Jon Loomer

MARCH 8, 2022

We need to talk about the Pixel Event Setup Tool. The Event Setup Tool allows advertisers to add standard events for conversion tracking to their website without code, which is pretty great. I first wrote about the Event Setup Tool when it came out more than three years ago. That doesn’t make the tool worthless.

Eventful 193

Eventful Tools URL Issues 193

Social Media Today

OCTOBER 25, 2023

Google’s got some new AR tools for advertisers.

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Google Tools Advertising 193

Sociallyin Insider Blog

JANUARY 5, 2024

In today's fast-paced era, businesses often have inquiries about digital advertising and how to maximize its potential. Digital advertising has advanced, providing advertisers with powerful tools to establish deeper connections with their target audiences and achieve superior outcomes.

Advertising 52

Advertising FAQ Questions Tools 52

Social Media Today

MARCH 17, 2022

The partnership will help to improve Meta's ad placement tools.

Tools 156

Tools Advertising 156

Jon Loomer

FEBRUARY 24, 2021

There’s a lot of chatter in the world of Facebook advertising right now. You’re likely more confused and frustrated about the state of advertising than you’ve been in some time. Even if you assume worst-case scenarios once the iOS 14 prompt goes live, advertisers are going to be just fine. Look, I get it.

Advertising 216

Advertising Facebook How To Privacy 216

Social Media Today

OCTOBER 6, 2020

Google is launching new insights tools for advertisers to highlight key trends and market shifts, while it's also rolling out new automated campaign options.

Advertising 167

Advertising Campaign Google Trends 167

Jon Loomer

JANUARY 22, 2020

Much of this information has been moved to the Inspect Tool, which is enormously valuable. If you aren’t familiar with the Inspect Tool (also known as the Delivery View ), you’ll find it at the ad set level. That will open the Inspect Tool’s various charts and graphs. Have you been using the Inspect Tool?

Tools 216

Tools Facebook Cost Overview 216

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Reputation 129

Reputation Tools Brands How To 129

Social Media Today

APRIL 7, 2021

TikTok has announced a new partnership with LiveRamp which will provide more data targeting tools for advertisers.

Advertising 185

Advertising Campaign Data Tools 185

Social Media Today

MARCH 3, 2021

Pinterest has announced a range of new ad tools at its Pinterest Presents marketing and advertising summit.

Tools 218

Tools Video Marketing Advertising 218

Social Media Today

MAY 18, 2023

In one new process, users can claim an advertised offer in-stream and the relevant discount code will be automatically applied at check out.

Discount 166

Discount Tools Facebook Advertising 166

Social Media Today

JULY 7, 2020

Google is adding some new tools to help advertisers maximize their ad campaigns, including trend-based recommendations and insights into Smart Bidding.

Trends 218

Trends Campaign Google Tools 218

Social Media Today

SEPTEMBER 26, 2019

LinkedIn has published a new overview of its Objective-Based Advertising options to help marketers get the most out of the tools

Publishing 167

Publishing Advertising LinkedIn Overview 167

Ignite Social Media

JULY 27, 2020

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”.

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LinkedIn Advertising URL Campaign 177

Social Media Today

SEPTEMBER 17, 2020

With watch time of YouTube content on home TV screens rising, the platform has added some new ad tools to help advertisers reach more specific viewer segments.

YouTube 218

YouTube Tools Advertising Marketing 218

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. That’s why we put together this primer on how social media advertising works, breaking down step-by-step what you need for a winning campaign. How does advertising on social media work? What are some sample social media advertising formats?

Advertising 145

Advertising Campaign Social Media How To 145

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? . While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. TikTok ad options.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Social Media Today

MARCH 16, 2021

TikTok has announced an expansion of its brand safety tools, ensuring more advertisers can avoid unwanted content associations.

Tools 218

Tools Brands Advertising Content 218

Social Media Today

JULY 27, 2023

Pinterest will showcase its latest business tools at the virtual event.

Eventful 148

Eventful Advertising Tools 148

Oktopost

OCTOBER 28, 2021

Fortunately, powerful social selling tools are available that can help your B2B sales team give customers exactly what they want. In this post, we’ll explore the benefits of social selling for B2B, and how marketers can take advantage of social selling tools to meet their buyers where they’re at – and get them to convert.

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Tools B2B Price ROI 144

Social Media Today

SEPTEMBER 13, 2023

Pinterest has unveiled a range of new options at its annual advertiser event.

Eventful 206

Eventful Tools Advertising 206

Sprout Social

MARCH 7, 2024

In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools. Benefits of a competitive analysis report A competitive analysis report serves as a tool for competitor benchmarking. What is a competitive analysis report?

