Keyhole.co

FEBRUARY 29, 2024

An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Closely track metrics that directly influence your business goals and allocate resources to initiatives with the highest potential return on investment (ROI). But remember that different industries prioritize different metrics.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Atlassian 94

Atlassian ROI Social Media Collaboration 94

agora pulse

NOVEMBER 10, 2020

With Analisa analytics, you can report on campaigns, followers, competitors, influencers, and hashtags to improve your paid and organic efforts. With Audience Insights, you can identify influencers, research customers, create highly targeted segments, and integrate the data into your social media strategy. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

NOVEMBER 7, 2023

However, this analytical approach is not merely about data aggregation. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. Key influencers have the popularity to magnify your content and infuse credibility into your social media presence. How do you achieve this?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Webbiquity SMM

AUGUST 23, 2011

This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Three of the top 12 traffic sources for this blog were syndication or content aggregation sites: B2B Marketing Zone , Social Media Informer and Social Media Today.

Syndication 187

Syndication Data How To HootSuite 187

Keyhole.co

FEBRUARY 23, 2024

An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Closely track metrics that directly influence your business goals and allocate resources to initiatives with the highest potential return on investment (ROI). But remember that different industries prioritize different metrics.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Convince & Convert

JUNE 24, 2014

One of the first differences we notice among the tens of thousands of companies we track is whether the company is a business-to-consumer (B2C) or a business-to-business (B2B) player. As social media channels have matured and other niche players have entered the market, there has been some natural delineation across the B2C and B2B lines.

How To 168

How To B2B Social Networking Apple 168

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Webbiquity SMM

JANUARY 24, 2011

A free tool for finding the relative influence of any Twitter user. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. 6 slick news aggregators you should try by iMedia Connection. JustUnfollow. paper.li.

Tools 208

Tools Social Media Lithium Sysomos 208

Sprout Social

DECEMBER 15, 2016

As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. The follower demographics section of the report aggregates the professional titles of those who are following our Page, which gives us a clear sense of who our audience is and helps us target our content accordingly.

Team 40

Team LinkedIn Report Company 40

Sprout Social

NOVEMBER 26, 2018

A major hub for brick-and-mortar businesses, ecommerce shops and influencers alike, the platform encourages brands to get creative. Although most business profiles primarily belong to startups, LinkedIn is a goldmine for anyone networking in the B2B space. Looking to get in touch with an influencer, marketing manager or CEO?

Social Media 103

Social Media Marketing URL Hashtag 103

Buffer Social

JUNE 13, 2019

And Lynsey Eaton who co-founded an influencer marketing agency added this: “Previously, influencers used to say, ‘Oh, that’s not on brand,’ or only post things shot in a certain light or with a commonality. ” Ugly Drinks’ social media and community manager Brittany Zenner calls it “influencer saturation.”

Meme 75

Meme Instagram Feed Feedly 75

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. 89% of B2B marketers agreed that data quality is becoming increasingly critical for marketing and sales success. 5 Ways data analysis boosts B2B ROI. The problem? Product recommendation.

Analysis 136

Analysis B2B Data Tools 136

Sprout Social

FEBRUARY 5, 2020

That’s probably the reason 47% of B2B marketers say they will use personalization strategies in 2020. Then head to the Tag Report to see all of those messages in one place and share aggregate feedback regularly. . Build trust and satisfaction with customer service and support.

Tools 86

Tools Sentiment How To Team 86

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. Personal analytics has a feature called SmarpScore, which makes it easy to measure how one’s professional influence progresses over time.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. Personal analytics has a feature called SmarpScore, which makes it easy to measure how one’s professional influence progresses over time.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Webbiquity SMM

JUNE 20, 2011

I’ve always found Foursquare a bit creepy; turns out there’s actually an app named Creepy that aggregates “GPS coordinates for any user (of geolocation services like Foursquare, Twitter and Flickr), pointing out their most frequented hangouts on a map…Essentially, it’s a stalker’s dream app.&# The solution?

Social Media 207

Social Media ROI Social Networking Foursquare 207

Social Selling Masters

MAY 30, 2016

Just recently, Content Marketing Institute’s 6th annual B2B content marketing research indicates that: LinkedIn is the social media platform of choice for 94% of organizations when it comes to distributing content. LinkedIn is ranked the highest by B2B marketers in terms of effectivity: 66% versus last year’s rating of 65%.

LinkedIn 40

LinkedIn Groups Groups Industry 40

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 191

B2B Strategy Marketing Buy 191

Convince & Convert

SEPTEMBER 7, 2010

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? As a business owner your goal needs to be having no gap at all, optimizing every point of contact with your customer.&# A tall order, to be certain. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Review 115

Review Social Media Social CRM Consultant 115

Sprout Social

JANUARY 5, 2023

Not to mention uncover opportunities to find influencers and brand partners. Tracking and aggregating these one-off social messages through monitoring would be one approach. Using social listening to aggregate that data. . This can likewise influence your messaging and content strategy. Monitoring tells you what.

