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Can Ads Actually Make Foursquare Better

Convince & Convert

In April, Bloomberg cited Foursquare data showing 6 million daily check-ins in January 2013 versus 4 million per day in January 2012. I have no reason to doubt their data, but anecdotally I see “check-in” waning, at least amongst the people I follow in social media. Whither the Check-In?

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The Gift Of Facebook

Twist Image

The reason I'm such a massive advocate for Google and AdWords is because the advertising platform fits in with the user experience (it's additive). While I think Facebook can (and will) figure out their own, AdWords-like model that best fits their environment, it still has a ways to go. mobile commerce. mobile social commerce.

Adwords 102
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25 Google Analytics Admin Settings Explained

Razor Social

To get those juicy insights that can help you get better results from your marketing activities, you need to go through a set of Google Analytics admin settings and customize the reporting so you have a well-tuned stream of data and performance metrics coming in. A property can be your website, blog, subdomain, or mobile app.

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10 Social Media Predictions for 2019

agora pulse

Europe’s General Data Protection Regulation (GDPR) came into effect on May 25 this year. In doing so, it began an overhaul of the data protection process giving users more authority over their personal data. In line with GDPR rulings, Facebook and the main social media channels made changes to the way advertisers can use data.

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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Mainline Menswear achieved a 45% rise in direct traffic and a massive 93% rise in mobile traffic. You’ll be lucky to achieve an ROI of 200% on Google Adwords. Everyone knows the AdWords conversion rate has remained around 2-5% since forever. There are people who understand how effective mobile and SMS marketing is.

SMS 87
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Stop Being A Digital Immigrant

Twist Image

A responsive website, a mobile experience, a decent email database, a social media presence and ad spend that tips more towards AdWords than towards newspaper advertising doesn't count as digital transformation, and it certainly doesn't count as thinking/being born digital. google adwords. google adwords. and tomorrow.

Adwords 40
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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

And while Google wasn’t able to buy Twitter, they were able to incorporate Twitter data into Google results , and the tweets and mentions your published content receives has a material impact on how Google ranks you (which is why search and the marketing side of social media are important to consider in parallel).

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