Aim True With AdWords
Saying It Social
OCTOBER 17, 2014
Read our review on the October 2014 Google Partners Connect event featuring two of Google''s in-house AdWords experts - Allan Thygesen & Frederick Vallaeys. The event provided valuable insight to how new features of AdWords can help businesses to generate more sales and stronger connections with customers. The post Aim True With AdWords appeared first on.
10 Tips For Optimal AdWords Campaign Settings
Small Business Mavericks
AUGUST 27, 2014
” He has written A Guide to Optimal Campaign Settings for AdWords in 2014 for Savvy Advertisers over on Search Engine Journal to explain the way he approaches this foundational topic. Always include the search partner network when starting a new AdWords campaign. Your online marketing strategy in all its forms is optimal when it is specific to your goals and circumstances, because then you are speaking to the people most apt to respond at the times they are most apt to listen. PPC for Small Business adwords adwords optimization online marketing strategy PPC
A Marketer’s Guide to Making the Most of AdWords
Convince & Convert
APRIL 8, 2016
Many people ask me how they can optimize in AdWords. highlight to tweet) There are numerous AdWords reports that can help you find areas with room for improvement. Here’s a list of common metrics that should become the basis of your AdWords strategy: Clicks. Note: You can find the list of conversion actions you can track through Google Adwords here. Impressions.
Using Google AdWords to Test Your Messaging
OCTOBER 10, 2011
I am a communication professional, with a bent toward marketing because of the bottom line results it drives. The blog post discusses how to use Google AdWords to test your messaging before you go to your customers and prospects with it. The AdWords secret of The Secret. Now a miniscule AdWords investment was paying huge dividends in other media. understand advertising.
Concentrate on Your Business with Adwords Management
APRIL 27, 2012
perfect example is the management of your Google Adwords account. Becoming an expert in Google Adwords takes a lot of practice and research. Liberate time to run your own business by outsourcing tasks such as your Adwords management to professionals. Business & Marketing Web Analytics adwords adwords management Google AdWords google adwords management
Five Content Marketing Tools to Help Scale Small Teams
MAY 11, 2016
As a small business, it can be challenging to scale your operation to meet the growing demands placed on marketing departments and deliver KPIs that lead to more trust, budget, and staff. The post Five Content Marketing Tools to Help Scale Small Teams appeared first on Spin Sucks. Comments Thank you! Glad you think so! by Daniel Bliley Interesting suggestions! Thanks! by Paula Kiger.
Why your AdWords Landing Pages Should Match your Brand
DECEMBER 21, 2010
We spend so much time optimizing our Adwords campaigns, to filter out the searches we do not need, ensure our ads are well-positioned and don’t cost the earth. Claire Jarrett runs Marketing By Web, who offer Google AdWords Management. Google AdWords AdWords Landing PagesEnsure that everything looks perfect on all of the main browsers your customers may use.
20 Most Expensive Google AdWords Keywords [Infographic]
PWB Marketing Blog
JULY 29, 2011
Ever wonder which keywords are the most expensive with Google AdWords? Google AdWords is an auction-based marketplace where advertisers bid on keywords for top placement in the search results. Do you have a cost-per-acquisition goal to make sure you’re profitably acquiring new AdWords customers? B2B Internet Marketing Google Analytics Google AdWordsflorist cannot.
Things Bloggers Should Know Before Using Google Adwords
OCTOBER 6, 2014
Google Adwords has been the most popular tool for online advertising. Many popular blogs are already using Google Adwords to popularize and monetize the sites. While you might already be using other advertisement platforms, Google Adwords opens new ways to rise to the top. Adwords, as such integrates several different methods for advertising. Arbitrage. Bridge Page.
SEO Agency Launches Google AdWords Campaign Targeting Blueglass
APRIL 29, 2013
Vizion Interactive , an SEO Agency, has launched a Google AdWords campaign where they are specifically targeting searches for a competitor’s brand name. But, in this case it’s Blueglass, an interactive marketing agency that has had its share of controversy in the past few weeks. Pay Per Click Search Engine Marketing didn’t create this mess.
Digital Success for your Small Business
Saying It Social
FEBRUARY 11, 2015
In case you missed our Google Partner Connect Live Stream event, check out our recap with our major takeaways from speakers Todd Rowe and Fred Vallaeys about digital marketing and advertising for your small business! The post Digital Success for your Small Business appeared first on.
