Harp Interactive

OCTOBER 9, 2009

Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Here’s a list of 50 ideas (in no particular order) to help move the conversation along. .

Social Media 232

Social Media Press Release Marketing Widget 232

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Template 65

Template Templates Social Media RFP 65

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. This further strengthens your efforts to build brand loyalty and trust—two things that influence up to 58% of consumers’ decision to choose a brand over competitors, according to The Sprout Social Index 2022™.

Brands 114

Brands Sentiment How To Analysis 114

Buffer Social

AUGUST 12, 2019

It’s a tricky question to answer because one of the first rules for marketing on Reddit — one of the first rules for marketing on any social media site, really — is that you have to be genuinely engaged and committed to the communities you’re part of. About Reddit Marketing. Come along!

Reddit 65

Reddit Strategy Marketing Authentication 65

Sprout Social

DECEMBER 18, 2018

The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and with good reason. More networks in play, means the need for more experimentation, optimization and analysis.

Strategy 98

Strategy Aggregator Overview ROI 98

Convince & Convert

JUNE 18, 2014

Image via BigStockPhoto.com Since the days of yore, marketing strategy has been designed for the same purpose: sell more stuff. Marketing tactics, on the other hand, are a different kind of animal. The Problem Due to the constant shifting sands of marketing, DataSift’s product is constantly evolving. DataSift Who is Datasift?

Trends 156

Trends Marketing Education Training 156

Harp Interactive

MARCH 31, 2010

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Twitter Conversation (measured in @mentions). Blog Comments. RSS & email subscriptions. Twitter Followers.

Analytics 350

Analytics Social Media Trendrr Digg 350

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona?

Data 141

Data Social Media Sentiment Team 141

Hootsuite

APRIL 12, 2021

Social network depth: As the networks continue to evolve, we’re working hard to provide the most up-to-date channel capabilities. So let’s look at what’s new, starting with our promise to help you connect more of the customer conversation journey. Ever wondered about when you should post on your social channels?

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Ignite Social Media

APRIL 30, 2018

What we learned from that experience is that many people in Congress do not understand how social networks work and that Facebook has a lot of action items to follow up on. On the flip side, 92% of marketers and 88% of influencers report using Instagram more often for campaigns. Snapchat Makes Updates.

Social Media 97

Social Media Privacy YouTube Aggregator 97

Kikolani

MAY 24, 2013

Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips – If the success of your content marketing strategy is in any way dependent on SEO and search rankings, explore these 8 tools and tactics to track your keywords. Content marketing metrics is about measuring the results. Social Media / Social Networking.

Domain Name 126

Domain Name FeedBlitz Marketing Hotels 126

Keyhole.co

NOVEMBER 7, 2023

However, this analytical approach is not merely about data aggregation. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Techipedia: Tamar Weinberg

FEBRUARY 11, 2015

of the company’s revenue could be attributed to social. The client saw a 7% increase in online sales and conversions using AddShoppers technology, and through AddShoppers technology, more than 30,000 emails were added to the company’s database. and a 9.39% conversion rate. conversion rate). conversion rate).

Social Media 100

Social Media Retail Apparel ROI 100

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Direct Marketing Observations

OCTOBER 5, 2011

I’m the biggest proponent of social media that you could possibly find but I am also the one that told my daughter that she doesn’t need Facebook. I also told a group of 400 parents and educators that anyone under the age of 16 doesn’t need to be on a social network. She’s 14. So what happened?

Social Media 152

Social Media Aggregator Loyalty Social Networking 152

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. As a social media manager, you have a unique understanding of social listening that positions you as the subject matter expert. Lead generation. Product research.

Strategy 119

Strategy Sentiment Social Media Management Analysis 119

Convince & Convert

JUNE 24, 2014

For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? For businesses marketing to these users, the dilemma is how to optimize your marketing investment, content, and business impact by reaching the right prospective customers in the right channels.

How To 168

How To B2B Social Networking Apple 168

Sprout Social

FEBRUARY 5, 2020

Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. It helps you understand why, where and how these conversations are happening, and what people think—even when you’re not tagged. Enter social listening. .

Tools 94

Tools Sentiment How To Team 94

Direct Marketing Observations

AUGUST 24, 2011

If you’ve been in this business for any length of time, then its time to take your collective aggregate knowledge of social media and add it to the overall mix of what you know and do. We’re at least five years in and I want you to quit being a social media specialist, because you aren’t one any longer.

Social Media 199

Social Media Skills SEO Aggregator 199

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Social Media 143

Social Media Metrics Data Team 143

Hootsuite

FEBRUARY 16, 2021

Source free photos & crop them to social network dimensions. Two things in marketing have remained true through the years: excellent photography requires skill and money; and image licensing is confusing. Track every post’s conversions using pre-set UTM parameters.

