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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
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How to Create a Brand Community: A Step-by-Step Process

Social Media Strategies Summit

Build a strong brand and you will get yourself a strong community of loyal customers and brand advocates. Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand. But what is a brand community and why do you need one? What is a Brand Community?

Process 162
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article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. A balanced communications strategy is going to maximize the return on investment. We also recommended Google AdWords.

Marketing 199
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What Every Marketing Department Needs to Know About Google+

Convince & Convert

Here’s why: Google+ and Google Adwords In the past, Google Adwords was about CTR, but now Google+ and Adwords collide with +Post Ads. Through social connecting with Adwords, you can bet that every business with million dollar spends on Adwords will be testing what works for them.

Google 167
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Tips to Improve YouTube Marketing Strategy

Social Media Marketing

There are a lot of tips to improve Youtube Marketing strategy but getting started with YouTube marketing can be difficult if you don't know where to start. Many brands are missing out on the marketing benefits YouTube has to offer. Viral Video Content Viral video content is demanding now a day.

YouTube 106
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The Truth about Google + for Business (and Content Marketing)

Convince & Convert

He also talks about the new Google+ integration with Google AdWords. ” If it’s all about you, it’s impossible to build a community. Make your social presence about your community first, and create your content and strategy around that. If you could do a Skype call with any living person, who would it be?

Google 147