Ultimate Guide to Measuring Social Media ROI
FEBRUARY 6, 2017
Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. And judging by the numbers, a lot of businesses are struggling to grasp the financial impact social media marketing is having for them.
Why Social Media Is So Important for Your Business in 2014
FEBRUARY 10, 2014
Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. 89% of marketers stated that increased exposure was the number one benefit of social media marketing.
8 Google Analytics Tricks For Marketers
The Realtime Report
FEBRUARY 4, 2017
Google Analytics can help you boost your social media engagements, increase your conversion rates, and ultimately achieve business goals. In addition to this, GA also provides an alternative conversion tracking method called Smart Goals, which are designed specifically to help AdWords marketers who may not have adequate conversions to use the AdWords optimization tools.
10 Bold Social Media Predictions for 2017
DECEMBER 15, 2016
Social media played a huge role in the year, and its presence in our daily lives is only growing as time passes. The way we consume information, communicate with one another, and even the US Presidency was heavily influenced by social media in 2016. Here are my 10 predictions for the social world in 2017. Product and Service Reviews Will Move Towards Social.
Ultimate Guide to Social Media Marketing
OCTOBER 17, 2016
Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. Quick Stats 1.65
21 Social Media Marketing Tips You Can’t Live Without
JULY 13, 2016
Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. But there are steps you can follow to improve your chances of success, which will help you take advantage of everything social media has to offer.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s 25 Social Media Facts and Statistics.
How 16 Companies are Dominating the World’s Google Search Results
JUNE 6, 2016
Instead, that seemingly endless variety is actually controlled by just a handful of companies. More specifically I’ll reveal how just 16 core companies are dominating the most popular industries online and how that situation is going to get a whole lot worse. Around two weeks ago I came across a post on Reddit about Hearst Media. Social Media
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. 500 companies. Oh yeah.
The Social Media Monitoring Metric We Need, But Can’t Get
APRIL 11, 2011
Social media monitoring tools continue to proliferate in number and advance in functionality. The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. Good social media marketing creates positive karma.
Pop Goes The Social Media Bubble
AUGUST 16, 2012
Is there a social media bubble? Just take a look at the news item published today, Pop went the social media bubble. These were all real companies, they insisted, with soaring revenue and healthy profits. Of course, even bloodied, none of these companies is going out of business. Social media is hardly dead. What's dead is the world's wild infatuation with all things social. Social media is a phrase that seems like a catch-all. Everything is social. Don't blame social media. Companies need time.
The Failure Of Social Media
APRIL 19, 2013
Social Media doesn''t work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses , published on April 17th, 2013. From the news item: "About 61% of small businesses don''t see any return on investment on their social-media activities, according to a survey released Tuesday from Manta , a social network for small businesses. Yet, almost 50% say they''ve increased their time spent on social media, and only 7% have decreased their time.
37 Free Marketing and Social Media Classes to Elevate Your Skills Today
NOVEMBER 30, 2016
When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I’ve had the chance to test out and research a huge amount of resources, and I’m excited to share with you 37 free marketing and social media classes that you can enroll in to upgrade your skills across the board. .
Measuring Social Media ROI | Small Business Mavericks
Small Business Mavericks
APRIL 16, 2011
» Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand. Rather than write a synopsis of the article or reveal the 10 measures, I’m simply going to highlight three of them, which I consider to be uncommon uses of social media. About Us What’s a Maverick?
Not Tracking Social Media ROI is Your Fault
Convince & Convert
JULY 29, 2012
Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare). Is social media ROI attainable?
Facebook Ads or Google AdWords: Which One’s for You?
JULY 25, 2012
Chief among the search advertising platforms is Google AdWords (Note that Google still dominates the search game with nearly two-thirds market share). On the other hand, social networks, such as Facebook, have added another dimension to display network advertising. Facebook is considered to be the social network, with nearly a billion accounts worldwide. Not many I would say.
16 Social Media Podcasts to Take Your Marketing Skills to the Next Level Today
SEPTEMBER 28, 2016
In our case, that means social media podcasts ! Here’s a list of 16 top marketing podcasts, covering 3 areas of social media marketing , with some top episodes from each podcast to check out! Click to jump to any section: 10 of the very best Social Media Marketing podcasts. 3 Paid Social Media Marketing podcasts. Social Pros by Jay Baer.
