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Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

Now, only your configured events will be selectable for optimization… Any events that haven’t been configured will be grayed out… If you haven’t yet configured your events, you’ll need to do that by going to Events Manager > Aggregated Event Measurement > Configure Web Events. Delayed Reporting.

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These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. I once helped a university that cared about increasing reach in Brazil during a two-week period, so I reported on impressions from users based in Brazil– you don’t get much more specific than that. Let’s find out.

Metrics 87
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These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. I once helped a university that cared about increasing reach in Brazil during a two-week period, so I reported on impressions from users based in Brazil– you don’t get much more specific than that. Let’s find out.

Metrics 87
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The Value of Facebook Pixel Events

Jon Loomer

Here’s an example of an audience that consists of people who performed purchases that, in aggregate, were equal to or greater than $100… 2. Without the pixel and events, your focus is likely on a combination of Cost Per Click, Click Through Rate, and Engagement Rate. Conversion Optimization. Facebook Analytics.

Eventful 167
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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

Content aggregation ?). Though hardly a shocking revelation, this report nicely quantifies the shift. Slide 21: Online costs per lead are lower. Not surprisingly, offline tactics (trade shows in particular) are viewed as costly by B2B marketers on a cost-per-lead basis, while online tactics are seen as more cost-effective.

B2B 150
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Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The Search Agency has released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year. Bing Network continue to see growth; Google leads in mobile. percent of total spend).

CPC 122
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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

These dimensions vary between desktop and mobile views so be sure to check that both views look appropriate. These metrics provide information for calculating your Facebook advertising cost and ROI. Run a search for your most recent ads or use Sprout’s Facebook and Instagram Paid Performance Report in the Performance review section.

Facebook 123