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Are You A Business Or A Media Company?

Small Business Mavericks

A media company. But what does it mean to be a media company? Whatever it is, if you are a media company, then you’re a power to reckon with. One Response to “Are You A Business Or A Media Company?&# GrassRoots says: April 17, 2011 at 6:24 pm #dm2 Are You A Business Or A Media Company?

Company 142
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Top Five: Major Google Ad overhaul and more

Sherrilynne Starkie

Google shelves Adwords. It includes resources and guides which detail how to use Twitter’s various features, and case studies highlighting best practices in action. QueryClick’s “CMO Performance Report 2018” is a survey of 150 CMOs for large companies and the results could point to a larger trend. Follow List. Embed List.

Google 170
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Industry certification a must for social media career success

Sherrilynne Starkie

The resumes I see that have Google AdWords , Facebook Blueprint , Hootsuite Academy or similar accreditation are much more likely to make the first cut. As a recruiter, I look for certifications from those technology companies that drive the internet (think Google, Facebook, Twitter, LinkedIn, and Hootsuite).

Industry 170
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752,626 Facebook Ads Analyzed, an eCommerce Growth Case Study, New Social Media Tools, and More!

Buffer Social

This week, we’re covering a massive study that analyzed more than 750,000 Facebook ads, how one eCommerce brand generated thousands of emails and followers, our favorite new social media tools , and more. The top 5 actionable advertising takeaways from studying more than 750K Facebook ads. Let’s dive in!

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Panda vs eBay — Don’t Poke The Bear

Small Business Mavericks

In regard to AdWords — here are my thoughts on that portion of the article: If you are going to run an AdWords campaign but not manage it properly, you should not be surprised that it does not work. eBay created a major AdWords campaign that was by all accounts completely spammy. Moral: don’t be spammy.

Adwords 93
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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

Recent studies conclude that natural search results (SEO) have 75% search volume while pay-per-click (PPC) receives the remaining 25%. Because Google now places ads at the top of the search results pages, you can buy your way to the top of the page with an AdWords ad campaign. Which strategy is better?

SEO 239
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Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online

Techipedia: Tamar Weinberg

I once worked for a company that had been kicked off eBay and Amazon for bad customer service (not my fault, honest!). Google AdWords advertisers are increasingly being held accountable for the quality of their customer service. These days, one bad customer experience is all it takes to destroy your company’s good reputation.

Adwords 171