Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. Explore it today and let us know how social listening supports your B2B strategy.

Conversation 118

Conversation Sentiment B2B Module 118

The Realtime Report

AUGUST 1, 2014

Social media, blogs, and discussion boards mean that users generate as much online content as brands do. Your customers are now getting their information from an ever-growing number of sources. More Access to Information = More Collaborative Decision Makers. Shifting the B2B Media Research Model.

Strategy 178

Strategy B2B Marketing Research 178

Webbiquity SMM

FEBRUARY 14, 2020

There’s nothing wrong with taking a stand on issues, but make sure your content is positive, not angry or hateful. This includes knowledge or social media advertising, social media management, and social media aggregator techniques, as well as the most popular tools used to monitor, design, and manage social media marketing campaigns.

Skills 165

Skills Social Media Social Media Management How To 165

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Create for one person, not for many.

Data 141

Data Social Media Sentiment Team 141

Sprout Social

OCTOBER 19, 2023

Table of contents: What is online reputation monitoring? Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done?

Reputation 97

Reputation Sentiment Analysis Notification 97

Keyhole.co

FEBRUARY 29, 2024

An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Many social media analytics tools offer dashboards that aggregate data from multiple platforms, allowing you to compare metrics side-by-side and identify platform-specific strengths and weaknesses. When’s your audience most active?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Buzz Marketing for Technology

MAY 29, 2013

It is even trickier to figure out exactly how to translate that information into more visits and fuller shopping carts—in real time, customer by customer. Examples of the typical aggregate data you can capitalize on in a big data strategy: Acquisition source. Getting to that point, however, requires first harnessing the data.

Data 278

Data Tips Aggregator Conversation 278

Sprout Social

JULY 6, 2022

Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. One Tweet might not mean a lot, but the aggregation of every post on a topic that’s relevant to your business can be magical. React in real time.

Social Media 116

Social Media Sentiment Survey Marketing 116

Keyhole.co

FEBRUARY 23, 2024

An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Many social media analytics tools offer dashboards that aggregate data from multiple platforms, allowing you to compare metrics side-by-side and identify platform-specific strengths and weaknesses. When’s your audience most active?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Webbiquity SMM

AUGUST 23, 2011

This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Three of the top 12 traffic sources for this blog were syndication or content aggregation sites: B2B Marketing Zone , Social Media Informer and Social Media Today.

Syndication 186

Syndication Data How To HootSuite 186

Keyhole.co

NOVEMBER 7, 2023

However, this analytical approach is not merely about data aggregation. It provides in-depth reports to help you make informed decisions on which tags to adopt for maximum impact. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

agora pulse

NOVEMBER 10, 2020

To report social media analytics, you need a tool that can collect accurate data, share helpful insights, and allow your team to draw informed conclusions. The best social media analytics tools source data directly from each social platform and compile the information into easy-to-understand reports. Social media channels. Brandwatch.

Analytics 179

Analytics Social Media Tools Price 179

agora pulse

DECEMBER 23, 2019

Unless you catch lightning in a bottle with some sort of meme-worthy one-off, it is very, very difficult to sustain social media reach and engagement with a content approach that is non-episodic. But this trust carries a very high price tag as Amazon continues to gobble up both the B2C and B2B business ecosystem in 2020 and beyond.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Buffer Social

JULY 9, 2018

Aggregated data vs unique audience. Many of these studies suggest best times to post based on aggregated data. As social media usage has likely changed over the last few years , the information in these posts might not be that useful now. For a new social media profile, start with informed guesses. Lunch and tea break.

Study 111

Study Social Media Overview Aggregator 111

Sprout Social

NOVEMBER 26, 2018

At its core, Instagram is a network centered around visual content. Although most business profiles primarily belong to startups, LinkedIn is a goldmine for anyone networking in the B2B space. Not unlike Instagram, Pinterest thrives on imagery and inspirational content where products serve as the proverbial centerpiece.

Social Media 106

Social Media Marketing URL Hashtag 106

Webbiquity SMM

JANUARY 24, 2011

A handy way to supplement your email contact list with information about those prospects from the most popular social networks. Discover what information is available about a potential future boss or employee. 6 slick news aggregators you should try by iMedia Connection. A powerful people search tool.

Tools 206

Tools Social Media Lithium Sysomos 206

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Techipedia: Tamar Weinberg

APRIL 24, 2012

Beyond providing aggregated referral data, tracking services can supply you with a recording of every phone call. When a visitor fills out a form, the referring site information is attached to the form. Brad Shorr is Director of Content & Social Media for Straight North, a leading Chicago SEO firm. Form Tracking Services.

Adwords 155

Adwords How To Module Aggregator 155

Sprout Social

FEBRUARY 5, 2020

Want more information first? That’s probably the reason 47% of B2B marketers say they will use personalization strategies in 2020. Content that highlights new products and services is one post type that receives the most engagement via social, according to Sprout Social Index, Edition XIV.