Google AdWords Keyword Tool Gone: Here Are Some Alternatives
AUGUST 27, 2013
As of today, August 27, 2013, the Google AdWords Keyword Tool is gone. And you can no longer get keyword suggestions from the Google AdWords Keyword Tool. When you click on the search result above, you will no longer see the Google AdWords Keyword Tool. Search Engine Marketing The data it delivered was always an “estimate” of the actual number of searches.
Should You Rely On Google Alone for Online Visibility?
MAY 9, 2016
by Paula Kiger Related Stories Beyond SEO: The Power of Brand Building Long-Tail Keywords: A Lesson from Winemakers Digital Marketing: Five Costly Mistakes. Could you be relying on Google too much for online visibility? Chris Hickman explains why you shouldn't put all your eggs in one basket and how to diversify. The post Should You Rely On Google Alone for Online Visibility?
Connect Your AdWords Account To Google Plus
Small Business Mavericks
NOVEMBER 12, 2011
One way that Google+ users can benefit from the service on a sister property is by connecting their Google+ account with their Google AdWords account. But here’s the catch: You have to turn this feature on in Google AdWords account. It’s also a way for your pay-per-click initiatives to take on a flavor of social media marketing. In the 21st century, social media marketing could become the standard by which all other marketing initiatives are judged. PPC for Small Business adwords google PPC social media marketingIncluding PPC.
The Giant Robot Guide to Combining Marketing Tactics
OCTOBER 9, 2012
Your marketing is no different. It’s marketing combination that gets the best results. Here’s a guide to combining marketing tactics with a single piece of content. Research keyphrases using the Google Adwords Keyword Tool. Email Marketing. Only when you combine these tactics does your marketing turn into a giant robot. loved it. Search Optimization.
Top Marketing Trends for 2013
JUNE 4, 2013
As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Marketing should be an integrated part of your marketing mix. SoLoMo Marketing Takes Center Stage. Marketing Must be Integrated.
5 Social Media & Digital Marketing “Must Haves” for 2016
FEBRUARY 28, 2016
With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. At the same time, it’s also very exciting times for marketers and business owners, to have so many powerful marketing tools to escalate and grow their business, sales and exposure. Social media is the future of marketing. 2. Consumers
Facebook Ads or Google AdWords: Which One’s for You?
JULY 25, 2012
Chief among the search advertising platforms is Google AdWords (Note that Google still dominates the search game with nearly two-thirds market share). There are other platforms but for now, let’s see just how Facebook ads fare against the ads from Google AdWords. AdWords also offers display network ads. Facebook Ads or Google AdWords: Which One’s for You?
Is The New Google AdWords Ad Format Too Sneaky?
NOVEMBER 16, 2013
There are new Google AdWords ads that are starting to show up with different formatting that I’ve seen before. Essentially, the background does not have a color: which in the past has distinguished Google AdWords ads from the regular organic search results. I bet these new ads are going to get a lot more clicks than before. Do you think these new ads are too sneaky?
The Reddit Marketing Guide
MARCH 4, 2015
By Jessica Malnik I truly think there is no social media site more misunderstood and undervalued by PR pros and marketers than Reddit. That said, many PR pros and marketers are quick to dismiss Reddit as a viable outlet because of their own preconceived notions, or due to horror stories they have heard. This will be the beginning to your Reddit marketing. So meta, I know.
How to Select Keywords for Pay-Per-Click Campaigns
AUGUST 20, 2012
Search engine marketing (a.k.a. pay-per-click or PPC advertising) is an often-ignored element in small business Internet marketing. Despite the fact search engine marketing is easy to use, and simple in concept, the old poker expression “it takes only a minute to learn, but a lifetime to master” could just as easily be applied to SEM. Google AdWords.
The 2014 Digital Marketing Ecosystem
JANUARY 8, 2014
For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. Closing the loop on marketing ROI becomes both easier and more complicated at the same time. Does the Marketing Automation tool provide any insight?
You’re Doing Retargeting Wrong: Here’s How to Fix It
Convince & Convert
JANUARY 25, 2016
For one of our clients, we decided to run a test by splitting up our AdWords retargeting audiences in 1–30 day buckets and 31–360 day buckets (image and text ads in separate campaigns). If you use email marketing to nurture your subscribers or alert your list of new promotions, then invisible email retargeting is something you need to take advantage of. With Image via ComScore.
