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How LinkedIn Endorsements Can Work for Your Small Business

Techipedia: Tamar Weinberg

If you’re not already familiar with and using LinkedIn, you’re missing out on a great [small] business tool. The LinkedIn study defines small business professionals as members who currently work at a company with between 11 and 500 employees. “Get This is a guest post by Sarah Levy.

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7 statistics that prove the importance of social media marketing in business

Sprout Social

While traditional marketing and advertising methods are one-way media, where brands rely on their monologue to win over a consumer, social media empowers dialogue and gives consumers unique opportunities to engage. 80% of business executives think it’s very important or essential to invest additional resources in social media marketing.

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Why PPC For Small Business Is A Preferred Model

Small Business Mavericks

Where the two business models do differ is in advertising. An offline business finds it difficult to measure the success of a newspaper advertising campaign, however, an online business can very easily measure the success of a paid-per-click advertising campaign.

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47 Social Media Statistics Every Marketer Should Know

Later

Social media statistics can be a useful tool for informing your strategy and planning your future content. We’ve rounded up some of the most interesting social media statistics we could find, all of which will help you understand your platform, your audience, and craft content that’ll stand out: Social Media Statistics: Instagram.

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Social Networking Stats: 52% of SMBs Use Facebook for Ads/Promotions, #RLTM Scoreboard

The Realtime Report

52% of SMBs Use Facebook for Advertising or Promotions . A recent study by BIA/Kelsey looks at what small businesses are doing on social media to engage millennials. Here are a few of the highlights: 52% of all SMBs have a Facebook Business Page utilized for advertising or promotion. 24% are using Twitter.

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Interview With a Small Business Owner Crushed by Google

Bill Hartzer

May is small business month, so as a follow-up to a blog post I wrote recently , I tracked this small business owner, Ira Zoot from TicketStub.com, and interviewed him. Mr. Zoot originally claimed that he, as a small business owner, has been crushed by Google. The average traffic for Ticketstub.com®

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12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity SMM

Google and Facebook captured 85% of the growth in internet advertising last year. Less than a quarter (24%) said they use social media to interact with businesses. Among small business owners who use social media for business purposes, 91% use Facebook. Just 29% use LinkedIn for business. (