Razor Social

MAY 18, 2017

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. In this article I am going to walk you through the most important GA admin settings, I’ll explain what they are and how and when you should use them to get the most return on your marketing efforts.

Analytics 110

Analytics Google URL Adwords 110

Sprout Social

AUGUST 14, 2019

As a digital marketer, it’s useful to have all kinds of knowledge in your skills toolkit. Learning about paid ads and how they work is yet another skillset that can help you expand your expertise as a marketer. Learning about paid ads and how they work is yet another skillset that can help you expand your expertise as a marketer.

Adwords 85

Adwords Marketing CPC Groups 85

Convince & Convert

APRIL 8, 2016

Many people ask me how they can optimize in AdWords. highlight to tweet) There are numerous AdWords reports that can help you find areas with room for improvement. Identify Metrics and Goals. Here’s a list of common metrics that should become the basis of your AdWords strategy: Clicks. Impressions.

Adwords 60

Adwords CPC Campaign Cost 60

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Digital marketing classes (9-17). Diploma in Social Media Marketing.

Class 40

Class Skills Social Media Marketing 40

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Buzz Marketing for Technology

JANUARY 15, 2014

Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. The usual approach from marketers is to simply run more ads and spread them out in different places — all in the hopes that they will stick somewhere.

Mobile 243

Mobile Advertising Adwords Data 243

Twist Image

JUNE 11, 2013

The frustration that certain marketers have with pageviews are well-placed. Due to the exponential growth of mobile (driven by both tablet and smartphone usage), content publishers are struggling to figure out what will replace these banners ads and/or how to make their pageviews as lucrative as possible in a post PC world.

Industry 97

Industry Adwords Publishing Advertising 97

Twist Image

MARCH 14, 2012

Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? Love or hate Google (I happen to be in the "love" camp), they cracked the DaVinci Code with Google AdWords - everything from how they're bought to how they are displayed. Few people sit and read a web page or mobile app.

Adwords 106

Adwords Social Graph Affiliate marketing Advertising 106

Convince & Convert

MAY 29, 2018

Are you thinking about marketing with video in social media, but not sure which platform will get you the best results? 92 percent of mobile video viewers share videos with others. 92 percent of mobile video viewers share videos with others. Some marketers may think, “I’ll just post my videos on all the networks.

Platform 150

Platform Campaign Video YouTube 150

Convince & Convert

MARCH 8, 2012

my Mom is actually a marketing consultant and she does social for a lot of local businesses and they’re not going to be able to put this together very quickly and easily and it’s going to be painful. They had visibility to social media marketing as a mechanism to move their businesses forward. Eric: Yeah.

Company 120

Company Instagram B2B Survey 120

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Razor Social

DECEMBER 21, 2016

What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation. We use Ontraport for most of our marketing automation needs.

Tools 40

Tools BuzzStream Marketing Template 40

Kikolani

MARCH 20, 2015

Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. Top 15 Websites to Find Free Images For Your Content Marketing by Amy Cowen. Content Marketing Success Means Adopting the Publisher Mindset by Adam Heitzman. Search Engine Marketing. Social Media Marketing.

Products 60

Products Marketing Adwords Upcoming 60

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. The answer is no, but it’s still a metric that is close to Larry Page’s heart.

Marketing 264

Marketing SEO Case Study Small Business 264

Hootsuite

SEPTEMBER 17, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Originally called Google Adwords, the search engine company rebranded the service as Google Ads in 2018. Marketers have three options for their bids: Cost-per-click (CPC). What is Google Ads?

Adwords 145

Adwords Google Campaign Cost 145

Kikolani

MARCH 8, 2013

Why Google+ Is the Best Social Platform for Content Marketers – On Google+, your network impact extends beyond the social media domain. 6 Parts of Your Marketing You Should Always Be Optimizing – What will truly move the needle for your optimization efforts? Business / Career. Search Engines / SEO.

Mashup 126

Mashup Meeting Resources Adwords 126

Webbiquity SMM

JANUARY 19, 2012

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., gShift enables marketers or agencies to track unlimited websites, web pages, social media accounts, external pages (e.g. gShift automatically tracks organic vs. paid vs. mobile (an increasingly important segment) traffic and goal conversions for each. site) is helpful.

Software 140

Software Review SM2 Alterian 140

Razor Social

MARCH 16, 2017

Conversion Rate Optimization (CRO) is one of the key practices that every marketer needs to master. A/B testing, page level targeting, mobile-specific popups, and analytics that show you how well your forms are performing. It’s promoted as the most beginner-friendly tool of its kind available in the market, and for a good reason.

