Ultimate Guide to Social Media Marketing
OCTOBER 17, 2016
Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. Quick Stats 1.65
Why Social Media Is So Important for Your Business in 2014
FEBRUARY 10, 2014
Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. 89% of marketers stated that increased exposure was the number one benefit of social media marketing.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Social Media Facts and Stats. Adam T.
Time-Saving Tools and Apps for Social Media Management
JANUARY 6, 2015
Social media helps you boost traffic to your website (and your physical office!), Appropriate, effective management is the key to ensuring you get the returns for your social media marketing investments. The management of social media initiatives will help you align your people, time, budget and expenses together with your goals for successful completion of campaigns.
BrainDump: 101+ Things You MUST Know About Social Media For Business
FEBRUARY 3, 2013
I’ve been meaning to do this braindump for a while now. I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. paid media plan.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. 500 companies. Oh yeah.
The Social Media Monitoring Metric We Need, But Can’t Get
APRIL 11, 2011
Social media monitoring tools continue to proliferate in number and advance in functionality. The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. Good social media marketing creates positive karma.
Pop Goes The Social Media Bubble
AUGUST 16, 2012
Is there a social media bubble? Just take a look at the news item published today, Pop went the social media bubble. These were all real companies, they insisted, with soaring revenue and healthy profits. Of course, even bloodied, none of these companies is going out of business. Social media is hardly dead. What's dead is the world's wild infatuation with all things social. Social media is a phrase that seems like a catch-all. Everything is social. Don't blame social media. Companies need time.
The Failure Of Social Media
APRIL 19, 2013
Social Media doesn''t work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses , published on April 17th, 2013. From the news item: "About 61% of small businesses don''t see any return on investment on their social-media activities, according to a survey released Tuesday from Manta , a social network for small businesses. Yet, almost 50% say they''ve increased their time spent on social media, and only 7% have decreased their time.
37 Free Marketing and Social Media Classes to Elevate Your Skills Today
NOVEMBER 30, 2016
When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. Free Online Courses to Learn and Improve Your Social Media Marketing Skills. 1. What Is Social? — 2.
Measuring Social Media ROI | Small Business Mavericks
Small Business Mavericks
APRIL 16, 2011
» Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand. I highly recommend you read this article. Rather than write a synopsis of the article or reveal the 10 measures, I’m simply going to highlight three of them, which I consider to be uncommon uses of social media.
16 Social Media Podcasts to Take Your Marketing Skills to the Next Level Today
SEPTEMBER 28, 2016
In our case, that means social media podcasts ! Here’s a list of 16 top marketing podcasts, covering 3 areas of social media marketing , with some top episodes from each podcast to check out! — 10 of the Very Best Social Media Marketing Podcasts. 1. The Science of Social Media by Buffer. Social Pros by Jay Baer. and 2. Grossman.
Not Tracking Social Media ROI is Your Fault
Convince & Convert
JULY 29, 2012
Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare). Is social media ROI attainable?
Facebook Ads or Google AdWords: Which One’s for You?
JULY 25, 2012
Chief among the search advertising platforms is Google AdWords (Note that Google still dominates the search game with nearly two-thirds market share). On the other hand, social networks, such as Facebook, have added another dimension to display network advertising. Facebook is considered to be the social network, with nearly a billion accounts worldwide. Not many I would say.
The Giant Robot Guide to Combining Marketing Tactics
OCTOBER 9, 2012
Research keyphrases using the Google Adwords Keyword Tool. Social Media. Post on the major social networks, Facebook, LinkedIn, and Google+. Measure sharing to optimize your social media activity. Andy is a web strategist and co-founder of Orbit Media , a web design company in Chicago. Today’s guest post is by Andy Crestodina. loved it.
How To Dominate Search With Social Media And PR
NOVEMBER 2, 2010
Companies big and small are embracing social media and quickly diving head-first into the (deep, unfathomable) ocean of search engine optimization. Unfortunately in their haste to become digitally optimized these companies often neglect to create a cohesive strategy and fail to integrate optimally for maximum synergy. Early adopters of integrated social media and search strategies are seeing improved results in both areas, results that are greater than the sum! Here are some tips on creating synergy.
