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10 Tips For Optimal AdWords Campaign Settings

Small Business Mavericks

” He has written A Guide to Optimal Campaign Settings for AdWords in 2014 for Savvy Advertisers over on Search Engine Journal to explain the way he approaches this foundational topic. Always include the search partner network when starting a new AdWords campaign. Use specific areas within the area you want to target.

Adwords 121
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What is Google AdWords Quality Score?

Marketing to Serve

So you’ve started using Google AdWords and you’ve found a great number of metrics which you can report on. Quality Score is a very important metric, that can have a real influence on the success of your campaigns. So even for the more seasoned AdWords marketer, a thorough knowledge of quality score is vital for online success.

Adwords 84
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Connect Your AdWords Account To Google Plus

Small Business Mavericks

One way that Google+ users can benefit from the service on a sister property is by connecting their Google+ account with their Google AdWords account. But here’s the catch: You have to turn this feature on in Google AdWords account. And it looks like that is happening slowly but surely.

Adwords 156
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11 Marketing Dashboards That Make You Think

Oktopost

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. So it’s no surprise that more than two-thirds of marketers cite measuring metrics as their top priority. Measuring your metrics helps connect the dots between the information you have and understanding what that data means.

B2B 62
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Experimenting in Marketing: What I’ve Learned Running 25 A/B Tests on Ads for Buffer

Buffer Social

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work. To date, I’ve run 25 experiments in our Adwords account.

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8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. It’s good to set up filters to prevent spammers from visiting your website (subsequently throwing off your marketing data). The filter verification feature of GA can help marketers test various filters before applying them. By Varun Sharma. Tag Manager.

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The Social Media Monitoring Metric We Need, But Can’t Get

Webbiquity SMM

But there’s one critical metric that remains elusive to measure. Put another way, it’s the opposite of search engine marketing (smart companies use both). Good social media marketing creates positive karma. It’s not a term likely thrown around in strategy or budget meetings, but it is real. And real important.

Metrics 176