Social Media Strategies Summit

JANUARY 12, 2023

They must ensure that each department consistently creates and posts suitable types of content and find reliable, scalable strategies for centering important messaging on top-level brand accounts. One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team. The unit lead (i.e.,

Collaboration 224

Collaboration How To Education Team 224

Dave Fleet

MARCH 8, 2011

The new plugin poses a conundrum to those working in engagement programs – specifically, around how they engage in the comment streams on sites using the plugin: Do they comment as a Facebook Page, assuming they have one (and deal with the lower personalization and effect on Page content)? Avoids diluting content on Facebook pages.

Comments 370

Comments Sites Engagement Aggregator 370

Social Media Strategies Summit

JUNE 3, 2022

At Harvey Mudd College, she is part of a small but mighty communications team that produces everything from web content to alumni magazines to academic department newsletters to social media and more. Specific to Harvey Mudd, I work with an amazing group of faculty and students. I have an incredible team and supervisors.

Newsletter 218

Newsletter Project Aggregator Team 218

The Social Media Hat

AUGUST 29, 2016

Social Media How to Find Amazing Content for Your Social Media Calendar (And Save Yourself Tons of Work). Social media marketers know that curating, creating and posting social content can take a lot of time. What Sort of Content Should You Be Looking For? The way you do that is by sharing content people want to see.

Social Media 163

Social Media Content How To Aggregator 163

Mindjumpers

JULY 7, 2011

Improved chat : Facebook also showed off a new group-chat feature, allowing users to have a conversation with multiple people at the same time. Last year groups were introduced can people could chat in groups, but now it will be possible to have ad hoc chats. In 2004, users were sharing 1 % of content.

Video 182

Video Facebook Content Groups 182

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. These can range from everyday content creation, to long-term strategic planning and reporting, to frameworks for collaborating with other teams and partners. Download the template 9.

Template 105

Template Templates Social Media RFP 105

Webbiquity SMM

FEBRUARY 14, 2020

There’s nothing wrong with taking a stand on issues, but make sure your content is positive, not angry or hateful. This includes knowledge or social media advertising, social media management, and social media aggregator techniques, as well as the most popular tools used to monitor, design, and manage social media marketing campaigns.

Skills 165

Skills Social Media Social Media Management How To 165

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. What are your predictions for 2013?

Social Media 269

Social Media Nielsen Aggregator Mobile 269

agora pulse

MARCH 25, 2020

1 thing you need to do is pause all scheduled content and take a step back to assess the situation. Check and potentially pause any scheduled content. Check other social media automation systems like Triberr, Viral Content Bee, Quuu, and other reciprocal sharing systems or RSS Feed aggregators. Focus on the good.

Social Media 199

Social Media Social Media Management Issues Team 199

Hootsuite

OCTOBER 30, 2023

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Though Instagram allows you to add up to 30 hashtags to any given post, in practice, doing this will just make your content look spammy, and may actually hurt your reach. It’s seriously easy.

Hashtag 107

Hashtag HootSuite Apple Instagram 107

Convince & Convert

MARCH 8, 2017

Posting the same social media content, in multiple channels, at the same time and hoping to achieve spectacular results is no longer a winning strategy in most cases—the variances are just too great among what works in each venue. They don’t think of those channels in aggregate as “television programming.”

Social Media 166

Social Media Strategy Template Templates 166

Mindjumpers

JUNE 8, 2011

E.g. it’s almost a safe bet that events like the #Oscars or #SXSW will have a large group of people following the hashtag before, during and after the given event. This means there can be great value in timing news or relevant content around these popular events in order for them to have an engaged audience to spread the message.

Social Media 218

Social Media Netvibes Tips Delicious 218

Waxing UnLyrical

APRIL 11, 2013

If social media, and the Internet experience in general, is founded on groups, other people, and relationships, why are we still depending on ourselves to find all the news that’s relevant to us? Our networks are much more efficient at aggregating and gathering information relevant to us because they’re different from us.

