can often feel like a secret science. But creating a successful social media strategy is a skill that can be learned. Together with our Facebook, Instagram, and Twitter integrations, this makes Buffer’s analytics an all-in-one solution for these four popular social networks for businesses.

Analytics 98

Analytics LinkedIn Data Metrics 98

Social Media Strategies Summit

JUNE 3, 2022

At Harvey Mudd College, she is part of a small but mighty communications team that produces everything from web content to alumni magazines to academic department newsletters to social media and more. Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education.

Newsletter 218

Newsletter Project Aggregator Team 218

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. Nykiera Thomas , Social Media Coordinator, Oakland University.

Collaboration 224

Collaboration How To Education Team 224

Idaconcpts

MAY 13, 2012

Ranging from Facebook to Google to Zynga, thousands of companies are building sustainable businesses on the aggregation of personal data. Data mining has been likened by the World Economic to a “new type of raw material … on par with capital and labor.” The Rush for Data. The Perils of Public Data.

Data 132

Data Aggregator Skills Eventful 132

Sprout Social

MARCH 11, 2020

If you’re trying to figure out how to find your most successful social media posts, your head is in the right place. Below we’ve highlighted how to find your most successful social media posts, broken down by platform. Facebook is known for its robust (and sometimes overwhelming) analytics platform.

Social Media 123

Social Media How To Metrics Analytics 123

Ignite Social Media

JANUARY 25, 2018

Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform. Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come.

Facebook 107

Facebook Sample Samples Sentiment 107

Adam Sherk

APRIL 8, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? To me the real question is: when one site aggregates another’s content, how much attribution is enough? But this also shows how Newser is pushing aggregation to the extreme.

Aggregator 110

Aggregator Content Syndication Journal 110

Keyhole.co

JUNE 19, 2023

Social is a cost-effective and prompt channel for businesses to connect with their audience. Social media statistics show over 4.26 billion people are engaged in various social platforms. Catering to platforms like Facebook, Instagram, Twitter, LinkedIn, etc., And the most prominent of all is UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

AUGUST 9, 2019

This is a concept in software technology that essentially refers to how multiple applications can interact with and obtain data from one another. To relate this back to software, an API can help one application retrieve specific types of data from another. How Does an API Relate to Social Media Marketing? What is an API?

API 110

API Social Media Banking Software 110

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. You post daily on social media. Of course, counting the number of likes and comments will give you a vague idea of your social media progress. But there are too many social media business accounts with too much data to track.

Report 52

Report Social Media Metrics How To 52

Mindjumpers

JANUARY 10, 2013

But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions. The monitoring tool allows brand to tap into a world of formerly unseen social data thus providing brands with new and valuable insights.

Brands 264

Brands Aggregator Curation Hashtag 264

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The more data you can gather, too.

Reputation 96

Reputation Sentiment Analysis Notification 96

Techipedia: Tamar Weinberg

FEBRUARY 11, 2015

What is the value of social media as it relates to retail ROI? Is there a point in putting sharing buttons on my e-commerce website if I don’t know how that translates to actionable data regarding revenue? Everyone is doing things with respect to social, but in e-commerce, what is the point? on average.

Social Media 100

Social Media Retail Apparel ROI 100

Buffer Social

JULY 9, 2018

If you are a social media manager, you’ve likely looked at ‘best time to post on social media’ studies to come up with several posting times for your brand. Read on to find out what you should do instead… Why we should reconsider “best time to post on social media” studies.

Study 111

Study Social Media Overview Aggregator 111

Janet Fouts

OCTOBER 25, 2010

One of the questions people ask in our initial social media strategy sessions is “How will I know if I’m doing it right?&# Rather than go into yet another social media metrics debate let’s pretend for the sake of argument that you’ve already set up one or two social listening tools.

Social Media 132

Social Media Data SM2 Radian6 132

Harp Interactive

FEBRUARY 9, 2010

I am always interested in finding the best and latest tools to enhance and expedite the social media experiences, maintenance and growth for Harp and for our clients. Provides a snapshot of your social media presence. Like HootSuite, use it to create useful columns and connect with Twitter, Facebook & more.

Resources 243

Resources Ping.fm Tools Social Media 243

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. via Syncapse.

Social Media 161

Social Media Study Statistics Aggregator 161

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. Glad to see these priorities.

Social Networking 150

Social Networking News Aggregator Journal 150

Convince & Convert

MAY 5, 2012

Late in the third quarter it's Pinterest 17, Facebook 13. The most overrated social media metric is traffic from social outposts. Here’s the highlight: With only 1% of Facebook’s user count, Pinterest sends 13% of the traffic that Facebook does. The Social Media Metrics That Matter.

Metrics 143

Metrics Social Media Posterous Aggregator 143

Webbiquity SMM

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Content aggregation ?). Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads.

B2B 150

B2B Smart Phone Data Hubspot 150

Oktopost

SEPTEMBER 14, 2020

In today’s data driven world, B2B businesses need to rely on numbers more than ever before. You can catch the conversation by subscribing to our channel, B2B Marketing Now , wherever you get your podcasts or by following Oktopost on LinkedIn , Twitter or Facebook to get the latest episodes directly to your social feeds!

Team 100

Team B2B How To Marketing 100

Adam Sherk

MARCH 8, 2012

For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. Here are eight social media questions that publishers should be asking themselves: 1.

Publishing 215

Publishing Questions Social Media Activities 215

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously.

Review 127

Review Brands How To Analysis 127

Webbiquity SMM

AUGUST 23, 2011

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. Looking at data from the Webbiquity blog, several trends are apparent. Social media is important. Twitter is the most productive, driving more than half of all non-blog social media visits.

Syndication 186

Syndication Data How To HootSuite 186

agora pulse

MAY 31, 2018

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” Which Metrics Is Facebook Getting Rid of? Actions (as an aggregate metric). How will these changes affect us?

Metrics 87

Metrics Facebook Aggregator Report 87

agora pulse

MAY 31, 2018

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” Which Metrics Is Facebook Getting Rid of? Actions (as an aggregate metric). How will these changes affect us?

Metrics 87

Metrics Facebook Aggregator Report 87

Ignite Social Media

SEPTEMBER 13, 2016

One point we drove home during the webinar is that resource allocations for social media teams are constantly changing. And with that, so are the skill sets necessary for an effective social media marketing team. Is your social media team empathetic and skilled in listening? Data Collection and Analysis.

Skills 60

Skills Team Social Media UGC 60

agora pulse

DECEMBER 23, 2019

We asked some of our favorite social media experts to share what they look forward to seeing in social media for 2020. Here’s what got them bright-eyed and excited … Jay Baer: “2020 is going to be the year that brands stop random acts of social. Back to social, and a retreat from media.”

Social Media 92

Social Media LinkedIn YouTube Platform 92

Waxing UnLyrical

OCTOBER 24, 2012

Facebook has been struggling since its IPO in May. Facebook was not initially built to monetize; it was built to go viral. Unlike Google, I am not on Facebook to look for products, hence I’ve never clicked on a Facebook ad. Guest post by Kate Endress. I really just want to check in and connect with my friends.

Sites 256

Sites Facebook Aggregator Mobile 256