Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. The role of chief marketing officer (CMO) is changing dramatically. You won’t have all the answers.

ROI 90

ROI Cost B2B Organization 90

Keyhole.co

FEBRUARY 23, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. This blog post aims to help you understand how to measure social media success in 2024.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

agora pulse

NOVEMBER 10, 2020

When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. With Analisa analytics, you can report on campaigns, followers, competitors, influencers, and hashtags to improve your paid and organic efforts. BrandMentions.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

NOVEMBER 7, 2023

However, this analytical approach is not merely about data aggregation. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. Measure campaign effectiveness This is your reality check: Are your tweets hitting the mark or missing the target? What’s the role of analytics in this?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

JANUARY 3, 2022

This information can then be used to shape everything from campaign creative to new product development. The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) Create for one person, not for many.

Data 138

Data Social Media Sentiment Team 138

Small Business Mavericks

AUGUST 12, 2014

There’s a big discussion in marketing on the benefits of using customer information as a way to target campaigns, etc. But if you ask many consumers about this practice, they are not sure it’s a good idea. Benefits Should Flow Both Ways.

Privacy 93

Privacy Aggregator Data Analytics 93

Webbiquity SMM

JANUARY 24, 2011

Wildfire is designed to enable organizations to easily create branded interactive campaigns (e.g. Proclaim Messenger enables you to easily combine pre-recorded or live video with PowerPoint presentations to produce video email campaigns (with full analytics), one-off video sales emails, or hold live one-to-one or small group video chats.

Tools 208

Tools Social Media Lithium Sysomos 208

Techipedia: Tamar Weinberg

APRIL 24, 2012

Other firms tie a phone number to each keyword within the AdWords campaign. In the same way, a unique phone number can be tied to Microsoft adCenter ads, an email campaign, a specific email blast, a social media landing page, or even a print ad. The service provider collects the data and supplies analytics.

Adwords 155

Adwords How To Module Aggregator 155

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. 89% of B2B marketers agreed that data quality is becoming increasingly critical for marketing and sales success. 5 Ways data analysis boosts B2B ROI. Content & ad campaign optimization.

Analysis 136

Analysis B2B Data Tools 136

Webbiquity SMM

JUNE 20, 2011

I’ve always found Foursquare a bit creepy; turns out there’s actually an app named Creepy that aggregates “GPS coordinates for any user (of geolocation services like Foursquare, Twitter and Flickr), pointing out their most frequented hangouts on a map…Essentially, it’s a stalker’s dream app.&# The solution?

Social Media 207

Social Media ROI Social Networking Foursquare 207

Social Selling Masters

MAY 30, 2016

Just recently, Content Marketing Institute’s 6th annual B2B content marketing research indicates that: LinkedIn is the social media platform of choice for 94% of organizations when it comes to distributing content. LinkedIn is ranked the highest by B2B marketers in terms of effectivity: 66% versus last year’s rating of 65%.

LinkedIn 40

LinkedIn Groups Groups Industry 40

The Way of the Web

APRIL 10, 2011

So besides the aggregation problem – why is that 1% number so low? Whilst for B2B, LinkedIn shouldn’t be underestimated, and the likes of Scribd, Slideshare etc all come into action.

Social Networking 34

Social Networking scribd Foursquare Retail 34

Sprout Social

JANUARY 5, 2023

Tracking and aggregating these one-off social messages through monitoring would be one approach. Using social listening to aggregate that data. . Campaign analysis: reporting on how a campaign is performing. An awareness campaign focused on nachos would make sense. Strategy #4: Campaign analysis.

Social Media 81

Social Media Sentiment Hashtag Analysis 81

Oktopost

MAY 20, 2019

DPMs are usually used to aggregate or pool third-party data into a single point and leverage that data for better messaging, targeting, etc. This gives marketing departments granular control over customer data collection, segmentation, and campaign orchestration. But are CDPs for B2B companies, too? The Top 10 CDPs.

Data 110

Data Platform B2B Marketing 110

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Implementation and Execution 7 Reasons Why Social Media Marketing Campaigns Fail, and How to Fix them (Stuntdubl): Todd Malicoat never blogs, but when he does, he writes great posts like this suggesting that if your social media marketing campaign is failing, you may have had the wrong strategies in place.

Marketing 265

Marketing SEO Journal Engineering 265

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Meanwhile, the same data notes that nearly three-fourths of B2B and sales leaders cite webinars as the best method for generating high-quality leads. PPC and social ads.

Strategy 93

Strategy Marketing Case Study How To 93

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. BK's Whopper Sacrifice campaign offered customers the chance to do something they already wanted to do but had no incentive to do it. That part is key. All rights reserved.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

MARCH 18, 2016

It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. Well, it really starts with the ability to better aggregate and manage your content. And I can’t tell you how many resource centers I land on, and B2B companies are brutal for this.