Google Reader 275

Google Reader Google RSS Tweetdeck 275

Waxing UnLyrical

MAY 26, 2011

The number of passive observers is dropping and the number of engaged content creators is on the rise. A few emails later, the University of Regina Social Media Users Group (URSMUG) was born. That initial group drew people from across faculties and departments. After a half dozen meetings the group took a bit of a hiatus.

Team 165

Team Social Media Aggregator Meeting 165

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

Social Media 91

Social Media Focus Group Aggregator Research 91

Convince & Convert

FEBRUARY 8, 2016

It’s our ritual, our process, and the way we tackle each new piece of content. But we need to ask ourselves: with the amount of content we must produce, is the same old process we’ve done for years the best way to move forward? In 2012, a group of marketers got together to find a better way. Agile Marketing Mitigates Risk.

Content 60

Content Marketing Process Energy 60

SocMed Sean

FEBRUARY 26, 2012

The results are uniquely crowd-sourced aggregations and classifications of content from across the Web. The concept of aggregating and pinning content isn’t completely novel (just check out your office bulletin board), but there are no status updates, no games, and no chat. So Why Now?

Google 252

Google Ensembli Aggregator Social Networking 252

Sprout Social

APRIL 24, 2020

Since the closing of campus in March, MSU has relied on user-generated content (UGC) to share the stories of its now-geographically dispersed students and alumni. Making all communities aware of the resources available should be a priority in your social planning.

Communities 89

Communities Class Resources UGC 89

Sprout Social

MAY 23, 2023

And 82% of that group report that those tools have already driven positive results. When it comes to content creation, tapping AI for initial ideas can spark creativity when you’re in a rut. Speeding up content production opens up more time to dedicate to strategic priorities. And that can help you battle social media burnout.

Team 131

Team Social Media Management Skills Trends 131

Hootsuite

APRIL 15, 2020

Because of the platform’s brevity, he suggested the company start using the pound symbol to group related Tweets together. This was the first-ever use of the hashtag: how do you feel about using # (pound) for groups. Think of hashtags as a way to connect social media content to a specific topic, event, theme or conversation.

Hashtag 145

Hashtag How To HootSuite LinkedIn 145

Writtent Blog

FEBRUARY 21, 2014

Why the heck should you care about including keyword research in your content strategy in the age after Google’s Penguin, Panda, and Hummingbird updates ? You may be of the school of thought that the old days of SEO are long gone, and your content strategy can work without it. How is the content presented visually? Alltop.com.

Strategy 92

Strategy Content How To Analysis 92

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? But what does that look like? ?It

Data 140

Data Social Media Sentiment Team 140

Convince & Convert

APRIL 10, 2018

As the event draws closer, you have to pull potential attendees off of the fence with content hors-d’oeuvres. Collaborate with your speakers to produce teaser content. Most speakers are already creating short videos and content they are promoting to their audience. Reward good content. It’s too distracting.

Eventful 157

Eventful Social Media Conference Hashtag 157

Keyhole.co

FEBRUARY 23, 2024

Many social media analytics tools offer dashboards that aggregate data from multiple platforms, allowing you to compare metrics side-by-side and identify platform-specific strengths and weaknesses. For instance: What content do they engage with? Segment your audience for tailored content and valuable insights. Watch videos.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

Many social media analytics tools offer dashboards that aggregate data from multiple platforms, allowing you to compare metrics side-by-side and identify platform-specific strengths and weaknesses. For instance: What content do they engage with? Segment your audience for tailored content and valuable insights. Watch videos.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JULY 6, 2022

Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. One Tweet might not mean a lot, but the aggregation of every post on a topic that’s relevant to your business can be magical. React in real time.