HootSuite 140

HootSuite Features URL Template 140

Convince & Convert

OCTOBER 19, 2010

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. Brands have realized that social networks offer an opportunity to interact directly with consumers. She also blogs at [link]. Influencer identification. .

Alterian 127

Alterian SM2 Social Networking Aggregator 127

Convince & Convert

MAY 10, 2016

It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. But this, of course, makes social community more expensive and less efficient as brands are forced to pay for Reliable Reach.

Communities 60

Communities Aggregator Social Networking Organization 60

Firebelly

JANUARY 20, 2010

This week, however, I want to talk about those who aggregate content from all over the web and syndicate it through their Twitter streams. They were simply aggregating content from around the web and pushing it through their Twitter stream. You get the point. They werent interacting with anyone. They werent saying anything.

Syndication 100

Syndication Aggregator Paid Search SMS 100

Hootsuite

APRIL 15, 2020

That’s when the web marketing specialist walked into Twitter’s offices with an idea. Think of hashtags as a way to connect social media content to a specific topic, event, theme or conversation. Hashtags are effective on other social media platforms too. They’re not just for Twitter anymore, either. Why use hashtags?

Hashtag 145

Hashtag How To HootSuite LinkedIn 145

Social Media Marketing

APRIL 22, 2011

It sits squarely in the social networking space, but it has a different twist - one from which I think businesses may be able to gain valuable insights, all while allowing people to enjoy themselves. But like the other sites, it's also a social network itself. What is it?

Social Media 167

Social Media Klout Flickr Radian6 167

Sprout Social

MARCH 11, 2020

If you’re trying to figure out how to find your most successful social media posts, your head is in the right place. Because marketers today are expected ever to create content that grabs their audiences’ attention. Below we’ve highlighted how to find your most successful social media posts, broken down by platform.

Social Media 125

Social Media How To Metrics Analytics 125

Dave Fleet

JUNE 15, 2010

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. However, Audience really focuses in a different direction, providing tools that should pique the interest of your sales, marketing and community management folks alike. This has implications for several functions within companies: Sales.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. You post daily on social media. Of course, counting the number of likes and comments will give you a vague idea of your social media progress. But there are too many social media business accounts with too much data to track. Enter social media reporting.

Report 52

Report Social Media Metrics How To 52

Sprout Social

MARCH 8, 2019

Through social listening, you can answer these questions and so much more in an instant. But while the importance of monitoring your mentions and conversations is a no-brainer, many brands are actually missing out on some crucial interactions because they’re stuck in a bubble. Why online social listening matters.

Reddit 100

Reddit Tumblr YouTube Review 100

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Listen Now . via Syncapse.

Social Media 162

Social Media Study Statistics Aggregator 162

Twist Image

JANUARY 29, 2011

Being a Chief Marketing Officer is no easy gig. So, what do CMOs really want out of Social Media (and do they think it's going to save them)? report titled, CMOs On Social Marketing Plans For 2011. When you add the word "marketing" to "social media" its about business. chief marketing officer.

Bazaarvoice 106

Bazaarvoice Aggregator Discount Loyalty 106

Koka Sexton

MAY 14, 2011

Social Media Policy. Editorial Guidelines, personal use of Social Networking. Use of Social Networking and other third party websites. Staff/Volunteer Presence on Social Networking Sites. Online Technologies, Social Media and Bread. Social Media Policy. Social Media Principles.

Policies 111

Policies Social Media Examples Liveworld 111

agora pulse

DECEMBER 23, 2019

Yet, without realizing the long term impact, both consumers and businesses allow Amazon to collect, aggregate and utilize their detailed information including customer details, shopping intent, financial information, and intellectual property. Golden opportunity knocking for us as marketers! ” website | Twitter.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Graph Search.

Social Media 47

Social Media Facebook Marketing CPM 47

Harp Interactive

FEBRUARY 9, 2010

“Amplify is a service for engaging in conversation around web pages, paragraphs, images, videos or original ideas that make people think.&#. is a simple and FREE service that makes updating your social networks a snap! Options to post content to 50+ social media sites and more! Tools for Sharing Content: Amplify.

Resources 243

Resources Ping.fm Tools Social Media 243

The Marketing Blog

SEPTEMBER 28, 2009

Here are some handy references which collate the names & links of Indians involved in the social media space (please feel free to add to the list below): Google docs spread sheet – A consolidated google-docs spread sheet listing the names of Indians in social media, their profession and URLs.

Social Media 131

Social Media Web 2.0 Alltop Wiki 131