Google AdWords is one of the most popular ways of online advertising. Even though it is easy to set up and anyone can make an AdWords account, it has proven to be rather difficult to optimize for good results. Here, we offer you some tricks of the trade that might help you optimize, maintain, and improve your advertising campaign. Take advantage of that for a small investment in your campaign. Campaign Budgeting. AdWords is addictive, and just like anything else that is addictive, it can get out of control. This is a guest post by Ivan Dimitrijevic. MORE >>

Chief among the search advertising platforms is Google AdWords (Note that Google still dominates the search game with nearly two-thirds market share). There are other platforms but for now, let’s see just how Facebook ads fare against the ads from Google AdWords. Google AdWords simply allows businesses to advertise to people who are already looking for a product or service. It’s important to note that the differences between these environments reflects the nature of AdWords’ search network ads and Facebook ads. Advertising AdWords Facebook ads MORE >>

'Vizion Interactive , an SEO Agency, has launched a Google AdWords campaign where they are specifically targeting searches for a competitor’s brand name. Update: Vizion Interactive apparently launched this campaign the day after the news about Blueglass broke. But, in this case it’s Blueglass, an interactive marketing agency that has had its share of controversy in the past few weeks. The majority of the employees at Blueglass, based in Tampa Florida, have left the company recently, and Blueglass apparently as a company (in the US) is collapsing. MORE >>

AdWords is the system Google uses for advertising. Right now Google is offering $75 free to anyone that wants to try out AdWords. That’s a good chunk of change but it can easily disappear in a day on AdWords and give you nothing to show for it. wrote this with a few assumptions in mind: that you know how AdWords works in terms of buying clicks and that you have full control over your site. If you have never heard of AdWords you should probably start here. have also assumed you have made an AdWords account. Advertising AdWords Blog Promotion google MORE >>

To further optimize Paid Search, campaigns can be limited down to other factors such as mobile or desktop device, keyword match (broad, phrase, or exact), geography (X miles from Zip Code), time of day and day of week, and languages. Campaigns should also intentionally direct users to the appropriate page based on their keyword. To get started with Paid Search, businesses can create a small campaign with Google AdWords or Bing Search Advertising. Try campaigns for a product, a product category, an industry, a brand, etc. MORE >>