What Traits Define a Social Media Marketer?
Techipedia: Tamar Weinberg
JULY 8, 2008
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer? That said, such a broad determination means you can be a social media marketer and not know it.
When You Need a Social Media Manager
FEBRUARY 27, 2012
When you need a social media manager, think of me? As I elaborate on LinkedIn : I am looking for a full-time job as a social media manager. With over a decade of professional experience in technology, journalism, and government, I have worked extensively in social media circles since 2004. Not bad for a site that’s never used Google AdWords or PPC campaigns. This is why I am looking for a full-time job as a social media manager. Please continue reading When You Need a Social Media Manager and leave a comment if inspired.
Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field
AUGUST 27, 2014
As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. focused on SEO, PPC and social media when we started out. We quickly found social media to be a poor source of traffic for local businesses. respectfully disagree.
Why Growing a ‘Teaching Company’ Improves Your Bottom Line
Convince & Convert
JANUARY 14, 2016
The educational system includes required reading on everything from marketing psychology to content to social, one-on-one discussion sessions, and weekly team member-led group discussions on various current events. “I was working at an agency, and I was in charge of a pretty massive Google AdWords campaign. The Art of Learning. How to invest in on-trend learning sources.
Get Social Media Right: Five Things you Just Can’t Miss
DECEMBER 10, 2014
There’s no doubt social media is important for businesses to engage with potential and existing customers. Since it’s the de facto “I’ll let the world know what I think about this product or brand” medium, it’s also a unique channel where companies and businesses now face intense scrutiny. Social media is best used for engagement. Social media is “social”.
Google: The search party is not over
AUGUST 20, 2010
Once Microsoft grew into a mature company, its stock has been fairly flat for the last decade after experiencing outstanding growth in the 1990's and many feel that Google's stock will fall into this trap. The fact that 90% of their revenue is still based on the AdWords and AdSense business model and the web is becoming increasingly social, which Google has not been a player in.
Social Pros 6 – Instagram Lessons from a Giant B2B Company
Convince & Convert
MARCH 8, 2012
This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Read Social Pros Transcript For Your Reading Enjoyment. What is this week’s social media stat of the week, Eric?
The Three “Ss” of a Successful Live Event
SEPTEMBER 10, 2015
You may have noticed that it’s more challenging to get engagement on your company’s Facebook page of late. The same is true of Twitter, Instagram, Pinterest, and just about every other social media channel you know. The Live Event: The “New” Social Media Platform. One of the reasons adoption rates are so quick in social media is the perceived low-barrier to entry.
Social Media Monitoring Tools Comparison Guide
OCTOBER 27, 2010
blogs, forums, social networks) and responding to relevant posts is an effective strategy for organizations looking to: understand brand perception from internal and external audiences, connect with buyer personas , increase visibility online, establish thought leadership , provide value to their online communities and become familiar with how target audiences interact online. What Next?
What’s the Secret to Monetizing Social Media?
JANUARY 19, 2012
Have you been able to make money from social media? Just like Darren Rowse of Problogger, there are people and companies out there who are turning a profit with social media. love what Gary Vaynerchuk says in this interview when asked, “How do you monetize social media?” His answer: the same way you monetize any other media. Vaynerchuk says that from newspapers to magazines, to blogs and commercials, advertising has been the backbone of social media monetization. Social media is all about conversation.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
It needs to be part of a larger, coordinated strategy encompassing owned, earned and paid media: web presence optimization (WPO). How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility? How can paid, owned, and earned media be harmonized to achieve business goals? Reasons Social Media Is Critical To Your SEO by Convince with Convert.
