You know the old saying, if you think small that’s all you will ever be. Well ‘small’ businesses don’t necessarily have to wait in the background while corporate giants gobble up all the revenue. No one is suggesting that your company should compete with Coca-Cola and Microsoft but staying small time is just admitting defeat. The advent of social media and the potential customer base it offers can help small businesses really hit the big time. Tweet. Anyone ever hear of Fairy Tales Hair Care ? Thought not. MORE >>

It is without a doubt a giant killer for small businesses.  Failing to create and publish content is a sure-fire way to watch your business disappear. Your customer can filter out your advertising by creating email filters, unsubscribing, or watching their favorite TV programs on Netflix and Amazon. . That is what traditional marketing and advertising does.  The moment you sound like an advertiser, is the moment you lose the prospect’s respect. Every customer is precious to your small business.  Small Business Content Marketing. MORE >>

Modern marketing is a practice that is new to most small businesses. Prior Prior to that small businesses made meaningful connections through selling , not marketing. One of the reasons for this is that most of the media available in recent decades, including magazines, radio, and television advertising, were far too costly for the average small business. Every business has the capability to use technology to achieve countless impressions, and that is possible with even the smallest budget. Is that the best approach for your business? MORE >>

To ring in the New Year, I asked my colleagues for their best advice for small businesses in 2013. Think through your business strategy and what your brand should stand for both in the short-run and in the long-run even before you select a name and develop customer facing programs. Small businesses need to monitor social media to set realistic goals. For small business owners, public relations is often an overlooked communications practice that should be integrated into a marketing program. People like to do business with people they know. MORE >>

Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 30 2010 David and Goliath: How Small Businesses Can Defeat Their Large Competitors By Daniel Hindin | Email | Print | 4 Comments | Guest post by  John Heaney of  Orange Envelopes. Large companies expect to confront competitors. Deliver the goods. MORE >>