Jon Loomer

MAY 12, 2021

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. You are likely seeing messages from Facebook about your custom audiences shrinking. If someone opts out of iOS tracking, Facebook will receive the highest ranking event from a given visit. Now that Apple has launched iOS 14.5

Advertising 217

Advertising Facebook Aggregator Eventful 217

Jon Loomer

MAY 16, 2023

In short, Aggregated Event Measurement is Meta’s protocol for reporting web and app events from people who opted out of tracking from iOS 14.5 changes and Aggregated Measurement are going away. What is changing to Aggregated Event Measurement? Now it’s official. and later devices.

Conversation 184

Conversation Aggregator Campaign Eventful 184

Jon Loomer

MARCH 11, 2021

Now that we’re in the world of iOS 14 , Aggregated Event Measurement, and the 8-event limit , one of the biggest issues I’ve heard from consultants and agencies is an inability to access and optimize for a client’s configured Facebook events. First, the client has their own Business Manager and Facebook pixel.

Eventful 209

Eventful How To Facebook Aggregator 209

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

Facebook 113

Facebook How To Aggregator Metrics 113

Ignite Social Media

JANUARY 21, 2021

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. With the current set up there is no limit to what the Facebook pixel can track after a user clicks on an ad. The extent of the limitation will depend on if the user opts-in or opts-out of this data collection.

Advertising 180

Advertising Facebook Policies API 180

Jon Loomer

SEPTEMBER 8, 2020

The Facebook pixel allows advertisers to better track, optimize, and target. To make the most of the pixel, you need to utilize Facebook pixel events on your website. This post is your introduction to Facebook pixel events. This post is your introduction to Facebook pixel events. First: The Base Facebook Pixel Code.

Eventful 199

Eventful Facebook Conversation Advertising 199

Sprout Social

JANUARY 3, 2022

In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. How to create a buyer persona using data from social media. ClassPass has an opportunity here to mine their social data to see if this is an issue that other users often experience. Glad you asked.

Data 140

Data Social Media Sentiment Avatar 140

Buzz Marketing for Technology

MAY 29, 2013

The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. Getting to that point, however, requires first harnessing the data. But don’t try to change everything at once.

Data 278

Data Tips Aggregator Conversation 278

Jon Loomer

OCTOBER 19, 2020

If you run Facebook ads, you need to understand Business Manager. Catalogs can be found under Data Sources. You can choose whether a partner can view aggregated insights for a line of business. You need to have a Facebook app that’s associated with your Business Manager to add system users. Assign ad accounts.

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System Facebook API Aggregator 201

Idaconcpts

MAY 13, 2012

Ranging from Facebook to Google to Zynga, thousands of companies are building sustainable businesses on the aggregation of personal data. Data mining has been likened by the World Economic to a “new type of raw material … on par with capital and labor.” The Rush for Data. The Perils of Public Data.

Data 132

Data Aggregator Skills Eventful 132

Jon Loomer

APRIL 24, 2019

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. How effective are the Facebook ad campaigns that you’re running? Facebook Analytics.

Eventful 167

Eventful Facebook Analytics Aggregator 167

Jon Loomer

OCTOBER 20, 2020

If you run Facebook ads, you need to understand Business Manager. Catalogs can be found under Data Sources. You can choose whether a partner can view aggregated insights for a line of business. You need to have a Facebook app that’s associated with your Business Manager to add system users. Assign ad accounts.

System 160

System Facebook API Aggregator 160

Jon Loomer

MARCH 14, 2021

As advertisers configure their Facebook web events in preparation for iOS 14, we’ve been hearing from many experiencing hidden Facebook events. They need to go to “Pixels” under “Data Sources.” The post Where Are My Client’s Hidden Facebook Events? Still having issues?

Eventful 215

Eventful Facebook Conversation Issues 215

Jon Loomer

SEPTEMBER 28, 2017

Late last year, Facebook added the ability for brick and mortar businesses to track the offline impact of their Facebook ads with Offline Event Sets. Let’s take a closer look at Offline Event Sets and how advertisers can create audiences to target these customers with their Facebook ads. Refresher: Offline Event Sets.

Eventful 155

Eventful Facebook How To Aggregator 155

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

Facebook 121

Facebook How To Metrics Hashtag 121

Buffer Social

NOVEMBER 24, 2020

Together with our Facebook, Instagram, and Twitter integrations, this makes Buffer’s analytics an all-in-one solution for these four popular social networks for businesses. Ultimately, we want to give you more data and help you get better results. That’s why analytics are so important. Let's talk about the new feature first.

Analytics 98

Analytics LinkedIn Data Metrics 98

Adam Sherk

APRIL 8, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? To me the real question is: when one site aggregates another’s content, how much attribution is enough? Personally I think aggregated stories should always include an inline attribution link.

Aggregator 110

Aggregator Content Syndication Journal 110

Sprout Social

JANUARY 11, 2024

Looking at data from popular posts provides insight into the most effective social media platforms, post types and influencers that best promote your brand to a wider audience. You’re not guessing or interpreting data—you’re getting clear answers. @Noodle and Tilde ??

Brands 107

Brands How To Sentiment Metrics 107

Ignite Social Media

JANUARY 25, 2018

Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform. Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come.

