Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I’m B-to-B.

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Company Instagram B2B Survey 120

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AUGUST 4, 2011

Look no further than the Fast Company article from yesterday titled, Can Ad-Littered Twitter Keep Its Cool? : "In 2010, Twitter pulled in just $45 million in ad revenue, according to eMarketer. When Google first introduced AdWords , the concept made a lot of sense: if no one clicked on the ad, the advertiser didn't have to pay.

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Advertising Adwords Twitter Google 103

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MAY 7, 2013

Prior to jumping into the two new(ish) developments that are worthy of your attention, it is still somewhat fascinating to note how few brands leverage YouTube to better understand their consumers. YouTube remains the second largest search engine (after their parent company, Google ). Search is another fascinating domain.

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YouTube Adwords Apple Engineering 110

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MARCH 20, 2014

For most brands, when they think of Instagram, three ideas probably enter their noggins: 1. The fact that the company got bought by Facebook in back in April 2012 for about one billion dollars (it still stings for most). What if there was a way - a real way - for brands to make money (serious money) on Instagram? google adwords.

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Instagram Brands iPhone Adwords 97

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FEBRUARY 19, 2013

It does mean that marketers, brands and media agencies are going to have to scramble to develop newer and more interesting ways to deliver a brand's information to a consumer. To think that all of these newer and connected devices and technologies will do so as seamlessly is to have more hope for brands than I do.

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Adwords Apple iPhone Loyalty 104

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DECEMBER 27, 2016

When those models began to fail, we switched the name of 'banner advertising' to 'display advertising,' as if that turn of the phrase would make brands (and consumers) forget the big promise of online advertising: that consumers will take action and click on your highly relevant and targeted ads. We did it to ourselves, really.

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Advertising Adwords Affiliate marketing Publishing 68

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FEBRUARY 13, 2013

" Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?" help[s] brands create and distribute engaging content by making the ads linkable, sharable and discoverable."

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SEPTEMBER 21, 2013

Google is starting a new company to monetize life extension and disrupt the death space - Quartz. When you have conversations with brands about Google, it''s hard for them to see beyond AdWords and Android. Now, this company called Calico. Tags: adam weinstein. (I think I''m at the young end of Gen X). bitcurrent.

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JULY 18, 2012

As a brand, do you find it hard to put your message in front of the right audience? If your brand can post your commercial to YouTube and generate tens of millions of views (which is common for ads that are remarkable) for free, what does that say when you have to do a media buy with a guarantee that you will generate fewer impressions?

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Adsense Yahoo Social Graph Adwords 105

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AUGUST 30, 2012

Do you know which brands struggle with monetization? It's not a trick question and the answer is pretty obvious: any brand that was created without thinking about how or why people would either pay for it or truly engage with an advertising supported model. branded content. media company. Tags: advertising.

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APRIL 2, 2013

For years, marketing companies have existed that solve a very tactical and analytics-based problem: how does one create the best ad for Google 's AdWords platforms? The brand behind these ads care little about the creative direction and much more about how it is reacting in the live bidding environment. Google is not alone.

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Marketing Adwords Advertising Publishing 109

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. Its time next year to embrace it!

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Marketing Adwords Mobile Social Graph 217

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JULY 22, 2012

He explains that his entrepreneurial history has ranged from importing coffee from Jamaica, search engine optimization in its early days, Google Adwords and Adsense arbitrage, to building a small publishing company while volunteering in Africa. google adwords. Tags: advertising podcast. artists for amnesty. business book.

Startup 81

Startup Adsense Adwords Publishing 81

Razor Social

JULY 13, 2017

However, unless the URLs you share are tagged, your standard GA reports won’t tell you which specific social media links drove the traffic to your website. UTMs are tags that you add to the end of a URL and they are used to track custom campaigns in GA. This way you can see in GA which ads are driving traffic to your landing page.

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Social Media URL How To Analytics 111

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APRIL 4, 2011

Merge or close legacy media companies that can't adapt. We have to look for new revenue models that not only support the publishers but that add real value (and assets) to the brand advertisers. google adwords. Tags: advertising. There isn't enough advertising to go around. Period," says Sorrell in the Newsweek.

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JUNE 1, 2012

It seems like Judy Shapiro (Chief Brand Strategist at CloudLinux and blogger at Trench Wars ) was busy asking herself some very similar questions at the TechCrunch Disrupt conference in New York this past week. The brands. Can you imagine a brand developing an advertising platform like Google AdWords ?

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Radian6 Startup Marketing Adwords 100

Buffer Social

SEPTEMBER 10, 2018

. ‘Most of our biggest deals and business development relationships have come through Instagram’ There was a time, when Kettlebell Kings first started out, that Google AdWords campaigns and a compelling free shipping offer — “the first of its kind in the kettlebell space,” Jay said — were its main marketing tactics.

Instagram 108

Instagram Strategy Feed Feedly 108

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. Its time next year to embrace it! Mark it down people ;-).