Marketing 60

Marketing Content eBook Joomla 60

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Run a StumbleUpon Advertising Campaign for Your Blog (Problogger): I’m noticing that a lot more people are running advertising campaigns for their blogs since this article came out. Full Blown Reputation Management Campaign (Shimon Sandler): Need to bury bad press? Perhaps Darren’s advice resonated with his readers?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

DECEMBER 4, 2012

Social Media Campaigns Don’t Match When Consumers Are Online by Spin Sucks. Slideshare: The B2B Social Media Powerhouse by Heidi Cohen. Five Ways Social is Shaping your B2B Customers by LinkedIn Today. Social Media Marketing Guides and Tips. Noting that “Slideshare receives 60 million visitors per month.

Social Media 216

Social Media Resources Tips Policies 216

Convince & Convert

AUGUST 10, 2010

We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. I did not work on the Klout campaign. Raj Kadam : The question we ask is whether the specific data is useful to marketers. All rights reserved.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

JUNE 12, 2013

Questions work well, as does taking a page from the social aggregators and asking people to “Check this out” or “Let Us Know What You Think”. What this looks like will depend on your industry – I’ve seen successes range from TechCrunch reporting on aggregated mobile analytics data to USA Today writing about studies from drug rehab centers.

BuzzStream 152

BuzzStream Content Metadata Reddit 152

Techipedia: Tamar Weinberg

APRIL 28, 2010

Well, if you know about how it works with agencies, you know that this stuff is campaign-based, and when the campaign ends, you really don’t belong as the page admin anymore. You really want it to be removed from the sites that Spokeo aggregates from? Consequently, I was the original creator of the Fan Page.

Facebook 277

Facebook Issues MySpace Privacy 277

Webbiquity SMM

SEPTEMBER 22, 2015

It is a fantastic prospecting / sales resource for B2B marketers”). Their capabilities vary from managing content, to analyzing and reporting on the best times to post, to determining the effectiveness of campaigns,” including SocialFlow , Sprout Social and IFTTT. 16 Social Media Tools The Experts Swear By by Social Fresh.

Review 100

Review Tools Social Media HootSuite 100

Sprout Social

SEPTEMBER 6, 2016

As a part of this shift, the B2B social network has also made big changes to LinkedIn Analytics (formerly Insights) that allows companies to access data to measure their efforts. If it was just an organic post, you can click on the “Sponsor” link to start a paid campaign to promote it.

Analytics 40

Analytics LinkedIn Trends Data 40

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. 58% of consumers follow brands on social media. These tools can help you find out. 1) Socialbakers.

Social Media 208

Social Media Tools Netvibes Sample 208

Convince & Convert

MARCH 22, 2012

Metrics like aggregate daily comments and likes per page and per post, and things like that. Because we’re a white label company and a B2B company, awareness is tough sometimes. I will make it a part of what we do for every campaign, but I’m not going to reach out to the same people. It’s just like politics.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Metrics like aggregate daily comments and likes per page and per post, and things like that. Because we’re a white label company and a B2B company, awareness is tough sometimes. I will make it a part of what we do for every campaign, but I’m not going to reach out to the same people. It’s just like politics.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Webbiquity SMM

AUGUST 16, 2010

10 Principles for B2B Sales by Better Closer. 10 Essential Social Media Tips for B2B Marketers by Mashable. Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post.

Social Media 202

Social Media Tools Strategy Tips 202

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. Blogging “increases Twitter reach by 113% for B2B companies and 30% for B2C companies.&#. B2B Social Media Marketing Statistics. Infograph] by Thoughtpick.

Research 192

Research Social Media B2B Statistics 192

Sprout Social

OCTOBER 17, 2016

But if you're not careful, your campaigns can quickly become a money pit. Follow these tips to run a successful campaign on Twitter Ads: Decide on a goal: Do you want to get more followers, drive traffic or generate leads? Captured the attention of millennials on Twitter with its #watchthestove mixtape campaign.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Convince & Convert

AUGUST 3, 2010

(excellent post with more details on the Facebook/Amazon marriage from SeeWhy) The power and insidious nature of the “Like&# button installed everywhere, and the rich data stream that provides is probably worth more to Facebook ultimately than the eyeballs it aggregates and monetizes via ads on its.com environment. All rights reserved.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

(excellent post with more details on the Facebook/Amazon marriage from SeeWhy) The power and insidious nature of the “Like&# button installed everywhere, and the rich data stream that provides is probably worth more to Facebook ultimately than the eyeballs it aggregates and monetizes via ads on its.com environment. All rights reserved.

Facebook 167

Facebook Consultant Social Media Sites 167