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The case for better social media technology in 2024

Sprout Social

Another 76% notice and appreciate when companies prioritize customer support on social, and 76% value how quickly a brand can respond to their needs. The role of social media technology at your organization Social media is so much more than a push channel: It’s a direct portal to your customers.

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How AI insights improve decision making

Sprout Social

These leaders also expect their companies to increase investment in AI for marketing in the next three years. Incorporating AI technologies into business operations optimizes performance and pushes organizations toward success and sustainability. The visualization helps strategists find hidden patterns, trends and correlations.

Sentiment 111
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How to analyze customer reviews for brand insights

Sprout Social

Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. Glassdoor Glassdoor lets millions of people get the inside scoop on companies they are interested in working for. To connect to Glassdoor, you will need a Glassdoor API key.

Review 127
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How to Fight For More Social Media Resources In Your Company

Convince & Convert

Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Social media management software companies, et al. The Social Media People Problem.

Resources 167
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A Walk Through Twitter’s Walled Garden

The Realtime Report

Ever since Twitter picked a business model based on advertising, the company has been emphasizing the importance of creating a “consistent experience” for Twitter users. Stay tuned for more stormy weather as Twitter reveals further details — you can’t build a walled garden these days without a little API Darwinism.*.

API 180
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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. It has to be present in the very warp and woof of the organization’s fabric.

Microsoft 235
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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer. Another big benefit of using an employee advocacy tool is that it helps employees feel more invested to their companies. Image source: [link]. Dynamic Signal.