Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. And the world of marketing is going through a tremendous change right now.

Sentiment 130

Sentiment Marketing Analysis Loyalty 130

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Spotify has nailed social listening with its @SpotifyCares account on Twitter.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

FEBRUARY 5, 2020

Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. It helps you understand why, where and how these conversations are happening, and what people think—even when you’re not tagged. What power! Want more information first?

Tools 90

Tools Sentiment How To Team 90

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 111

Brands Sentiment How To Analysis 111

Keyhole.co

NOVEMBER 7, 2023

However, this analytical approach is not merely about data aggregation. Leverage Twitter’s “Explore” tab or third-party hashtag analytics tools like Keyhole for real-time insights. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. Are they worth the hype for your brand?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

JANUARY 3, 2022

The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) With the right tool, you can easily determine the attributes of your most engaged followers. by product line, sentiment, question type, etc.).

Data 140

Data Social Media Sentiment Team 140

Sprout Social

JANUARY 21, 2021

Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. Using context from comments, questions and conversations via social media, tools like Sprout can translate your mentions into messaging data.

Sentiment 132

Sentiment How To Marketing Analysis 132

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Content Aggregators are Killing Content Creators Content Aggregators are Killing Content Creators by Tamar Weinberg on September 23, 2009 Share This is a guest post from Josh Schnell, founder of Macgasm.net and web developer.

Aggregator 151

Aggregator Content Digg Posterous 151

Mindjumpers

JANUARY 10, 2013

Monitoring brand mentions, share of voice, sentiment etc. Startup company gazeMetrix opens up for an entirely new way of monitoring online conversations. The monitoring tool allows brand to tap into a world of formerly unseen social data thus providing brands with new and valuable insights. Measure visual brand mentions.

Brands 264

Brands Aggregator Curation Hashtag 264

Keyhole.co

FEBRUARY 23, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Brand awareness: Track mentions, sentiment analysis , and reach. Likes are great, but conversions are the ultimate win.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Brand awareness: Track mentions, sentiment analysis , and reach. Likes are great, but conversions are the ultimate win.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JULY 6, 2022

Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. One Tweet might not mean a lot, but the aggregation of every post on a topic that’s relevant to your business can be magical. React in real time.

Social Media 112

Social Media Sentiment Survey Marketing 112

Harp Interactive

MARCH 31, 2010

Granted, it is a relatively new game with the rules of engagement (sorry couldn’t resist it) still evolving, but there is a sizable number of reliable tools in form of plugins and apps that can be used in combination to measure different features of social media channels. Twitter Conversation (measured in @mentions).

Analytics 350

Analytics Social Media Trendrr Digg 350

Sprout Social

JUNE 27, 2023

To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. It also gives you an opportunity to insert your brand into the conversations drawing audience’s attention. Boost sales conversions Social proof is everything.

Review 126

Review Brands How To Analysis 126

Sprout Social

SEPTEMBER 9, 2020

While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. It’s about casting a wider net to find and analyze conversations for powerful, qualitative insights like competitive analysis , sentiment analysis and brand health. For instance…. The Director of Brand.

Organization 122

Organization Sentiment Social Media Management Analysis 122

Sprout Social

FEBRUARY 20, 2020

While your brand’s social media team will most likely drive your organization’s listening efforts in a tool like Sprout Social, building a listening strategy that works org-wide requires collaboration. Tools are rated on ease of use, setup, and more. ??. Improve sentiment around customer service. Product and R&D.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Webbiquity SMM

JANUARY 24, 2011

Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. This tool makes unfollowing non-followers easy. A free tool for finding the relative influence of any Twitter user.

Tools 206

Tools Social Media Lithium Sysomos 206

Sprout Social

JUNE 1, 2021

Client renewal conversations can be challenging, but if you’re confident in the work you’ve done, then it’s all a matter of preparation. Take time to review all your conversations and efforts from the ending contract term to determine what proof points will be most impactful during the renewal process. It’s all a matter of preparation.

Sentiment 87

Sentiment Proposal How To Metrics 87

Bill Hartzer

MAY 26, 2010

What is needed are powerful methods, and tools to track your brand in the social media paradigm. While there are many more tools available out there, here is a list of some of the best monitoring tools and sites available that you can use to monitor your brand across the social media landscape.

Cymfony 152

Cymfony Social Media Tools SM2 152

Sprout Social

JUNE 23, 2021

By using a powerful social listening tool to aggregate and parse all of that conversational data, smart brands can formulate and test hypotheses quickly and then pressure test those assumptions through qualitative research. In short: Be scrappier, and see innovation differently. Go deeper with your audience.

Social Media 92

Social Media Focus Group Aggregator Research 92

Sprout Social

FEBRUARY 22, 2019

Instagram listening is the process of following conversations regarding topics, keywords, brands and hashtags related to your industry and using those insights from those conversations to inform your social media strategy. Determine your overall brand health and sentiment. Monitor the activity of your competitors. Good question!