Tools 94

Tools Sentiment How To Team 94

Convince & Convert

MAY 11, 2010

The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary. I recommend starting with six, because it’s a meaningful amount of content and will address the tip of your question iceberg. Here’s how it works: 1.

FAQ 139

FAQ Content Consultant Social Media 139

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. 89% of B2B marketers agreed that data quality is becoming increasingly critical for marketing and sales success. 5 Ways data analysis boosts B2B ROI. Content & ad campaign optimization.

Analysis 136

Analysis B2B Data Tools 136

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? Just What Do Marketers Do, Anyway?

B2B 190

B2B Strategy Marketing Buy 190

Oktopost

DECEMBER 31, 2019

When a mission-critical deal is on the line, B2B sales can be more like negotiating a strategic partnership (or romantic relationship) than merely persuading someone to buy a product. Data enrichment is a process that can turn the information you have into a complete profile that accurately maps the needs of your leads.

Data 120

Data B2B Process Aggregator 120

Sprout Social

AUGUST 14, 2023

Employee advocacy empowers employees to share smart, quality content with their social networks. But, getting there takes more than a well-crafted email encouraging your team to share branded content on their social networks. Employee advocacy tools streamline the process of transforming your employees into brand ambassadors.

Platform 73

Platform Tools Curation LinkedIn 73

Convince & Convert

JULY 21, 2010

The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Been Caught Stealing Let’s start with content creation and copyright issues. In other words put a copyright, all rights reserved on your content or the bottom of your blog. All that stuff? Read the fine print.

Social Media 155

Social Media Policies Consultant Social CRM 155

Sprout Social

JANUARY 5, 2023

Table of Contents: What is social listening? Insights from these conversations are used to make informed marketing decisions. These answers can inform your messaging and improve your content strategy. Tracking and aggregating these one-off social messages through monitoring would be one approach.

Social Media 84

Social Media Sentiment Hashtag Analysis 84

Sprout Social

FEBRUARY 18, 2019

LinkedIn’s rapidly growing user base of nearly 600 million professionals speaks for itself, especially in the B2B space. Beyond being a prime place to share content and flex your industry influence, LinkedIn performs 277% better than Facebook or Twitter for generating visitor-to-lead conversions. Current customers and prospective ones?

LinkedIn 111

LinkedIn Company How To B2B 111

Oktopost

MARCH 29, 2020

WFH Compatible is a self-certification that B2B SaaS companies can adapt in order to provide a peace of mind to customers and prospects alike. These flows are based on your requirements and designed to help team members collaborate, review and approve social media content with ease. What is WFH Compatible? Budget Safe.

Notification 116

Notification B2B Social Media Management Software 116

Sprout Social

JANUARY 30, 2020

For starters, SaaS marketing requires a company to create and promote content at varying levels of awareness. This translates into creating a wide range of content and marketing materials based on what your prospects know (or need to know). New content (webinars, blog posts). Let’s say you’re marketing an SEO tool.

Strategy 100

Strategy Marketing Case Study How To 100

Jon Loomer

JULY 23, 2019

Fortunately, for advertisers who are in need of case studies , best practice guides , tips , resources , updates , and industry-specific information , Facebook offers a trove of helpful information presented in visually-appealing formats. Includes a downloadable “B2B Creative Playbook.” Grow: By Facebook.

Curation 167

Curation List Automotive Real Estate 167

Keyhole.co

NOVEMBER 17, 2020

In this social media marketing 101 guide, we’ll give you the information you need to build a simple but effective social media strategy today. To create content that really lands, you need to get to know your audience very well. talk out of your social media content. The WHO: Get to know your audience. Leave the “me!

Social Media 91

Social Media Marketing Hashtag Small Business 91

Sprout Social

APRIL 23, 2019

Beyond being a prime place to share content and showcase thought leadership, LinkedIn performs almost 3 times better than Facebook or Twitter for generating visitor-to-lead conversions. Drift’s cover photo actually promotes an informational product which is totally fair game on LinkedIn. Nothing fancy, but effective nonetheless.

LinkedIn 106

LinkedIn How To Notification Organization 106

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? We can now associate a tremendous amount of data to individuals.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Webbiquity SMM

JANUARY 3, 2011

Effectively generate content contributions from subject matter experts in your organization? Produce more stylish and readable content? Seven Ways to Revive a Neglected B2B Blog by MLT Creative. Tim Gunn’s Top 5 Tips for More Stylish Content by Copyblogger. How can you improve your blog’s position in search engines?

Tips 176

Tips Sysomos SEO WordPress 176

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. What Makes People Share Content? Which approach best suits you?

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. 1) Storify.

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Curation Tools Curata Flipboard 214