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Mobile Is Here – Are You Ready for Mobile Marketing?

yMarketingMatters

OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. An impressive 75% of mobile Internet users make purchases on mobile devices.

Mobile 231
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Mobile Is Here – Are You Ready for Mobile Marketing?

yMarketingMatters

OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. An impressive 75% of mobile Internet users make purchases on mobile devices.

Mobile 100
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Creating a Google AdWords Remarketing Campaign – step by step

Marketing to Serve

“Remarketing” is a common phrase associated with Google AdWords and other PPC advertising providers. Why create an AdWords remarketing campaign? 46% of Search Engine Marketing (SEM) professionals believe retargeting is the most underutilized online marketing strategy ( Your Escape from 9 to 5 ). Custom combination.

Adwords 77
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Top Marketing Trends for 2013

yMarketingMatters

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Has Arrived. This follows the point above: Mobile Internet usage is rising exponentially, and it is here to stay.

Trends 277
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Everything is being driven by mobile. We also recommended Google AdWords. People are not limited to desktop computers. In Summary.

Marketing 199
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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next. No problem, right? The top-ranked listing in the SERPs get 55% of the clicks.

SEO 239
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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279