The Giant Robot Guide to Combining Marketing Tactics
OCTOBER 9, 2012
Research keyphrases using the Google Adwords Keyword Tool. Social Media. Post on the major social networks, Facebook, LinkedIn, and Google+. Measure sharing to optimize your social media activity. Andy is a web strategist and co-founder of Orbit Media , a web design company in Chicago. Today’s guest post is by Andy Crestodina.
How To Dominate Search With Social Media And PR
NOVEMBER 2, 2010
Companies big and small are embracing social media and quickly diving head-first into the (deep, unfathomable) ocean of search engine optimization. Unfortunately in their haste to become digitally optimized these companies often neglect to create a cohesive strategy and fail to integrate optimally for maximum synergy. Early adopters of integrated social media and search strategies are seeing improved results in both areas, results that are greater than the sum! Here are some tips on creating synergy.
What Traits Define a Social Media Marketer?
Techipedia: Tamar Weinberg
JULY 8, 2008
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer? That said, such a broad determination means you can be a social media marketer and not know it.
When You Need a Social Media Manager
FEBRUARY 27, 2012
When you need a social media manager, think of me? As I elaborate on LinkedIn : I am looking for a full-time job as a social media manager. With over a decade of professional experience in technology, journalism, and government, I have worked extensively in social media circles since 2004. Over subsequent years, I worked as an online community manager, led workshops in multiple cities helping business and government managers understand the benefits of the web, and advised nonprofit organizations with case studies on implementing social media marketing.
Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field
AUGUST 27, 2014
As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. I focused on SEO, PPC and social media when we started out. We quickly found social media to be a poor source of traffic for local businesses. I respectfully disagree.
There Is No Salvation for the ‘Facebook Expert’
JANUARY 26, 2017
This kills the single-channel marketer and a raft of Facebook-only companies at the same time. Back to the consultants and software companies, which had raised funding from venture-capital firms which themselves hadn’t used Facebook. The fool’s gold of social was inflated fan campaigns, the bubble of app installs and general nonsense passed off to unsuspecting brands.
Why Growing a ‘Teaching Company’ Improves Your Bottom Line
Convince & Convert
JANUARY 14, 2016
The educational system includes required reading on everything from marketing psychology to content to social, one-on-one discussion sessions, and weekly team member-led group discussions on various current events. “I was working at an agency, and I was in charge of a pretty massive Google AdWords campaign. The Art of Learning. How to invest in on-trend learning sources.
Google: The search party is not over
AUGUST 20, 2010
Once Microsoft grew into a mature company, its stock has been fairly flat for the last decade after experiencing outstanding growth in the 1990's and many feel that Google's stock will fall into this trap. The fact that 90% of their revenue is still based on the AdWords and AdSense business model and the web is becoming increasingly social, which Google has not been a player in.
Get Social Media Right: Five Things you Just Can’t Miss
DECEMBER 10, 2014
There’s no doubt social media is important for businesses to engage with potential and existing customers. Since it’s the de facto “I’ll let the world know what I think about this product or brand” medium, it’s also a unique channel where companies and businesses now face intense scrutiny. Social media is best used for engagement. Social media is “social”.
Social Pros 6 – Instagram Lessons from a Giant B2B Company
Convince & Convert
MARCH 8, 2012
This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Social Pros Transcript For Your Reading Enjoyment. I can’t do social media.” It can be social.
Social Media Monitoring Tools Comparison Guide
OCTOBER 27, 2010
blogs, forums, social networks) and responding to relevant posts is an effective strategy for organizations looking to: understand brand perception from internal and external audiences, connect with buyer personas , increase visibility online, establish thought leadership , provide value to their online communities and become familiar with how target audiences interact online. What Next?
The Three “Ss” of a Successful Live Event
SEPTEMBER 10, 2015
You may have noticed that it’s more challenging to get engagement on your company’s Facebook page of late. The same is true of Twitter, Instagram, Pinterest, and just about every other social media channel you know. The Live Event: The “New” Social Media Platform. One of the reasons adoption rates are so quick in social media is the perceived low-barrier to entry.
