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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

David Koretz offered one vision recently on MediaPost, writing: The news organizations of tomorrow will no longer be loud-mouthed pundits espousing a barely informed worldview. Instead, successful media will become aggregators and editors of content, rather than creators.

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Content Curation Tools: A Curated List of Content Curation Tools

Razor Social

Finding, curating, and sharing valuable content is a very time-consuming process. Content curation is the process of filtering through huge amounts of content from different online outlets to find the best content to share with your social media audience. Curata: Curate your own blog and share content.

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On hardwork, Shorts Cuts and Aggregating in Digital

Direct Marketing Observations

Do you ever hear anyone after a huge win, a major client victory or a momentous occasion within an organization say the following? In the world of digital, there exists the potential to aggregate your activities and consolidate your digital streams so as not to duplicate work. That’s not really a short cut.

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Customer conversations are among your most valuable marketing assets. And despite popular belief, driving more discussions and recommendations doesn’t happen organically or by accident. What is word of mouth marketing, anyway? How to build a word of mouth marketing strategy: 8 tactics and examples. Good question!

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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. I don’t think so.

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AI won’t replace social teams: Here’s why

Sprout Social

Rather than replace social media pros, the adoption of AI in marketing has the potential to make human creativity and strategic thinking more important. And social media marketers have always had to evolve how they work. You need to make sure what’s happening on your social channels is human-fed and human-curated.

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Is Social Proof Marketing the Next Big Thing?

Pixlee

Social proof marketing is when brands leverage social influence to persuade potential customers that their product or service is the best one to purchase. Social proof marketing is heavily integrated into many of today’s marketing messages. If reputable organizations vouch for the brand, it’s probably reliable.

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