2015 SEO No-No’s
Saying It Social
MARCH 31, 2015
Digital Marketing SEO Google Google AdWords Google Panda Organic search Search engine marketing Search engine optimization Search engine results page SERPs Web search engine We see the articles containing tips of what to do when it comes to SEO all the time- redundant, complicated, and hard-to-implement. To some extent we cover the same basics here, but with a twist. In this article you will find the top 5 tips of what not to do when you’re trying to optimize your online pieces for search engine purposes. The post 2015 SEO No-No’s appeared first on.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!
The Cost of Marketing on Facebook [Infographic]
DECEMBER 3, 2011
With close to one billion members, Facebook is a very attractive marketing platform. The Facebook Advertising team has done a great job of working with company engineers to build a self-service, easy-to-use product that makes Google AdWords look quaint by comparison. Advertisers can target users by age, location, or area of interest, enabling very focused marketing efforts.
Finding Keywords: The First Step to Blogging Success
MAY 2, 2013
Guest post by Sean McGinnis. I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. That’s a blog post for another day. Today, I want to help you find the right keywords. Let’s dig right in.
21 Social Media Marketing Tips You Can’t Live Without
JULY 13, 2016
Are you in charge of getting your company’s social media marketing up and running? Whether you’re just getting started or have been active on sites like Facebook and Twitter, but haven’t had much success, follow these 21 social media marketing tips to propel you to the next level: 1. This ties back in with your social media marketing plan. Post Consistently.
Is The Content Right On Your YouTube Ad?
Small Business Mavericks
DECEMBER 29, 2014
One of the trends in online marketing is the increasing use of video. As she rightly points out, “ AdWords for video offers search marketers the chance to reach a big, very engaged, very specific audience with rich content. Video marketing is worth the investment if you know your audience. If you don’t know who you are marketing to, then it’s just wasted time. Video Marketing adwords for video content YouTube If they’re used well, we can create a big impact even with a limited budget. Keep Them Interested.
How to Select an Interactive Marketing Agency
Techipedia: Tamar Weinberg
JANUARY 31, 2012
Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. It’s very difficult for small and mid-size firms to select the right interactive marketing agency — as evidenced by how often agencies get fired, and how frequently client-agency relationships subsist at a low level of productivity and mutual satisfaction. Proximity.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.
Marketing Doubleshot Podcast – Ep.8 – Digital Marketing Career Trends & Online Engagement Driving Offline Action
The New Strategist
JULY 27, 2015
In this episode, Jonathan Barrick and Josh Muirhead discuss three recent trends in digital marketing careers and an initiative by Google to more effectively measure the effects of online engagement (specifically SEM) on retail store visits. Search Engine Land -> Google Launches “Store Visits” Metric In AdWords, To Help Prove Online-To-Offline Impact – searchengineland.com/google-store-v…adwords-211254. Search Engine Land -> AdWords Brand CPCs Rising? Here’s Why And What You Can Do About It – searchengineland.com/adwords-brand-…res-can-225648.
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing. Enjoy!
10 PPC Blogs Every Marketer Should Read
Convince & Convert
AUGUST 3, 2015
When I first started my own digital ad agency, all I had was a strong passion for marketing. If there was one thing I wanted to do in my life, it was digital marketing. Get you entire marketing team to read these blogs today! Specialization: PPC + Paid Marketing Strategy. This blog is one of the best places to read thought leadership around search marketing.
The Future Of Marketing: You Connected To Your Toaster
JANUARY 8, 2013
The sad truth is that marketers have - for decades on end - done ourselves in. Even the media channels that you love: Twitter , Facebook , YouTube and here, at The Huffington Post , there are many fine marketers behind the scenes doing everything they can to figure out how to make you the product. Tom Webster is a senior executive at Edison Research , and recently he had one of the more salient thoughts about media, marketing and communications. The AdWords of life. So, how do you think the marketing industry is going to respond? adwords. marketers.
11 B2B Marketing Predictions for 2011
Buzz Marketing for Technology
DECEMBER 8, 2010
Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Enjoy!
The Future of Digital Marketing According to the Giants
JULY 15, 2014
and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. But what do these purchases tell us about the direction digital marketing is going? Guest post by Clayton Wood. Google, Yahoo!