Instagram 107

Instagram Sentiment Hashtag Analysis 107

agora pulse

JANUARY 6, 2021

Look for unusual changes in impressions or conversions, and address any minor issues right away. Then look over industry or competitor hashtags and join the conversation or follow relevant accounts. Set aside a few minutes to check over engagement stats and sentiment for recent posts. Curate & Queue Content.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Sprout Social

MAY 3, 2023

No CFO, no matter how marketing savvy they are, will be swayed by impressions or ad conversions. For example, with the right platform, we can review audience sentiment and perception compared to our competitors—all in real time. One of the biggest mistakes I’ve seen marketers make is when they only speak in marketing terms.

ROI 93

ROI Cost B2B Organization 93

Hootsuite

APRIL 12, 2021

Before diving in, I wanted to begin by outlining where we’re focusing our efforts this year: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. And, with both customers and reps working remotely, brands suddenly need more out of their customer service tools.

HootSuite 97

HootSuite Insurance Hubspot Sharepoint 97

Keyhole.co

JUNE 19, 2023

Implementing social listening tactic Social listening involves monitoring digital conversations to understand what customers say about a brand and its industry online. It includes an analysis of context, sentiment, and the overall customer experience. Monitor your branded hashtags on Keyhole 4.

Social Media 52

Social Media UGC Content Loyalty 52

Likeable

SEPTEMBER 24, 2019

There are some things that the platform does very well, and playing to its strengths will ensure your brand is not leaving a valuable awareness tool on the table. Since many of these interactions are spurred by complaints, this is an enormous opportunity for brands to right wrongs, build consumer trust, and change sentiment.

Twitter 80

Twitter Airlines Aggregator Meme 80

Razor Social

MARCH 30, 2016

Do you realize how valuable it is to monitor and track conversations online? Are you monitoring the trends related to conversations about your brand? There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations! Conversation Tracking.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Harp Interactive

DECEMBER 1, 2009

Online Reputation Management or counter-SEO is a specialized area that requires professional skills and tools. 24 TECHNIQUES FOR COUNTER-SEO CAMPAIGNS: Create systems to monitor conversations, aggregate the results and identify common themes. Create sub domains, blogs, media channels (.TV);

Reputation 249

Reputation Directory Press Release Real Estate 249

Sprout Social

JANUARY 26, 2021

With tools like social listening , marketers can better understand what their audience cares about and develop social content that directly addresses consumers’ expectations. Staying silent can hurt your brand, but it’s equally important to know when to join the conversation in an appropriate manner.

Social Media 143

Social Media Metrics Data Team 143

Convince & Convert

MARCH 30, 2016

With 90% of moms online and 22% shopping online at least once a day , more moms are having conversations through social channels about their purchases and sharing their feelings about their experiences with brands. Millennial Moms drive 38% of conversations while Grandmothers drive 25% of conversations.

Research 60

Research Engagement How To Sentiment 60

Sprout Social

FEBRUARY 7, 2024

This is where competitive intelligence tools can help. In this post, we’ll introduce you to 12 of the best competitive intelligence tools for marketers. We’ll also discuss the benefits of using these tools and how to make the most of them. What is a competitive intelligence tool?

Tools 92

Tools Sentiment Marketing Reputation 92

Harp Interactive

OCTOBER 9, 2009

Social media isn’t always the right tool for the job. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Not every company needs a blog. Don’t NOT go.

Social Media 232

Social Media Press Release Marketing Widget 232

Janet Fouts

OCTOBER 25, 2010

Rather than go into yet another social media metrics debate let’s pretend for the sake of argument that you’ve already set up one or two social listening tools. Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. Pay special attention to negative sentiment.

Social Media 132

Social Media Data SM2 Radian6 132

Sprout Social

FEBRUARY 22, 2024

That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024.

ROI 102

ROI Analytics Influencer Campaign 102

Sprout Social

DECEMBER 5, 2023

With millions of people signing up daily across social media platforms, keeping track of conversations about your brand online is becoming an uphill battle. Reputation management software is a tool that allows businesses to promote their brand positively and respond promptly to negative customer experiences before they spiral out of control.

Reputation 97

Reputation Software Tools Sentiment 97

Adam Sherk

MARCH 8, 2012

Not including @[brand] or listing a third party tool instead (e.g. This might relate to the packaging or even selection of content and it can tie into advertising sales and conversion rate optimization too. Things like reach, activity, engagement and sentiment are all worth examining.

Publishing 215

Publishing Questions Social Media Activities 215

Keyhole.co

MARCH 7, 2022

Here are some awesome social media reporting & analytics tools you can start using. Sentiment shows how people feel about your business. In your Account, click Creator Tools and select Analytics. Aggregated engagement metrics such as reach and impressions are tracked instantly, saving you hours of manual work.

Report 52

Report Social Media Metrics How To 52