Facebook 107

Facebook Sample Samples Sentiment 107

Jon Loomer

SEPTEMBER 8, 2020

The Facebook pixel allows advertisers to better track, optimize, and target. To make the most of the pixel, you need to utilize Facebook pixel events on your website. This post is your introduction to Facebook pixel events. This post is your introduction to Facebook pixel events. First: The Base Facebook Pixel Code.

Eventful 83

Eventful Facebook Conversation Advertising 83

Jon Loomer

JULY 29, 2019

There have been plenty of conversations recently related to the topic of ad creative and how it’s THE most critical differentiator for Facebook/Instagram account performance. This is a very helpful tool as the aggregate for your results are still seen at the ad set level. #4 1 Prioritize User-Generated Content. 4 Keep Testing.

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UGC Facebook CPA Upcoming 167

Waxing UnLyrical

OCTOBER 24, 2012

Facebook has been struggling since its IPO in May. Facebook was not initially built to monetize; it was built to go viral. Unlike Google, I am not on Facebook to look for products, hence I’ve never clicked on a Facebook ad. Guest post by Kate Endress. I really just want to check in and connect with my friends.

Sites 256

Sites Facebook Mobile Aggregator 256

Webbiquity SMM

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Content aggregation ?). Slide 25: Google use is still higher than Facebook. adults say they use Google in a typical week (60%) than have a Facebook page (43%).&#

B2B 150

B2B Smart Phone Data Hubspot 150

Mindjumpers

JANUARY 10, 2013

The monitoring tool allows brand to tap into a world of formerly unseen social data thus providing brands with new and valuable insights. When signing up for a gazeMetrix account, brands are able to monitor photos posted of their logo on Instagram, and soon also on Facebook and Twitter. Measure visual brand mentions.

Brands 264

Brands Aggregator Curation Hashtag 264

agora pulse

MAY 31, 2018

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” Which Metrics Is Facebook Getting Rid of? Actions (as an aggregate metric). How will these changes affect us?

Metrics 87

Metrics Facebook Aggregator Report 87

agora pulse

MAY 31, 2018

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” Which Metrics Is Facebook Getting Rid of? Actions (as an aggregate metric). How will these changes affect us?

Metrics 87

Metrics Facebook Aggregator Report 87

Convince & Convert

NOVEMBER 18, 2012

Managing a Facebook page is a major part of many companies’ marketing and communication programs, but the data we use to measure the effectiveness of those efforts is sorely lacking. Facebook consistently changes what’s measured and how, adding complexity and incongruence to an already squirrely data scenario.

Analysis 127

Analysis Aggregator Facebook Data 127

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position.

Review 126

Review Brands How To Analysis 126

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The more data you can gather, too. The reality?

Reputation 94

Reputation Sentiment Analysis Notification 94

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. Facebook needs to turn this thing around!

Social Networking 150

Social Networking News Aggregator Journal 150

agora pulse

JULY 17, 2020

Some include goal-oriented overviews; others feature tons of data or lengthy explanations. Go for a data-heavy summary. Aim for the highest ratio of explanatory info to data. Once you’ve selected the social platform and time frame, export a Global Data summary in PDF or CSV format. Dig Into Detailed Data.

Report 147

Report Social Media Metrics Aggregator 147

Social Media Strategies Summit

JUNE 3, 2022

The hardest part of any job I’ve had is caring about data and analytics. It would have to be one of the other colleges in The Claremont Colleges Consortium on Instagram and Facebook (of which HMC is a part). We use social media aggregation software to compose, schedule, and publish posts. Excel sheets make me sad.

Newsletter 219

Newsletter Project Aggregator Team 219

Likeable

MAY 21, 2019

In May 2018, Facebook announced that it would be launching a Clear History tool, which would give users the ability to delete data that the platform gathers from third-party websites. With less data available for targeting built from the Facebook pixel (e.g. First, the good news.

Apple 74

Apple Facebook Brands Aggregator 74

Oktopost

SEPTEMBER 14, 2020

In today’s data driven world, B2B businesses need to rely on numbers more than ever before. You can catch the conversation by subscribing to our channel, B2B Marketing Now , wherever you get your podcasts or by following Oktopost on LinkedIn , Twitter or Facebook to get the latest episodes directly to your social feeds!

Team 101

Team B2B How To Marketing 101

Webbiquity SMM

AUGUST 23, 2011

Looking at data from the Webbiquity blog, several trends are apparent. Of the top dozen sources of traffic, four were social networking or related sites: Twitter , LinkedIn , Facebook and HootSuite. The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting.

Syndication 186

Syndication Data How To HootSuite 186

Social Media Strategies Summit

JANUARY 12, 2023

You can do specific reports and pull data for your deans and leadership.”. For instance, her data has shown that long-form written content tends not to play well on social, so it’s up to Dani and her team to find effective ways to amplify it. And the reporting and analytics are great. Kayla is a big proponent of Microsoft Teams. “We

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Collaboration How To Education Team 226

Dave Fleet

SEPTEMBER 21, 2011

Earlier this week, All Facebook featured a post on a report by DDB and OpinionWay examining the reasons that Facebook users “unlike” brand pages. Interesting, useful data. The original data is useful because the analysis is conducted at an aggregate level, over 630 respondents.

Statistics 283

Statistics Sample Samples Aggregator 283