What’s the Secret to Monetizing Social Media?
JANUARY 19, 2012
Have you been able to make money from social media? Just like Darren Rowse of Problogger, there are people and companies out there who are turning a profit with social media. I love what Gary Vaynerchuk says in this interview when asked, “How do you monetize social media?” His answer: the same way you monetize any other media. Vaynerchuk says that from newspapers to magazines, to blogs and commercials, advertising has been the backbone of social media monetization. Social media is all about conversation.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
It needs to be part of a larger, coordinated strategy encompassing owned, earned and paid media: web presence optimization (WPO). How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility? How can paid, owned, and earned media be harmonized to achieve business goals? The PR Strategies SEOs Haven’t Learned by Siege Media.
The Cost of Marketing on Facebook [Infographic]
DECEMBER 3, 2011
The Facebook Advertising team has done a great job of working with company engineers to build a self-service, easy-to-use product that makes Google AdWords look quaint by comparison. Flowtown created this infographic to show data the company collected about who is marketing on Facebook. Advertising Facebook Marketing Social Media Social Media Marketing
Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online
Techipedia: Tamar Weinberg
JANUARY 17, 2012
Bad customer service will get you banned from major advertising networks, skewered in organic results, and ridiculed on social networks. I once worked for a company that had been kicked off eBay and Amazon for bad customer service (not my fault, honest!). Google AdWords advertisers are increasingly being held accountable for the quality of their customer service. With almost 7.5
Is Social Media Inherently Viral?
Small Business Mavericks
APRIL 4, 2011
The ONLY Way To Manage Your Twitter Account » Is Social Media Inherently Viral? Social media offers Internet marketers a powerful way to get our message across, but it is work. 3 Responses to “Is Social Media Inherently Viral? PRO Start says: April 4, 2011 at 9:43 pm Is Social Media Inherently Viral? About Us What’s a Maverick?
What Bubba Gump Shrimp Can Teach You About Social Media
Convince & Convert
FEBRUARY 23, 2012
This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Fernandez , the head of social media for Landry’s Restaurants. Huge thanks to Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We are back on Social Pros. Ready?
Your Blog Stinks! You Should Quit!
JANUARY 1, 2012
If your blog is for your company or organization, maybe it’s time to find a way to connect with your customers. The goal of a good blog should be return visitors, these are the folks that are going to share your stories with their social networks. Are you building your social network? Face it, you’re not going to get rich on Google AdWords. Remove the ads.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
Many loyal readers have checked in on the newsletter throughout 2011 to get both evergreen content , the content that typically embraces these monthly updates, in addition to something completely new, monthly digital trends – the stuff you use for presentations and proposals, for arguing that social media and online marketing does have a firm place in today’s landscape.
45 Marketing Tools to Consider for 2017
DECEMBER 21, 2016
It can streamline a lot of key marketing functions, and it’s proving itself as a great revenue driver for companies large and small. Research shows that companies that use marketing automation to generate leads have a 53% higher conversion rate on average. You can connect up to 9 social networks and other online services (called ‘apps’) to your account. Social Warfare.
A Comprehensive List of Social Media Tips, Guides, Plugins.
Saying It Social
FEBRUARY 4, 2010
Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials A Comprehensive List of Social Media Tips, Guides, Plugins, Platforms, Analytics Tools, Apps and other great Social Media Resources Below you’ll find a comprehensive list of Social Media Tips, Guides, Plugins, Platforms, Analytics Tools, Apps and other great Social Media resources. And 85 percent believe a company should not only be present, but also interact with its customers via social media.
The Future of Media Is Beyond The Screen
FEBRUARY 19, 2013
You can look at all of the innovations that digital brought - from the Internet to social media and beyond - and while many media pundits are excited about the opportunities that could happen in places like native advertising or content marketing, the form, function and factor of advertising still does the exact same thing hat it has always done. None of these are truly media platforms. They are the digitization of other industries (beyond media) and in this digitalization, these things will be connected and will have screens with them (though some may not).