article thumbnail

10 Tips For Strengthening AdWords Campaigns

Small Business Mavericks

Tommy Landry’s list of 10 Ways To Breathe New Life Into A Floundering Google AdWords Campaign in Search Engine Journal is similar to a list of gardening techniques because you have to know enough about the situation to decide which technique is going to be the best for improving it. restructure ad groups using tighter themes.

Adwords 87
article thumbnail

6 Things You Should Be Doing Now With AdWords

Small Business Mavericks

Andrew Lolk at Search Engine Journal just wrote a good post on 6 Effective AdWords Optimization Techniques for Beginners , and I think it’s a good reminder that we all need to remember the basics. 6 AdWords Foundation Blocks. 6 AdWords Foundation Blocks. Move keywords to their own ad groups. Adjust your ad schedule.

Adwords 93
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Run YouTube Ad Campaigns That Convert

agora pulse

Many businesses flock to Facebook and Instagram for their video ad campaigns, but YouTube Ads is a powerhouse brands shouldn’t ignore. YouTube Ad campaigns are created and processed through the Google AdWords powerhouse system. You create YouTube Ads through Google AdWord’s ad creation system.

YouTube 103
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. But, my challenge to you is to put that paradigm aside and think about the four main groups media types.

Marketing 367
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. But, my challenge to you is to put that paradigm aside and think about the four main groups media types.

Marketing 195
article thumbnail

How to run an effective Facebook campaign for $100

Socialmedia.biz

3 steps to creating a successful $100 Facebook campaign. Most Facebook ad campaigns are geared toward increasing the following specific key performance indicators (KPIs): Reach – How many people in your target audience saw your ad? Tricks for creating a successful campaign quickly. on Google AdWords.

article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is important because the majority of Instagram users are in the 22 to 35-year-old age group. We also recommended Google AdWords.

Marketing 199