Conversation 98

Conversation Tools Template Templates 98

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

FEBRUARY 23, 2012

I’m joined by my trusty sidekick and social media marketing impresario, Eric Boggs. Speaking of social media marketing impresarios, Lauren Fernandez , from Landry’s Restaurants is going to join us on the show today. It kind of gives them a slingshot effect in terms of competing, eventually, with Google AdWords.

Social Media 118

Social Media Adwords B2B Training 118

ProBlogger

SEPTEMBER 1, 2015

In this post, I cover eight different key performance indicators that every blogger should be tracking, and how each of these metrics can be used to grow a blog over time. Bounce rate is one of the best metrics available to determine if there are any major issues with your site from a design or compatibility perspective. Bounce Rate.

Blogger 20

Blogger Data Metrics Analytics 20

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. Choosing Your Social Networks.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Hootsuite

SEPTEMBER 9, 2020

This is a full-screen interactive or informational destination page within the Facebook mobile app. With so many options, it’s critical to have solid goals and understand who your target market is and where your video will reach them. Facebook Playables are mobile-only interactive previews of your game or apps. Source: Facebook.

Advertising 145

Advertising Social Media HootSuite How To 145

ProBlogger

MAY 24, 2015

is sort-of like a social network for infographic and visualization sharing (talk about niche markets). Gather metrics around content and segment it by content format. In this example, “AdWords” is the content area of interest. Manage it all through mobile applications. Improved ad management tools and performance metrics.

Tools 20

Tools Content HootSuite Ping.fm 20

Techipedia: Tamar Weinberg

JANUARY 14, 2009

My most popular post on this site — probably by far — was last year’s Best Internet Marketing Posts of 2007 compilation. Jeremy Schoemaker asked a number of online marketing experts about their definitions of search engine optimization. But “social media marketing expert?&# What is the Definition of SEO?

SEO 162

SEO Social Media Marketing Reputation 162

Webbiquity SMM

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? How do B2B social media marketing practices differ from B2C companies?

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

MARCH 11, 2013

Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. How can you best manage a team of digital marketing professionals to coordinate and optimize overall efforts? You have to have a way to get the word out.

SEO 192

SEO Paid Search Engineering Reputation 192

Hootsuite

MARCH 31, 2020

Most social networks include their own analytics tools to help businesses analyze how well their posts are doing for metrics such as reach, engagement, and follower growth. Specialized analytics programs like Hootsuite Analytics can provide more in-depth information and reports that include metrics such as team performance and social ROI.

List 145

List Social Media HootSuite URL 145

Writtent Blog

AUGUST 3, 2016

2 Use Influencer Marketing. #3 Use Influencer Marketing. David Leonhardt is President of The Happy Guy Marketing. Look for low-hanging technical fruit on your site like indexation, canonical, crawling and mobile issues, design a proper internal linking structure, and make sure your information architecture makes sense.

SEO 0

SEO Google Sites Engineering 0

Twist Image

JUNE 19, 2015

I had three thoughts immediately enter my mind: Google AdWords. How can TV advertising be more efficient than Google AdWords in terms of hard core conversion to sales? The outcome is that TV advertising outperforms digital and offline channels at metrics like sales. google adwords. mobile device. bethany mota.

Adwords 40

Adwords Advertising Mobile YouTube 40

Kikolani

AUGUST 11, 2010

There have been several plugins built for WordPress, and designs by email marketing services available to manually install a popup form to greet visitors to your website asking them to subscribe to a newsletter or mailing list. No all of those metrics have stayed strong. Popups Sweeping the Blogging World. How do you respond?

Newsletter 167

Newsletter List WordPress Sites 167

Waxing UnLyrical

APRIL 19, 2018

This list is of free digital marketing tools for non-profits is a great place to start. Solutions: These free digital marketing tools are like an in-house design team. Free Digital Marketing Tools for Content Marketing Support. Luckily, in many cases, these resources do exist. You just need to know where to find them.

Tools 191

Tools Marketing Discount Hubspot 191

Socialmedia.biz

JUNE 20, 2016

But even that is way too much for businesses and marketers to get their arms around. Mainly because responsive sites are compatible with Desktops, mobiles & tabs. You can check if your website is mobile-friendly or not with the help of this Google’s tool. Use Google Adwords & PPC Ad Campaigns. Use Facebook Ads.

SEO 67

SEO Sites URL WordPress 67

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Find him at jeffmolander.com In this economy need is the new want.

Social Media 119

Social Media Strategy Mobile Consultant 119