Convince & Convert

JUNE 6, 2014

His community managers are in charge of optimizing content and pushing it out to various channels, while a whole editorial staff creates content. via Groupon Instagram Globally, about 100 Groupon employees have a hand in social, but only a dozen of them are dedicated to social full-time. Author and scientist Ray Kurzweil.

Social Media 146

Social Media API Aggregator Team 146

Webbiquity SMM

AUGUST 17, 2011

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Both of these sites bring together content from leading experts and companies like Brian Carroll , Paul Dunay , Ambal Balakrishnan , Harry Hoover , Gini Dietrich –really too many to list.

B2B 155

B2B Features Social Media Aggregator 155

Dave Fleet

MARCH 8, 2011

The new plugin poses a conundrum to those working in engagement programs – specifically, around how they engage in the comment streams on sites using the plugin: Do they comment as a Facebook Page, assuming they have one (and deal with the lower personalization and effect on Page content)? Avoids diluting content on Facebook pages.

Comments 370

Comments Sites Engagement Aggregator 370

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Dive in below for a full list and definitions of available TikTok analytics.

Analytics 154

Analytics Brands CPA Overview 154

Net-Savvy Executive

OCTOBER 25, 2012

I sometimes summarize the opportunity of social media analysis as using computers to "read the Internet." I've seen many tools that find relevant content and apply some level of automated analysis, but we're not about to replace the analyst. It's not an original idea, but it is one we still haven't mastered. Now what happens?

System 79

System Flipboard Crowdsourcing Sentiment 79

Sprout Social

OCTOBER 9, 2018

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. How mainstream media and social media created fantasy hype.

Sports 82

Sports Social Media Engagement Compete 82

Oktopost

MARCH 20, 2022

To tick both boxes on social media, your strategy can’t be a monologue. The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The benefits of social listening span departments from Marketing to Product to Customer Support.

Conversation 118

Conversation Sentiment B2B Module 118

Harp Interactive

OCTOBER 9, 2009

Social media isn’t always the right tool for the job. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Not every company needs a blog.

Social Media 232

Social Media Press Release Marketing Widget 232

Social Media Marketing

APRIL 22, 2011

It sits squarely in the social networking space, but it has a different twist - one from which I think businesses may be able to gain valuable insights, all while allowing people to enjoy themselves. But like the other sites, it's also a social network itself. The main way the system does this is by using what's known as gamification.

Social Media 167

Social Media Klout Flickr Radian6 167

Webbiquity SMM

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social Media Monitoring Tools. Wildfire Social Media Monitor.

Tools 206

Tools Social Media Lithium Sysomos 206

Direct Marketing Observations

JANUARY 12, 2012

MemoLane is a “virtual scrapbook” generated by a user’s social media history. It also allows users to search their social history across multiple networks. PinBoard is a really smart, user-centric, privacy-focused social bookmarking platform.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Lucy Hall

DECEMBER 22, 2014

I HATE social media automation. It's just not social! To help you cut through the noise (and possibly save you a few hundred pound per month on a social media manager), I have put together a handy guide on what to schedule, What NOT to schedule!! when to schedule and how to schedule your social media activity.

Social Media 60

Social Media HootSuite How To Patterns 60

Hootsuite

APRIL 12, 2021

Extensibility: We’re deepening our focus on two-way integrations with the systems that matter most to our customers. Clear ROI: We’re committed to helping all of our customers measure the success of their social media initiatives. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.

HootSuite 97

HootSuite Insurance Hubspot Sharepoint 97

Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.

Cymfony 152

Cymfony Social Media Tools SM2 152

Lucy Hall

FEBRUARY 28, 2015

[embed][link] Social Media automation is not really social! To help you cut through the noise (and possibly save you a few hundred pound per month on a social media manager), I have put together a handy guide on what to schedule, What NOT to schedule!! Which parts of my social media should I automate?

Activities 60

Activities Social Media HootSuite Patterns 60

Sprout Social

JUNE 29, 2020

These days, you’d be hard pressed to find a university or higher education institution without a presence on social media. Regardless of which platform universities choose, social media enables universities to cultivate a sense of community for students and to engage with their alumni base. WES1919 #INWED20 [link].

Strategy 130

Strategy Marketing Metrics Education 130

Sprout Social

APRIL 27, 2022

As social media grew in popularity, lengthy URLs began to present a problem. For example, Bitly integrates with Sprout so you can embed shortened links directly into your content during the social media workflow. View aggregated metrics in the dashboard. The 8 best URL shorteners for engagement and tracking.

URL 103

URL Engagement Domain Name API 103

Dave Fleet

MARCH 2, 2011

Comments from people in your social graph, highly-liked comments and active threads rise to the top; those flagged as spam fall to the bottom. Comment syndication and aggregation – commenters can push their comments to Facebook; comments left as a reply over there are aggregated back on the original site. Good or bad?

Comments 388

Comments Platform Social Graph Facebook 388

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Strategy Statistics Metrics 117

Hootsuite

FEBRUARY 16, 2021

For this article we quizzed the Hootsuite customer success team—people who spend their days deep in the gears of everyone’s favourite dashboard—about what little-known, under-appreciated features they pass on to social media managers day in and day out. By selecting your post in the Content tab or the Planner tab.

