Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords News 195

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. 56% said an inability to tie social media to business outcomes.

ROI 40

ROI Social Media Analytics Cost 40

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. GDPR Seeps Into Social.

Social Media 132

Social Media UGC Adwords Influencer 132

Webbiquity SMM

APRIL 11, 2011

Social media monitoring tools continue to proliferate in number and advance in functionality. The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more.

Metrics 176

Metrics Social Media Adwords ROI 176

Webbiquity SMM

APRIL 11, 2011

Social media monitoring tools continue to proliferate in number and advance in functionality. The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more.

Metrics 167

Metrics Social Media Adwords ROI 167

Sprout Social

APRIL 19, 2017

ROI has always been one of the most debated topics in the marketing department. Social media ROI is no different. However, those questions don’t speak to the true value of social. Social ROI Isn’t Just Transactional. Social Impacts More Than Just Social. It’s very relevant.

Social Media 105

Social Media How To ROI Hashtag 105

Small Business Mavericks

APRIL 17, 2011

A media company. We’ve talked about social media so much that I think you know how I feel about that. We’ve talked about social media so much that I think you know how I feel about that. But what does it mean to be a media company? Even if you’re a local business.

Company 142

Company Wiki Case Study Press Release 142

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. this is the integraged digital media framework I use with my clients, no matter the challenge. How Canadians use Social Media.

Marketing 199

Marketing Syndication Adwords Social Media 199

Saying It Social

AUGUST 13, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Back by popular demand: The Basics of Social Media R.O.I. via The BrandBuilder Blog) Hope everyone who is currently running a social media marketing program or has someone doing it on their behalf watches this video!

ROI 128

ROI Social Media StumbleUpon Digg 128

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Oktopost

AUGUST 3, 2021

It also allows you to present and share the results of your campaigns with company stakeholders that won’t make them dizzy from looking at all that data. . Dashboards will generally include social media metrics , key traffic sources , email click-through rates, and even bounce rates. . Google Adwords campaign dashboards.

B2B 62

B2B Marketing Metrics Adwords 62

Webbiquity SMM

JUNE 7, 2018

It’s the preferred direct marketing tactic for low cost and high ROI. Social Media Marketing. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. B2B brands are looking to tap the increased social media penetration for generating more leads.

B2B 217

B2B Brands LinkedIn Influencer 217

Twist Image

APRIL 19, 2013

Social Media doesn''t work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses , published on April 17th, 2013. Yet, almost 50% say they''ve increased their time spent on social media, and only 7% have decreased their time.

Social Media 111

Social Media Adwords Small Business Loyalty 111

Saying It Social

FEBRUARY 17, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials What AK Knows About Social Media Marketing I am by no means a self-proclaimed social media marketing expert, however I have learned a great deal by doing and analyzing, and would like to take this opportunity to share a little bit with you.

Social Media 132

Social Media Marketing StumbleUpon Digg 132

Buffer Social

FEBRUARY 5, 2019

Next up, Remi Silva shares how his company, Blank Tag Co., After returning home for the trip, Remi and Alondra decided to build a sticker company of their own, and Black Tag Co. Remi’s first port of call was Google AdWords, but after a few trial runs with PLAs (product list ads) and search ads it wasn’t really working.

Instagram 107

Instagram Adwords Advertising Feed 107

Saying It Social

MAY 18, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials I Started A Social Media Marketing Program Two Months Ago, Where Are My Leads? It’s been my experience that when implemented correctly it can take up to 6 months or so for a quantifiable ROI to begin to surface.

Social Media 168

Social Media Marketing Small Business Cost 168

Buffer Social

FEBRUARY 5, 2019

Next up, Remi Silva shares how his company, Blank Tag Co., After returning home for the trip, Remi and Alondra decided to build a sticker company of their own, and Black Tag Co. Remi’s first port of call was Google AdWords, but after a few trial runs with PLAs (product list ads) and search ads it wasn’t really working.

Instagram 74

Instagram Adwords Advertising Feed 74

Viper Chill

AUGUST 27, 2014

As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. I focused on SEO, PPC and social media when we started out. SEO is just one of the many ways to generate traffic online.

SEO 79

SEO Company Hotels Marketing 79

Kikolani

MAY 26, 2016

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. An ROI of 500% and 680%…no kidding!

SMS 87

SMS Marketing ROI API 87

Hootsuite

AUGUST 2, 2022

With these in place, you’ll be able to measure your progress, successes, and return on investment (ROI). This is a compilation of your company’s strengths, weaknesses, opportunities, and threats. One popular method is to use the Google Adwords Keyword Planner to analyze your website. Measurable. Attainable. Time-bound.

