Sprout Social

DECEMBER 15, 2016

As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. That’s why Sprout’s LinkedIn Company Pages Report is so important for our team. This post How Team Sprout Uses Its LinkedIn Company Pages Report originally appeared on Sprout Social.

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Team LinkedIn Report Company 40

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The reality?

Reputation 97

Reputation Sentiment Analysis Notification 97

agora pulse

NOVEMBER 10, 2020

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. The Power Reports add-on lets you customize or automate your reports. Social media channels. Pricing: Starts at $99 per month. Analisa, a social media analytics tool. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Idaconcpts

AUGUST 26, 2010

Social Media Infomer is a new hub and aggregator for social media content makes it easier to cut through the noise and find a signal. SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. Share this on LinkedIn. On August 25, 2010, Social Media Informer launched. Tweet This!

Social Media 132

Social Media Aggregator Technorati B2B 132

Convince & Convert

JUNE 24, 2014

One of the first differences we notice among the tens of thousands of companies we track is whether the company is a business-to-consumer (B2C) or a business-to-business (B2B) player. As social media channels have matured and other niche players have entered the market, there has been some natural delineation across the B2C and B2B lines.

How To 168

How To B2B Social Networking Apple 168

Social Selling Masters

MAY 30, 2016

When it comes to lead generation, social selling , and growing strategic connections, LinkedIn outranks all other social media platforms in terms of effectivity. LinkedIn is ranked the highest by B2B marketers in terms of effectivity: 66% versus last year’s rating of 65%. Optimize your LinkedIn profile to attract connections.

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Webbiquity SMM

AUGUST 23, 2011

This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Of the top dozen sources of traffic, four were social networking or related sites: Twitter , LinkedIn , Facebook and HootSuite. Social media is important. Syndication is also helpful.

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Syndication Data How To HootSuite 186

Sprout Social

JANUARY 12, 2022

Either on-site, social media, Google or third-party review aggregators. Review aggregation sites are crucial for software brands, as is Google search. This is especially important for B2B brands. Ever notice that a lot of brand content on LinkedIn doesn’t rack up a ton of likes and shares? Think about it.

Conversation 137

Conversation Review Marketing How To 137

agora pulse

DECEMBER 23, 2019

The show for Tuesday on Linkedin is Y. But this trust carries a very high price tag as Amazon continues to gobble up both the B2C and B2B business ecosystem in 2020 and beyond. Kim Garst: “I can’t believe I am saying this, but I am excited about LinkedIn! Specifically, LinkedIn Live. ” website | Twitter.

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Social Media LinkedIn YouTube Platform 92

Webbiquity SMM

JANUARY 24, 2011

6 slick news aggregators you should try by iMedia Connection. Josh Rose reviews six “news aggregators (including Popurls , Netvibes and Alltop ) that…are moving beyond the simple RSS reader. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. Share this on LinkedIn.

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Tools Social Media Lithium Sysomos 206

Sprout Social

NOVEMBER 26, 2018

LinkedIn is a network laser-focused on business trends and networking. Although most business profiles primarily belong to startups, LinkedIn is a goldmine for anyone networking in the B2B space. Looking to educate your audience in the B2B space? Looking to get in touch with an influencer, marketing manager or CEO?

Social Media 106

Social Media Marketing URL Hashtag 106

Sprout Social

FEBRUARY 5, 2020

That’s probably the reason 47% of B2B marketers say they will use personalization strategies in 2020. Then head to the Tag Report to see all of those messages in one place and share aggregate feedback regularly. . On LinkedIn alone, 35.5 Build trust and satisfaction with customer service and support.

Tools 94

Tools Sentiment How To Team 94

Webbiquity SMM

JUNE 20, 2011

I’ve always found Foursquare a bit creepy; turns out there’s actually an app named Creepy that aggregates “GPS coordinates for any user (of geolocation services like Foursquare, Twitter and Flickr), pointing out their most frequented hangouts on a map…Essentially, it’s a stalker’s dream app.&# The solution?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. 89% of B2B marketers agreed that data quality is becoming increasingly critical for marketing and sales success. 5 Ways data analysis boosts B2B ROI. The problem? Product recommendation.

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Analysis B2B Data Tools 136

Sprout Social

MARCH 8, 2019

When we talk about online social listening, we’re referring to social sites beyond “the big five” (Facebook, Twitter, Instagram, LinkedIn and Pinterest). Quora has become increasingly popular for B2B professionals within the past few years. What is online social listening? And with that, we wrap up our guide! Are you listening?

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Reddit Tumblr YouTube Review 100

Sprout Social

FEBRUARY 18, 2019

Be honest: when’s the last time you updated your LinkedIn company page? Although the platform may not seem to be scoring as many headlines as Facebook or Instagram, companies can’t afford to sleep on their LinkedIn presence. At a glance, running your LinkedIn company page might seem pretty simple. When in doubt, keep it simple.

LinkedIn 111

LinkedIn Company How To B2B 111

Sprout Social

APRIL 23, 2019

With a rapidly growing user base of 610 million professionals, LinkedIn provides organizations with unique opportunities. Beyond being a prime place to share content and showcase thought leadership, LinkedIn performs almost 3 times better than Facebook or Twitter for generating visitor-to-lead conversions.