Social Media 111

Social Media Sentiment Survey Marketing 111

Adam Sherk

NOVEMBER 23, 2009

It would also be interesting to see how Microsoft addresses the financial realities of trying to extend such an arrangement to a larger group of publishers. Related posts: Video Interview: Rupert Murdoch Doesn’t Like Search So Much The Wrap, Newser and Content Aggregation: How Much Attribution is Enough?

News 101

News Google Hitwise Press Release 101

Buffer Social

OCTOBER 1, 2018

The Facebook algorithm consists of four key components that organize the content people see on their News Feed: inventory, signals, predictions, and relevancy score. By posting content that connects your target audience or that naturally creates meaningful interactions (e.g. Post only the best content you can find each day.

Organization 108

Organization Flipboard Social Media Company 108

Harp Interactive

MARCH 31, 2010

There is no magic pill with one-tool-measure-all functionality yet and measurement is not esoteric like it would be, for say a PPC campaign, but social media experts can assemble a more or less effective group of measurement tools that best fits the business goals. Bit.ly : Tracks click through on links to 3rd party content.

Analytics 350

Analytics Social Media Trendrr Digg 350

Ignite Social Media

APRIL 30, 2018

The new design would move users’ friends’ stories to the Discover section, putting them next to celebrity and publisher content, again. Twenty-three child advocacy and privacy groups have filed a complaint with the FTC that Google is violating Children’s Online Privacy Protection Act (COPPA) and collecting personal data on those under age 13.

Social Media 97

Social Media Privacy YouTube Aggregator 97

Sprout Social

MARCH 19, 2024

A study by Boston Consulting Group found that companies using AI insights for personalization saw sales gains of 6-10%, which is two to three times greater than those not using AI. Next, learn how marketers are leveraging AI in marketing to generate content, automate operations and create powerful campaigns.

Sentiment 107

Sentiment Banking Patterns Hotels 107

Buffer Social

NOVEMBER 24, 2020

What you need is a deep understanding of what your audience cares about, and how to get your content in front of them in the right places at the right times. This new feature will help them understand what's working so that they can get better results on LinkedIn," said Ting Ba, the Group Product Marketing Manager of LinkedIn Pages.

Analytics 98

Analytics LinkedIn Data Metrics 98

Convince & Convert

AUGUST 8, 2013

With more than 40 varieties alone from General Mills to share content from, frequently featured cereals include Cheerios, Cinnamon Toast Crunch, Cocoa Puffs, Cookie Crisp, Life, Lucky Charms, Trix, and more. But still, how many competitors would even consider it in the name of interesting content?

Collaboration 142

Collaboration Communities Social Media Tumblr 142

Convince & Convert

APRIL 10, 2018

As the event draws closer, you have to pull potential attendees off of the fence with content hors-d’oeuvres. Collaborate with your speakers to produce teaser content. Most speakers are already creating short videos and content they are promoting to their audience. Reward good content. It’s too distracting.

Eventful 109

Eventful Social Media Conference Hashtag 109

Social Media Marketing

MAY 7, 2020

The scale and multifaceted nature of your errand can influence what kind of groups you are in touch with. From online business to web-based life and email mixes, custom structures, geolocation content filtering, and handcrafts — these nuances should be acquainted with whomever you approach for your undertaking.

Fashion 90

Fashion Organization SEO Sites 90

Likeable

SEPTEMBER 24, 2019

Chief among them: the content firehose. Despite moving to an achronological algorithm, the shelf life of a piece of Twitter content can be quite short—buried under the weight of roughly 6,000 new tweets per second. The aforementioned content firehose is a motivating factor here. Staying on the Pulse of Culture.

Twitter 80

Twitter Airlines Aggregator Meme 80

Sprout Social

APRIL 27, 2022

For example, Bitly integrates with Sprout so you can embed shortened links directly into your content during the social media workflow. Scroll down so that you can see the Settings by Group listing. Click Connect for any group where you want to use your custom Bitly account. . View aggregated metrics in the dashboard.

URL 102

URL Engagement Domain Name API 102