article thumbnail

Must have digital skills for PR pros

Sherrilynne Starkie

The bad news is that the profession is transforming profoundly and the skills you have today will not be enough to compete tomorrow. This is where new industry certifications come into play, and Google Adwords and Analytics are great starting points. Photo by Carlos Muza on Unsplash. HubSpot and Hootsuite both offer certification too.

Skills 179
article thumbnail

How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you. For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords.

Analysis 186
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Link Buying Necessary?

Small Business Mavericks

» Is Link Buying Necessary? to incorporate link buying into your marketing plan. She says point blank that link buying is absolutely necessary in an “ultra-competitive&# niche. Secondly, I’d say that it’s the idea that you can compete in an ultra-competitive niche without buying links. Is it unethical?

Buy 79
article thumbnail

Are You About To Lose Your YouTube Presence?

Small Business Mavericks

Can you imagine competing against the likes of Ashton Kutcher and Oprah Winfrey for attention? Can you imagine competing against the likes of Ashton Kutcher and Oprah Winfrey for attention? If you think this is no different than competing against the Big O and the Big A on Twitter, think again.

YouTube 79
article thumbnail

How to Set Your Instagram Ads for Better Website Conversion

agora pulse

With more than a million advertisers currently competing for users’ attention on Instagram, it’s no surprise that some businesses are struggling to get Instagram Ads conversions. If you just say “buy now!” You just need to know how to optimize your ads to stand out from your competition, grab your users’ attention, and get that click.

article thumbnail

The Marketing Problem Is Simple: There Are Too Many Ads

Twist Image

If your brand can post your commercial to YouTube and generate tens of millions of views (which is common for ads that are remarkable) for free, what does that say when you have to do a media buy with a guarantee that you will generate fewer impressions? One of the things I loved about Google AdWords happened with the advent of AdSense.

Adsense 105
article thumbnail

Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

At that point, search engine optimization coalesced to become a form of geek chess, where SEO pros compete daily against Google’s own stable of geeks, playing a high stakes game of loophole discovery, exploitation, and elimination. Google opens up business pages on Plus to Adwords customers. SEOMOZ SEO Ranking Factors.

Google 167