LinkedIn 106

LinkedIn How To Notification Organization 106

Sprout Social

AUGUST 14, 2023

“My Company” Tab by LinkedIn LinkedIn’s “My Company” Tab transforms how your employees connect, communicate and celebrate with each other, all within a single, well-established social network. Plus, Sprout also connects with LinkedIn. A central feature of EveryoneSocial is its content hub.

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Platform Tools Curation LinkedIn 73

Oktopost

DECEMBER 31, 2019

When a mission-critical deal is on the line, B2B sales can be more like negotiating a strategic partnership (or romantic relationship) than merely persuading someone to buy a product. In other words, third-party data can be leveraged to make our first-party data more robust, which is to say its usefulness in a B2B sales approach.

Data 120

Data B2B Process Aggregator 120

Buzz Marketing for Technology

MAY 26, 2010

In place of a white paper, B2B companies need to create a topic micro site – i.e., a site focused on a single topic and providing a wide range of educational content and interactivity that a white paper alone just can’t provide. Share this on Linkedin. Creating Engagement in B2B Marketing A recent Cone Inc.’s Tweet This!

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B2B eBook Marketing Aggregator 252

Convince & Convert

FEBRUARY 19, 2010

Then Linkedin. And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. FB-Fans anzubieten [link] [link] Brian Donnelly Cool way to aggregate your social feed/noise.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

SEPTEMBER 7, 2010

There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. It’s a boullabaise of advice and observations on social media, viral marketing, and customer experience, with a side order of social media how-to. All rights reserved.

Review 115

Review Social Media Social CRM Consultant 115

Sprout Social

SEPTEMBER 6, 2016

Not that long ago, if you asked most people what they thought of LinkedIn, you’d probably hear comparisons to sites like CareerBuilder or Monster. For some time LinkedIn was seen as a job search platform. While social recruiting is definitely one of LinkedIn’s main functions, it has evolved into much more.

Analytics 40

Analytics LinkedIn Trends Data 40

Oktopost

MAY 20, 2019

DPMs are usually used to aggregate or pool third-party data into a single point and leverage that data for better messaging, targeting, etc. But are CDPs for B2B companies, too? In fact, CDPs have tremendous potential for B2B companies. For retailers, the benefits of CDPs are probably readily apparent. The Top 10 CDPs.

Data 110

Data Platform B2B Marketing 110

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Meanwhile, the same data notes that nearly three-fourths of B2B and sales leaders cite webinars as the best method for generating high-quality leads. G2 (formerly G2 Crowd).

Strategy 100

Strategy Marketing Case Study How To 100

Keyhole.co

NOVEMBER 17, 2020

If you own a B2B business you’ll likely find your audience on LinkedIn or even Instagram. The tool delivers aggregated insights to make better decisions, manage your PR and spot opportunities to connect with your ideal clients, all in one place. Take some inspiration from Glossier.

Social Media 91

Social Media Marketing Hashtag Small Business 91

Hootsuite

MAY 8, 2023

Among social platforms, Facebook is the best site for B2B lead generation. So it may be no surprise that people are 5 times as likely to discover or evaluate auto insurance on Facebook as on quote aggregators. LinkedIn LinkedIn is the place to connect with corporate, industrial, and commercial clients. billion in 2023.

Insurance 88

Insurance Social Media Policies HootSuite 88

Webbiquity SMM

DECEMBER 4, 2012

Google+, for example, allows you to link to as many of your other social profiles as you choose”) as well as specific suggestions for getting the most out of Facebook, Twitter, Google+, LinkedIn and Pinterest. Slideshare: The B2B Social Media Powerhouse by Heidi Cohen. Social Media ROI Measurement Guides.

Social Media 213

Social Media Resources Tips Policies 213

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success. by MarketingSherpa.

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Tips Sysomos SEO WordPress 176

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Your LInkedin page. Not in a “here’s our FAQ&# way, but in a vigorous, social media way. It’s just more authentic and believable that way. Your blog, naturally.

FAQ 139

FAQ Content Consultant Social Media 139

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Which approach best suits you? So what are they to do? Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

JUNE 12, 2013

Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). These make great social updates for Twitter or LinkedIn. Questions work well, as does taking a page from the social aggregators and asking people to “Check this out” or “Let Us Know What You Think”.

BuzzStream 152

BuzzStream Content Metadata Reddit 152

Webbiquity SMM

SEPTEMBER 22, 2015

It is a fantastic prospecting / sales resource for B2B marketers”). does for Twitter and carries it across LinkedIn and Facebook”). And one nice thing is that you can compare them to other Twitterers by adding up to four handles to compare and see who has reach on what topic and whether or not they ‘fit’ your needs”).

Review 100

Review Tools Social Media HootSuite 100

Buzz Marketing for Technology

JUNE 27, 2008

For example, a b2b company has a great product and you have sales/production already started. aggregators. @cat #15: The term "crowdsourcing" was originated by Jeff Howe in that article. the concept itself has been in practice for many years. Posted by: Josh Catone | May 13, 2008 9:32 AM. POPULAR TAGS. social networking. social media.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Webbiquity SMM

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. A personalized news aggregator. Aggregate content from sources across the web. Google Review Count: 70.

Curation 214

Curation Tools Curata Flipboard 214