Harp Interactive

MARCH 31, 2010

Twitter Followers. Twitter Retweets. Twitter Conversation (measured in @mentions). Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc). Social Media Metrics (Grease Monkey) : A plug-in script that soups up your Google analytics to measure social media campaigns.

Analytics 350

Analytics Social Media Trendrr Digg 350

Buzz Marketing for Technology

MAY 29, 2013

The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. Getting to that point, however, requires first harnessing the data. But don’t try to change everything at once.

Data 278

Data Tips Aggregator Conversation 278

Sprout Social

JANUARY 3, 2022

In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. How to create a buyer persona using data from social media. ClassPass has an opportunity here to mine their social data to see if this is an issue that other users often experience. Glad you asked.

Data 142

Data Social Media Sentiment Team 142

Sprout Social

JANUARY 11, 2024

Looking at data from popular posts provides insight into the most effective social media platforms, post types and influencers that best promote your brand to a wider audience. You’re not guessing or interpreting data—you’re getting clear answers. @Noodle and Tilde ??

Brands 112

Brands How To Sentiment Metrics 112

Social Media Strategies Summit

JUNE 3, 2022

The hardest part of any job I’ve had is caring about data and analytics. Of our HMC accounts (IG, Twitter, FB, LinkedIn), it’s Instagram. For personal use, I love Twitter and TikTok. We use social media aggregation software to compose, schedule, and publish posts. Excel sheets make me sad. Time management!

Newsletter 218

Newsletter Project Aggregator Team 218

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. 4 Twitter is developing new analytics dashboards.

Social Networking 150

Social Networking News Aggregator Journal 150

agora pulse

JULY 17, 2020

Some include goal-oriented overviews; others feature tons of data or lengthy explanations. To decide what type of report you should submit, think about your audience and where they’re at in terms of understanding analytics. Go for a data-heavy summary. Aim for the highest ratio of explanatory info to data.

Report 147

Report Social Media Metrics Aggregator 147

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. Embrace multi-platform analytics Gone are the days of siloed social strategies. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. Embrace multi-platform analytics Gone are the days of siloed social strategies. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. It’s poised to do so in several ways such as data-driven product enhancements, personalized services and influencing consumer demand. Here is a closer look.

Sentiment 133

Sentiment Marketing Analysis Loyalty 133

Webbiquity SMM

AUGUST 23, 2011

Looking at data from the Webbiquity blog, several trends are apparent. But it’s been the top source of visits for nine of the past 10 months (the only exception resulting from the spike in direct and referral traffic to the Nifty 50 Top Women of Twitter post). Social media is important. Syndication is also helpful.

Syndication 186

Syndication Data How To HootSuite 186

Mindjumpers

JANUARY 10, 2013

The monitoring tool allows brand to tap into a world of formerly unseen social data thus providing brands with new and valuable insights. When signing up for a gazeMetrix account, brands are able to monitor photos posted of their logo on Instagram, and soon also on Facebook and Twitter. Measure visual brand mentions.

Brands 264

Brands Aggregator Curation Hashtag 264

Sprout Social

JUNE 7, 2023

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. That is a lot of information to keep track of and social listening data is often a crucial partner in this endeavour. Semantic classification further ensures there are no duplicates.

Brands 116

Brands Sentiment How To Analysis 116

Social Media Strategies Summit

JANUARY 12, 2023

And the reporting and analytics are great. You can do specific reports and pull data for your deans and leadership.”. For instance, her data has shown that long-form written content tends not to play well on social, so it’s up to Dani and her team to find effective ways to amplify it.

Collaboration 224

Collaboration How To Education Team 224

Sprout Social

MARCH 11, 2020

Whether you’re totally new to analytics or just need a quick refresher, here are some key metrics to help you determine your most successful social media posts. Facebook is known for its robust (and sometimes overwhelming) analytics platform. Also, Sprout is capable of showcasing data that is beyond a month old.

Social Media 126

Social Media How To Metrics Analytics 126

agora pulse

FEBRUARY 1, 2017

This is also true when it comes to monitoring your Twitter competition. Here are a few stealthy ways to keep tabs on your Twitter competition — without them ever finding out. Go to their Twitter accounts and check their follower and following list. Use Twitter Lists. Do Some Investigating. Even better?

Twitter 60

Twitter How To Aggregator List 60

Keyhole.co

MARCH 7, 2022

But there are too many social media business accounts with too much data to track. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. Social media reports come with a collection of data and statistics you can use to track, measure, and refine your efforts. .

Report 52

Report Social Media Metrics How To 52

Sprout Social

APRIL 27, 2022

When Twitter launched, messages were limited to 140 characters. You can also combine UTM parameters with Google Analytics to get a complete picture of behavior. If you’re working on a platform with a restricted character limit like Twitter, then it makes sense to shorten the URL and use the available characters for your message.