The Cost of Marketing on Facebook [Infographic]
DECEMBER 3, 2011
The Facebook Advertising team has done a great job of working with company engineers to build a self-service, easy-to-use product that makes Google AdWords look quaint by comparison. Flowtown created this infographic to show data the company collected about who is marketing on Facebook. Advertising Facebook Marketing Social Media Social Media Marketing
Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online
Techipedia: Tamar Weinberg
JANUARY 17, 2012
Bad customer service will get you banned from major advertising networks, skewered in organic results, and ridiculed on social networks. once worked for a company that had been kicked off eBay and Amazon for bad customer service (not my fault, honest!). Google AdWords advertisers are increasingly being held accountable for the quality of their customer service. With almost 7.5
Is Social Media Inherently Viral?
Small Business Mavericks
APRIL 4, 2011
The ONLY Way To Manage Your Twitter Account » Is Social Media Inherently Viral? Social media offers Internet marketers a powerful way to get our message across, but it is work. Responses to “Is Social Media Inherently Viral? PRO Start says: April 4, 2011 at 9:43 pm Is Social Media Inherently Viral? About Us What’s a Maverick?
What Bubba Gump Shrimp Can Teach You About Social Media
Convince & Convert
FEBRUARY 23, 2012
This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Fernandez , the head of social media for Landry’s Restaurants. Read Huge thanks to Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We are back on Social Pros.
Your Blog Stinks! You Should Quit!
JANUARY 1, 2012
If your blog is for your company or organization, maybe it’s time to find a way to connect with your customers. The goal of a good blog should be return visitors, these are the folks that are going to share your stories with their social networks. Are you building your social network? Face it, you’re not going to get rich on Google AdWords. Remove the ads.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
Many loyal readers have checked in on the newsletter throughout 2011 to get both evergreen content , the content that typically embraces these monthly updates, in addition to something completely new, monthly digital trends – the stuff you use for presentations and proposals, for arguing that social media and online marketing does have a firm place in today’s landscape. The
A Comprehensive List of Social Media Tips, Guides, Plugins.
Saying It Social
FEBRUARY 4, 2010
Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials A Comprehensive List of Social Media Tips, Guides, Plugins, Platforms, Analytics Tools, Apps and other great Social Media Resources Below you’ll find a comprehensive list of Social Media Tips, Guides, Plugins, Platforms, Analytics Tools, Apps and other great Social Media resources. link] 1 day ago When you have anchor text and/or links to social sites etc on your blog/website PLEASE make them open in a new. tweets?
The Future of Media Is Beyond The Screen
FEBRUARY 19, 2013
You can look at all of the innovations that digital brought - from the Internet to social media and beyond - and while many media pundits are excited about the opportunities that could happen in places like native advertising or content marketing, the form, function and factor of advertising still does the exact same thing hat it has always done. None of these are truly media platforms. They are the digitization of other industries (beyond media) and in this digitalization, these things will be connected and will have screens with them (though some may not).
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs.
New Tool Helps SEO, SEM Consultants Pinpoint Local Clients
APRIL 26, 2011
SEMRush Geo displays Google AdWords advertisers on a Google Maps background, enabling users to identify the businesses within any geographic area who are running AdWords campaigns. The free link displays only partial data; a Pro subscription to SEMRush (at $50 per month) is required to view all of the AdWords data, plus organic keywords, history and export capabilities.
22 Simple Tips to Grow Your Email List Organically
JUNE 22, 2012
While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Create a Sign-Up Form on Your Facebook Page: It’s super easy and there are a few companies that you can use to do this: Woobox , Lujure , ShortStack , WildFire. Include ALL social sharing buttons. 9. How much more? Email? Yasmin.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
It’s the fastest-growing social network ever. It’s a pain in the arse because it’s yet another social network to join. It’s Google’s latest attempt at social media, and they finally got it right. So what do organizations need to know about Google’s latest foray into social media? It will fundamentally change SEO.
The Future Of Marketing: You Connected To Your Toaster
JANUARY 8, 2013
What can media do? I was driving on the highway and spotted a billboard. Even the media channels that you love: Twitter , Facebook , YouTube and here, at The Huffington Post , there are many fine marketers behind the scenes doing everything they can to figure out how to make you the product. Tom Webster is a senior executive at Edison Research , and recently he had one of the more salient thoughts about media, marketing and communications. It's a paradox of epic proportions for media companies. The Internet of things for media. The AdWords of life.