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How to Run YouTube Ad Campaigns That Convert

agora pulse

Many businesses flock to Facebook and Instagram for their video ad campaigns, but YouTube Ads is a powerhouse brands shouldn’t ignore. YouTube Ad campaigns are created and processed through the Google AdWords powerhouse system. The ad types you choose will depend on the content you want to promote and your specific goals.

YouTube 103
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How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

Content Marketing. Content is a vital component of every digital marketing strategy. Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales. According to CMI , 91% of B2B marketers are already using content marketing to generate leads.

B2B 217
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How to Create A Linkedin Strategy for B2B Brands

Social Media Strategies Summit

Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. Consider the following statistics from LinkedIn: 94% of B2B marketers use LinkedIn for content marketing. The first step in the campaign is to create a LinkedIn page. Make your page public.

B2B 130
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How to Track Links Shared on Social Media

Razor Social

However, unless the URLs you share are tagged, your standard GA reports won’t tell you which specific social media links drove the traffic to your website. In this article, we’re going to show you four different tools you can use to identify specific social media traffic so you can track the success of your campaigns more precisely.

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Are Your Social Media Goals Realistic? Are They SMART?

agora pulse

More web traffic = CTR (click-through rate) from your social media posts or campaigns. Increased sales of a particular product = sales tracked in Adwords that were generated via a link on social media. But if you need to hit goals, then you need to be focused … Creating content for 10 channels is not the way to do that.

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SEO Strategies: Optimisation Ideas for Your Google+ Page

Mindjumpers

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Most of us know that social media has been playing a big role in several businesses’ Internet marketing campaign.

SEO 258
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Using SEO To Grow Traffic And Increase Enrollment In Your Massive Open Online Course Or MOOC

SocMed Sean

You feel as though it has great content. In each of these situations, the issue points to one primary problem…content. Not necessarily with the content you have created for the course itself, but with the content that is designed to generate interest in the course. You know…the marketing content.

Course 178