article thumbnail

A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

Hootsuite

Originally called Google Adwords, the search engine company rebranded the service as Google Ads in 2018. Marketers have three options for their bids: Cost-per-click (CPC). So you might see your CPC be much lower than a huge Fortune 500 company with a big ad budget just because your advertisement was of better quality.

Adwords 145
article thumbnail

How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Your post got super high engagement on Facebook but what dollar value did that bring to the company? Explain how each KPI will benefit the company and ask them to help you decide on the ones to focus on. Establish CPC to Prove Social ROI. You can see below that my latest campaign achieved a CPC of 44 cents on Facebook.

ROI 108
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Your post got super high engagement on Facebook but what dollar value did that bring to the company? Explain how each KPI will benefit the company and ask them to help you decide on the ones to focus on. Establish CPC to Prove Social ROI. You can see below that my latest campaign achieved a CPC of 44 cents on Facebook.

ROI 108
article thumbnail

Facebook Ads or Google AdWords: Which One’s for You?

ProBlogger

Chief among the search advertising platforms is Google AdWords (Note that Google still dominates the search game with nearly two-thirds market share). There are other platforms but for now, let’s see just how Facebook ads fare against the ads from Google AdWords. AdWords also offers display network ads.

Adwords 42
article thumbnail

The Complete Beginner’s Guide to Quora Ads

agora pulse

Every day, interesting questions such as “ Why do people quit their jobs at dream companies like Facebook or Google ” get answered. If you have experience with Facebook Ads Manager or Google AdWords, managing your ads on Quora will be a breeze. Or you can start conservatively from $1 CPC. Don’t worry. Excluded locations.

Adwords 133
article thumbnail

Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania

Bill Hartzer

This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company. This is a hands-on position requiring a strong understanding of implementing, overseeing and growing a large and complex paid search program for the company.

article thumbnail

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys!

B2B 279