Social Media 80

Social Media Sentiment Hashtag Analysis 80

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Or, you could just use Swix, the super slick new social media scoreboard that just works. Need to see the increase in Twitter followers over time? All rights reserved.

Social Media 117

Social Media Strategy Statistics Metrics 117

Sprout Social

FEBRUARY 18, 2019

LinkedIn’s rapidly growing user base of nearly 600 million professionals speaks for itself, especially in the B2B space. Beyond being a prime place to share content and flex your industry influence, LinkedIn performs 277% better than Facebook or Twitter for generating visitor-to-lead conversions. Resources and case studies.

LinkedIn 111

LinkedIn Company How To B2B 111

Jon Loomer

JULY 23, 2019

Includes a downloadable “B2B Creative Playbook.” A simple page that includes a link to a downloadable deck with research about what influences audience film choices. I would describe this as an “interesting read” resource, where Facebook aggregates interviews, opinions, and research on a variety of topics.

Curation 167

Curation List Automotive Real Estate 167

Keyhole.co

NOVEMBER 17, 2020

For example, if you’re a beauty brand you’ll probably use YouTube and Instagram – maybe even work with an influencer. If you own a B2B business you’ll likely find your audience on LinkedIn or even Instagram. If you have an interior design studio you’ll probably go for visual platforms like Instagram, Pinterest, Tumblr.

Social Media 91

Social Media Marketing Hashtag Small Business 91

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Meanwhile, the same data notes that nearly three-fourths of B2B and sales leaders cite webinars as the best method for generating high-quality leads. G2 (formerly G2 Crowd).

Strategy 92

Strategy Marketing Case Study How To 92

Sprout Social

APRIL 23, 2019

If you’re hiring via LinkedIn, this section will aggregate and house your job listings. Considering that 80% of B2B leads come from LinkedIn , publishing your organization’s resources, freebies and lead magnets is a no brainer. Looking to attract the attention of industry players and influencers? Resources and case studies.

LinkedIn 104

LinkedIn How To Notification Organization 104

Hootsuite

MAY 8, 2023

Among social platforms, Facebook is the best site for B2B lead generation. So it may be no surprise that people are 5 times as likely to discover or evaluate auto insurance on Facebook as on quote aggregators. Idea 6: Influencer partnerships U.S. Social media marketing for insurance agents feeds your sales funnel.

Insurance 88

Insurance Social Media Policies HootSuite 88

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. If since young age they receive good influence by person they admire, they would have became great people with great vision about work and determination. All rights reserved.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

MARCH 18, 2016

This week’s show is on Uberflip – the influencer identification and connections platform. It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. Well, it really starts with the ability to better aggregate and manage your content. Absolutely.

Marketing 60

Marketing Content eBook Joomla 60

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success. by MarketingSherpa.

Tips 177

Tips Sysomos SEO WordPress 177

Webbiquity SMM

DECEMBER 4, 2012

Slideshare: The B2B Social Media Powerhouse by Heidi Cohen. Five Ways Social is Shaping your B2B Customers by LinkedIn Today. Noting that “Slideshare receives 60 million visitors per month. 3 ways to stop wasting time on social media by iMedia Connection. 3 ways to stop wasting time on social media by iMedia Connection.

Social Media 216

Social Media Resources Tips Policies 216

Convince & Convert

MARCH 22, 2012

Metrics like aggregate daily comments and likes per page and per post, and things like that. Editor’s Note: Ian is writing a great new book about influence called The Social Side Door, and is releasing weekly excerpts on the official website for the book ). Ian is the Manager of Social Media Strategy and all things content.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Metrics like aggregate daily comments and likes per page and per post, and things like that. Editor’s Note: Ian is writing a great new book about influence called The Social Side Door, and is releasing weekly excerpts on the official website for the book ). Ian is the Manager of Social Media Strategy and all things content.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

JUNE 12, 2013

Questions work well, as does taking a page from the social aggregators and asking people to “Check this out” or “Let Us Know What You Think”. What this looks like will depend on your industry – I’ve seen successes range from TechCrunch reporting on aggregated mobile analytics data to USA Today writing about studies from drug rehab centers.

BuzzStream 152

BuzzStream Content Metadata Reddit 152

Webbiquity SMM

SEPTEMBER 22, 2015

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.

Review 100

Review Tools Social Media HootSuite 100

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Which approach best suits you? So what are they to do? Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265