URL 106

URL Engagement Domain Name API 106

Hootsuite

APRIL 12, 2021

We’re reimagining that customer care experience with our acquisition of Sparkcentral , a platform that helps the world’s most customer-focused brands deliver exceptional service via social and messaging channels including SMS, WhatsApp, live chat, Twitter, Facebook, Instagram, and others. Inbox updates. Brand Growth (impressions).

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Sprout Social

APRIL 12, 2022

In Facebook Insights you can see your audience’s demographic data. If your marketing strategy aims to reach one target audience but data on your Facebook Insights is different, then there’s an issue. According to Sprout’s data, the best times to post on Facebook are on Tuesday, Wednesday and Friday between 9 a.m.–1

Facebook 123

Facebook How To Metrics Hashtag 123

Buffer Social

OCTOBER 23, 2023

Keep track of your earnings through YouTube analytics and adjust your monetization strategies accordingly. Leverage YouTube Shorts analytics YouTube Shorts analytics are like a compass, offering directional insights that can guide your content toward increased engagement and growth.

YouTube 113

YouTube Tips Collaboration Trends 113

Convince & Convert

MAY 5, 2012

But to make the case that Pinterest should be a big part of your marketing arsenal because it proportionally sends more traffic to your website than Facebook or Twitter is patently ridiculous. When determining the value of your social media efforts, and certainly when calculating your ROI, you must focus on behavior, not aggregation.

Metrics 143

Metrics Social Media Posterous Aggregator 143

Buffer Social

JULY 9, 2018

Aggregated data vs unique audience. Many of these studies suggest best times to post based on aggregated data. The challenge with this is that the data includes businesses and individuals from different locations and different industries while your audience is unique to you. Study your analytics.

Study 111

Study Social Media Overview Aggregator 111

Keyhole.co

JANUARY 17, 2024

Spotify has nailed social listening with its @SpotifyCares account on Twitter. Keyhole Keyhole provides enterprise-grade social listening together with analytics to help you track your competitors’ critical activity, stay on top of the industry’s top trends, and never lose sight of what your customers are saying on social media.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Keyhole.co

APRIL 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. And while these are all great resources, the most valuable insights are most often found directly within your social data. Let’s find out!

Analytics 52

Analytics Twitter Data How To 52

Hootsuite

FEBRUARY 16, 2021

Hootsuite Inbox is one of the easiest wins on this list: it aggregates all your DMs, comments and threads in one tab so that you don’t drop conversations, neglect customers, or miss sales opportunities. Set up a Twitter search stream to keep an ear to the ground. Automatically tag your (outbound) posts for better analytics.

HootSuite 140

HootSuite Features URL Template 140

Convince & Convert

AUGUST 18, 2011

Getting smarter at social analytics requires three things: 1. You need the data ecosystem necessary to make relevant, judicious decisions about your social media behaviors. The data they offer is extraordinary , and perhaps more importantly it’s easy to understand and access. Killer social media marketing software.

Social Media 128

Social Media Bookmarklet Analytics Software 128

Keyhole.co

JUNE 19, 2023

Catering to platforms like Facebook, Instagram, Twitter, LinkedIn, etc., They can effortlessly aggregate data from different social accounts and perform in-depth competitor analysis on one dashboard. Social is a cost-effective and prompt channel for businesses to connect with their audience. Social media statistics show over 4.26

Social Media 52

Social Media UGC Content Loyalty 52

Dave Fleet

JUNE 15, 2010

At first glance it seems similar to Google Analytics in nature – in fact, I previously under the incorrect impression it simply connected social media traffic to web analytics. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. In doing so, you gain a relative value for each visitor to your site.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Sprout Social

JUNE 7, 2016

Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. Get to Know Your Twitter Activity Dashboard. And why not?

Metrics 40

Metrics Twitter Comparison Report 40

Sprout Social

AUGUST 9, 2019

This is a concept in software technology that essentially refers to how multiple applications can interact with and obtain data from one another. To relate this back to software, an API can help one application retrieve specific types of data from another. Twitter’s API allows you to access certain points of a public profile.

API 110

API Social Media Banking Software 110

Convince & Convert

NOVEMBER 23, 2010

For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it. Because so much data was at our fingertips, we tried to measure everything – because we could in fact do so. Behavior-Based instead of Aggregated Data.

Metrics 127

Metrics Postrank Klout Marketing 127

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. But hard doesn’t mean impossible.

Twitter 40

Twitter Tips Hashtag URL 40

Socialmedia.biz

JULY 23, 2017

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. Image source: [link]. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. Image source: [link]. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. But raw data points without context don’t tell the full story. What is social media data? How does analyzing social media data work?

Data 134

Data Social Media Metrics Analytics 134

Sprout Social

FEBRUARY 22, 2019

As Instagram continues to boom, its status as a customer service hub will grow against the likes of Twitter and Facebook. With in-depth hashtag analytics , brands can see which tags get people talking and which tags can likewise help them expand their reach. How does Instagram listening work, though? Looking for love? Complaints?

Instagram 108

Instagram Sentiment Hashtag Analysis 108