Analysis 91

Analysis Report Examples Tools 91

Sherrilynne Starkie

JUNE 29, 2014

I like the tool and think it will help social media analysts because the it puts important information at their fingertips and makes reporting a whole lot easier. 7 Analytics Tools to Track Local Campaigns. 8 of the Best Tools to Understand Your Social Media Traffic. The time on the briefing call was for me time well spent.

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Sysomos Analytics Tools Radian6 333

Social Media Today

MAY 15, 2018

LinkedIn's adding some new tools to help job seekers better understand their potential fit, and employers to better filter their applicants.

LinkedIn 151

LinkedIn Skills Tools Advertising 151

Oktopost

JANUARY 11, 2024

Demand generation tools leverage automation technologies to help you understand your customers better and make data-driven decisions. But there isn’t a one-tool-fits-all-your-needs available in the market: you still have to pick your demand gen battles. What is a Demand Generation Tool?

Tools 62

Tools B2B Hubspot Analytics 62

Social Media Today

JANUARY 18, 2019

Facebook's adding new 'brand safety' tools to give advertisers more control over where their ads appear across its Audience Network and in video content.

Advertising 168

Advertising Facebook Video Tools 168

Social Media Today

SEPTEMBER 13, 2023

Pinterest has unveiled a range of new options at its annual advertiser event.

Eventful 191

Eventful Tools Advertising 191

Ignite Social Media

SEPTEMBER 9, 2020

The platform’s most recent update to these efforts comes in the form of a possible extension to its Branded Content tool , which originally launched in 2017. This tool could soon be available in Facebook Groups, so we’re sharing what you’ll need to know ahead of its launch. How It Works. Image Source: Social Media Today.

Groups 172

Groups Groups Tools Brands 172

Ignite Social Media

FEBRUARY 18, 2019

In the lush landscape of social networking sites, advertisers are left asking themselves which platform will reach their target audience while generating desired business results. Despite recent issues, Facebook advertising usage remains steady among digital buyers. billion monthly active users according to Statista (chart below).

Advertising 121

Advertising Facebook CPM Committee 121

Ignite Social Media

MARCH 11, 2019

In this day and age, advertising on social media is practically a must if you want your target audience to see your brand message. However, it’s critical for marketers to explore new social media advertising opportunities to reach new audiences and diversify their paid media mix. Pinterest Promoted Videos at Max Width.

Advertising 112

Advertising Social Media Real Estate Facebook 112

Social Media Today

MARCH 1, 2019

LinkedIn has added some new tools to keep job seekers informed of newly advertised positions, and provide more context on desirable skills.

LinkedIn 167

LinkedIn Tools Skills Advertising 167

Likeable

OCTOBER 25, 2021

So, if you host a podcast or are thinking about starting one, here’s how to use social media to advertise your podcast, grow your audience, and maximize engagement. Lastly, there are tons of analytics tools out there that can help you assess what content is resonating with your followers and what isn’t. Choose your platforms.

Advertising 89

Advertising Social Media How To Patterns 89

Jon Loomer

SEPTEMBER 12, 2017

Facebook announced today that Power Editor and Ads Manager will be combining into one tool. There was a time when the two tools were drastically different. The reality is that there was no longer a need to have both tools. That was certainly a source of confusion for advertisers — particularly new advertisers.

Tools 166

Tools Facebook Advertising Campaign 166

Hootsuite

FEBRUARY 23, 2023

Types of Facebook ads budgets Facebook ad budgets control the amount you spend on your advertising. Facebook ads budget calculator Listen, we would never send you out into the jungle of digital marketing without the right tools. Start experimenting Determining the budget of your Facebook advertising calls for experimentation.

CPM 135

CPM Tools Facebook How To 135

Social Media Today

FEBRUARY 1, 2021

Facebook's testing a new set of ad placement tools to help brands avoid negative association within News Feeds.

Feed 211

Feed Feedly News Advertising 211

Sprout Social

SEPTEMBER 13, 2022

That’s why we compiled a list of TikTok tools you can use to create videos and measure their impact on your business goals. Save time with our powerful TikTok management tool. All-in-one TikTok management tool. But the platform may not have all the tools you need to manage a scalable video campaign or strategy.

Tools 121

Tools Strategy Video Library 121

Jon Loomer

FEBRUARY 14, 2024

The past several years of Facebook (and then Meta) advertising has been a whirlwind. As a result, I saw very early stages of (then) Facebook advertising. We had the self-serve ad tool and Power Editor before Ads Manager came along. Before that, you needed a third-party tool to do any website remarketing (FBX!).

Advertising 174

Advertising Metrics Cost Sentiment 174