Template 77

Template Templates Strategy HootSuite 77

Twist Image

MARCH 20, 2014

The fact that the company got bought by Facebook in back in April 2012 for about one billion dollars (it still stings for most). The opportunity to add more pictures to a social media experience (without knowing what the ROI might be). google adwords. online social photo sharing. social media.

Instagram 97

Instagram Brands iPhone Adwords 97

Bill Hartzer

MARCH 15, 2010

Most likely, if you have a website for your business, you probably have been pitched by a host of companies about the benefits of Search Engine Optimization. It’s about optimizing your website marketing plan so that your website delivers ROI. After all, hiring a great search engine optimization company can be expensive.

Engineering 130

Engineering Adwords Directory CPC 130

Socialmedia.biz

JUNE 17, 2018

If you need to boost your results in a limited amount of time, you can maximize your $100 ad spend by repurposing some of your existing and best-performing social media content. As these numbers continue to grow, savvy marketers are finding that video Facebook ads pay off with huge ROI. on Google AdWords.

Campaign 71

Campaign How To Facebook Adwords 71

ProBlogger

JANUARY 19, 2012

Have you been able to make money from social media? Just like Darren Rowse of Problogger, there are people and companies out there who are turning a profit with social media. Just like Darren Rowse of Problogger, there are people and companies out there who are turning a profit with social media.

Social Media 42

Social Media Hubspot Advertising Applications 42

Techipedia: Tamar Weinberg

MARCH 12, 2015

When we decided to start marketing our app, we tried Google AdWords, social ads, social media, and a bunch of other tactics to help market our app. At this particular stage of our company, my partner and I had both been working for a full year without salary so we watched every dollar spent.

Blogger 100

Blogger Influencer Campaign Fashion 100

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. Free Online Courses to Learn and Improve Your Social Media Marketing Skills.

Class 40

Class Skills Social Media Marketing 40

Small Business Mavericks

APRIL 16, 2011

» Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand.&# Improve SEO – A lot of people are using social media to improve their SEO , but I think a lot of them are getting it wrong.

Small Business 177

Small Business ROI Social Media Case Study 177

agora pulse

JANUARY 9, 2020

So, is your social media marketing budget ready to go? spent on AdWords but influencer marketing delivers an average earned media value (EMV) of $5.20 Micro-influencers are the most engaging group of influencers that also produce greater ROI. Paid social media ads. Social media stories.

Social Media 96

Social Media CPM ROI Marketing 96

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. The article has examples of how social media worked too. In it, he offers some thought-provoking insights into what must be understood before going into social media marketing.

Marketing 265

Marketing SEO Journal Engineering 265

Hootsuite

JULY 17, 2019

Every business—small, medium, or large—should have a social strategy , and every strategy should be backed by a social media budget. Plus, without an accurate social media marketing budget, it’s impossible to know the true ROI of your work. There’s no such thing as a one-size-fits all social media budget.

Social Media 111

Social Media HootSuite Social Media Management B2B 111

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

AUGUST 24, 2015

Statistics show that 71 percent of B2B companies use content for lead generation. Here’s what you can do to make your content effective at delivering ROI. If you want to be specific, you can also try Google Adwords keyword planner. When your blog fails , how can you deliver ROI from your content? Use Contextual Content.

ROI 60

ROI Content How To Adwords 60

Buzz Marketing for Technology

FEBRUARY 12, 2014

According to data from a December 2012 study conducted by eConsultancy, nearly 70 percent of client-side marketers described their experience level with responsive design as “average” or better, and more than half of that group described their companies as “ahead of the curve” or “state of the art” when it came to the design technique.

Apparel 236

Apparel iPad Mobile Loyalty 236

ProBlogger

JULY 25, 2012

Chief among the search advertising platforms is Google AdWords (Note that Google still dominates the search game with nearly two-thirds market share). On the other hand, social networks, such as Facebook, have added another dimension to display network advertising. AdWords also offers display network ads.

Adwords 42

Adwords Google Facebook CPC 42

Webbiquity SMM

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior?

Research 210

Research Social Media B2B Marketing 210

Writtent Blog

FEBRUARY 6, 2014

Are you frustrated with the same old direct mail or email campaigns, and struggling to prove the ROI of your outreach? If you’re not convinced that your company stands to benefit, here are 11 surefire signs that you desperately need to start business blogging: 1. You’re Sick of Not Seeing ROI. Increase your website traffic.

Hubspot 85

Hubspot FAQ SEO ROI 85

ProBlogger

DECEMBER 10, 2014

There’s no doubt social media is important for businesses to engage with potential and existing customers. Since it’s the de facto “I’ll let the world know what I think about this product or brand” medium, it’s also a unique channel where companies and businesses now face intense scrutiny. It’s marketing 101.

Social Media 54

Social Media Metrics Class HootSuite 54