HootSuite 140

HootSuite Features URL Template 140

Sprout Social

AUGUST 25, 2020

Not to mention that content originating from Reddit tends to score huge numbers on social media. In short, users publish content to Reddit in the form of links, photos or videos. Posts and comments related to that content are then “upvoted” or “downvoted.”

Reddit 132

Reddit How To Marketing Banking 132

Bare Feet Studios

JULY 25, 2011

Tomorrow I am working with an esteemed group of coral reef scientists here in Hawaii to illustrate various ways to use social media. I will be using a version of The Social Media Game , an interactive learning process originally developed by my darling colleague Beth Kantor a few years ago. Social Network.

Social Media 79

Social Media Ustream Wiki Content management systems 79

Sprout Social

OCTOBER 6, 2016

When it comes to sharing engaging content, social media marketers understand the importance of compelling visuals. But how do you efficiently manage your visual assets to ensure your entire social marketing team is able to organize, find and share your brand’s creative? Set Custom Permissions.

Library 88

Library Publishing Collaboration Aggregator 88

Unmetric

OCTOBER 11, 2018

why QSR is one of the most cut-throat industries, and how access to Unmetric’s historical data helped turn around the social media performance of the US Open. It uses the Analyze platform to bring together data from all the social channels to one place in order to optimize the social strategies of its clients.

Comparison 100

Comparison Analytics Data Aggregator 100

Bare Feet Studios

FEBRUARY 27, 2010

Social media has earned a spot alongside our government planners and traditional news media. He embedded other live media to keep people informed, and was being used by CNN to inform their global television audience. The user-generated messages supported both of those organizations on a second by second basis.

Social Media 92

Social Media Aggregator Upcoming Conference 92

Ignite Social Media

OCTOBER 19, 2016

Implementation is as simple as contacting your Facebook rep, filling out a spreadsheet and having your rep upload it into the system. The content will automatically trickle down to the location Pages. This content will only show up on the location Page it is posted on. Perhaps you have some questions? I have 200 stores!

Brands 60

Brands Facebook Aggregator Metrics 60

Net-Savvy Executive

FEBRUARY 16, 2011

If you're analyzing social media content, though, the core functions of text analytics might be something you'd rather not learn. These services—some free, most commercial—allow you to skip the R&D and plug text analytics into your system. Expert System. There's an API for that. Clarabridge.

Evri 91

Evri Analytics Sysomos API 91

Buffer Social

AUGUST 12, 2019

It’s a tricky question to answer because one of the first rules for marketing on Reddit — one of the first rules for marketing on any social media site, really — is that you have to be genuinely engaged and committed to the communities you’re part of. We do this for social media content on our Buffer feeds.

Reddit 65

Reddit Strategy Marketing Authentication 65

Direct Marketing Observations

FEBRUARY 9, 2010

Tens of thousands of media professionals have lost their jobs in the past two years, crowdsourcing has sent some professional fees into a tailspin and veteran marketers are under threat if they don’t “get” social media. Media has historically been one of the least efficient disciplines on the planet.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Social Media Marketing

MAY 7, 2020

From online business to web-based life and email mixes, custom structures, geolocation content filtering, and handcrafts — these nuances should be acquainted with whomever you approach for your undertaking. The system is what streamlines work, and ensures that targets and cutoff times are met. What is their Web Design Process?

Fashion 90

Fashion Organization SEO Sites 90

SocMed Sean

DECEMBER 30, 2018

I considered breaking this up into ten separate posts because there truly is enough content to justify each topic having its own post. –Sean As more and more new sites hit the Web on a daily basis, the adoption of WordPress as a content management system seems to keep on growing.

WordPress 208

WordPress Tips URL Widget 208

Proactive Report

OCTOBER 12, 2015

Site Optimization : There is a lot more to this now than just keyword research and writing good content. Social Media Strategy for Social Signals : Google tends to spend most of its attention on sites that are constantly changing and updating. Social content is one way to keep your site alive and fresh.

Message Boards 40

Message Boards Forums SEO Aggregator 40

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Facebook is a social network for individuals and businesses. Monthly Active Users.

Social Media 47

Social Media Facebook Marketing CPM 47

Koka Sexton

AUGUST 6, 2014

The issue with most applications that are in the social selling space is that they only aggregate data. Usually in a totally separate system or platform with the goal of getting the attention of a decision maker or educating your connections. It has become an investment in time versus a time waster on social media.

LinkedIn 99

LinkedIn Aggregator Applications Social Networking 99

Sprout Social

JANUARY 27, 2021

Content themes relevant to your target audience (think: how-tos, tutorials, vlogs, webinars). If you’re pushing out video content on a frequent basis, this report can let you know if any new videos are experiencing a spike in engagement. It shows the sites and YouTube features that viewers used to find your content.

Analytics 141

Analytics YouTube Video Embedding 141

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible.

FAQ 139

FAQ Content Consultant Social Media 139

Hootsuite

APRIL 6, 2023

The history of social media is a long and storied one. It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. So, how old is social media?

Social Media 145

Social Media MySpace Tumblr Foursquare 145