Marketing 157

Marketing Adwords Mobile Social Graph 157

Small Business Mavericks

APRIL 6, 2011

If you ask Forbes Media and Reputation Institute, Amazon is the most reputable company in the world today. Amazon’s reputation is not based on its brand or its products, which makes me wonder if Google would have ranked higher had product been a criteria. Did you think it was Google? Sorry, but the search engine ranked ninth.

Small Business 93

Small Business Reputation Case Study Press Release 93

Saying It Social

JUNE 3, 2010

Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms.

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Social Media NoFollow Marketing Social Bookmarking 159

Buffer Social

FEBRUARY 3, 2019

. ‘Most of our biggest deals and business development relationships have come through Instagram’ There was a time, when Kettlebell Kings first started out, that Google AdWords campaigns and a compelling free shipping offer — “the first of its kind in the kettlebell space,” Jay said — were its main marketing tactics.

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Instagram Strategy How To Feed 100

Saying It Social

AUGUST 26, 2010

. “According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence. And 85 percent believe a company should not only be present, but also interact with its customers via social media.&# if yes, please explain.

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APRIL 19, 2013

I''d like it to result in more sales, a better quality of customer, more brand loyalty and - if at all possible - I''d like it to cure cancer. Brands could run a small campaign or do something around the holiday season. What excited them, how do they connect with brands and why do they connect with brands?

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Social Media Adwords Small Business Loyalty 111

Kikolani

MAY 26, 2016

You’ll be lucky to achieve an ROI of 200% on Google Adwords. Everyone knows the AdWords conversion rate has remained around 2-5% since forever. Big brands don’t seem to like SMS as a marketing media. In his Forbes column, Steve Olenski quotes James Citron, the CEO of a video text messaging company as follows.

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SMS Marketing ROI API 87

Saying It Social

JULY 30, 2010

. “According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence. And 85 percent believe a company should not only be present, but also interact with its customers via social media.&# if yes, please explain.

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Feed Reader scribd How To Facebook 128

Saying It Social

MARCH 11, 2010

“According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence. And 85 percent believe a company should not only be present, but also interact with its customers via social media.&# if yes, please explain.

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SEO Tools StumbleUpon Engineering 128

Saying It Social

FEBRUARY 4, 2010

“According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence. And 85 percent believe a company should not only be present, but also interact with its customers via social media.&# if yes, please explain.

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List Social Media Tips TweetBeep 149

Saying It Social

JULY 22, 2010

Recently I've been working with several companies to create such programs using mobile/local check-in apps Foursquare and Gowalla. “According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence. if yes, please explain.

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Loyalty Foursquare Social Media Retail 124

Saying It Social

APRIL 23, 2010

post: Why Social Media For Small Business Is Important « Saying It … Posted in Social Media Networking Tags: business, business-achieve, exposure, llc, [.] “According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence. Thanks again!

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Small Business Social Media StumbleUpon Digg 119

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. ” The people that are fans of your company on Facebook?

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ROI Social Media Social CRM Survey 138

Saying It Social

JULY 22, 2010

. “According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence. And 85 percent believe a company should not only be present, but also interact with its customers via social media.&# if yes, please explain.

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ROI Social Media StumbleUpon Digg 128

Saying It Social

MARCH 29, 2010

original here: Saying It Social is Now Accepting Client Sign-Ups for April … Posted in Social Media Networking Tags: limit-the-number, marketing, media, networking, [.] “According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence.

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Small Business Mavericks

FEBRUARY 27, 2011

Right now, there are just a few companies using it successfully. QR Codes are brand new so they’re not that sophisticated yet, but I can foresee a time when you will use QR Codes for special promotions – in addition to your primary QR Code for general marketing purposes. What can you do with a QR code?

Small Business 117

Small Business Case Study Press Release Mobile 117

Razor Social

NOVEMBER 29, 0002

For some companies traffic is enough. Brand, Keywords and Hashtag monitoring – Get email alerts based on criteria you set. You can then name this ‘collection’ and assign any tags that further describe what the report is about. Pricing starts at $199 for 15 tracked companies and up to 90 social profiles.

Analytics 89

Analytics Social Media How To Analysis 89

Saying It Social

AUGUST 13, 2010

. “According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence. And 85 percent believe a company should not only be present, but also interact with its customers via social media.&# if yes, please explain.

ROI 128

ROI Social Media StumbleUpon Digg 128

Saying It Social

APRIL 8, 2010

. “According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence. And 85 percent believe a company should not only be present, but also interact with its customers via social media.&# if yes, please explain.

Social Networking 136

Social Networking Sites How To StumbleUpon 136

Saying It Social

MARCH 18, 2010

. “According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence. And 85 percent believe a company should not only be present, but also interact with its customers via social media.&# if yes, please explain.

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Social Networking How To StumbleUpon Digg 186