Jon Loomer

OCTOBER 20, 2021

Imagine you have an important YouTube video embedded on a page of your website. Select “YouTube Video” under User Engagement trigger types. Then go to an embedded YouTube video on a page of your website. Add columns to your reporting to include this event. I made some alterations. Create a Video Trigger.

Eventful 212

Eventful YouTube Video Google 212

Hootsuite

JUNE 11, 2020

Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. If you’re deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Jon Loomer

JANUARY 31, 2024

One of the most critical elements of Meta advertising is the ability to define important actions that happen on your website or your owned properties. Once defined, you can pass that information to Meta for improved attribution, reporting, optimization, and targeting. Standard and custom events: Both of these can aid reporting.

Eventful 173

Eventful Conversation API URL 173

Buffer Social

OCTOBER 2, 2023

Despite its struggles to retain users, The Verge reports that reads could still catch up to Twitter/X. Twitter removed the feature allowing users to report misleading information. An improved content reporting flow has been introduced , simplifying the process of reporting rule-breaking content.

News 80

News Report Social Media Instagram 80

Hootsuite

DECEMBER 17, 2019

This year’s YouTube stats show that—spoiler alert—YouTube is still bigger than all the other social media platforms. Below, we’ve got the year’s new numbers: who’s using Youtube? YouTube user statistics. YouTube usage statistics. YouTube for business statistics. YouTube advertising statistics.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Bill Hartzer

OCTOBER 10, 2023

Capitalizing on the extensive global reach of Reels and the ability to assess brand suitability, advertisers gain access to new avenues for audience engagement, resulting in enhanced overall media efficiency. The goal is to empower all brands to curate the most fitting advertising environments for their target audiences.

Instagram 165

Instagram Brands Collaboration Facebook 165

Hootsuite

OCTOBER 27, 2020

The new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives. Digital 2020 October Global Statshot Report (October 2020) v01 from DataReportal. Screen time increases.

Report 145

Report Social Media Yahoo Analysis 145

Hootsuite

NOVEMBER 24, 2021

There’s something for everyone on YouTube. From the auditory delights of ASMR to comedians going viral stereotyping valley-girls , YouTube has steadily evolved to become the second-most visited website in the world. What is YouTube Creator Studio? What is YouTube Creator Studio? Where to find YouTube Creator Studio.

YouTube 137

YouTube How To Metadata Metrics 137

Social Media Strategies Summit

MAY 24, 2019

And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. According to a recent report by Smart Insights, 83% of marketers believe that video is becoming more important. Enter YouTube. Top 10 Best Brands on YouTube. Source: Lego.

YouTube 123

YouTube Brands Fashion UGC 123

Jon Loomer

OCTOBER 10, 2023

Custom events and custom conversions confuse too many advertisers. Both require the pixel or conversions API and help you define conversions that are used for reporting and optimization. Do you know the difference? They either mistake one for the other or they use the two interchangeably. But the similarities stop there.

Eventful 153

Eventful Conversation Embedding API 153

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. 10-step YouTube marketing strategy. Source: YouTube.

YouTube 145

YouTube HootSuite Marketing Video 145

Jon Loomer

SEPTEMBER 15, 2022

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. I wrote about it two years ago , and it’s an option that largely escapes advertisers. You can create custom metrics in either your custom ad reports or within Ads Manager itself.

Metrics 214

Metrics Examples Facebook How To 214

Ignite Social Media

FEBRUARY 18, 2019

In the lush landscape of social networking sites, advertisers are left asking themselves which platform will reach their target audience while generating desired business results. Despite recent issues, Facebook advertising usage remains steady among digital buyers. adults, according to Pew Research Center. incremental conversions.

Advertising 121

Advertising Facebook CPM Committee 121

Jon Loomer

MARCH 20, 2023

These events benefit Meta advertising. You can use them to add granularity to reporting, optimization , and even targeting. When advertising, my goal isn’t always a sale or lead — particularly when promoting my blog posts. The primary reason is reporting. My website prioritizes my blog.

Eventful 176

Eventful YouTube Embedding Course 176

The Realtime Report

MAY 19, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, YouTube and Foursquare: Foursquare app splits in two, launches Swarm. Social Media News Ticker Facebook Facebook Camera Facebook Poke Foursquare gaming geolocation social media news ticker Swarm Twitch Youtube'

Foursquare 182

Foursquare News YouTube Buy 182

Sherrilynne Starkie

MAY 2, 2018

This week we see innovations for brands, advertisers and agencies. New features and functions from Facebook, SnapChat, YouTube, Google and Instagram. YouTube continues to chip away at TV ad budgets. YouTube announced several initiatives to help advertisers reach TV screen viewers. Sherrilynne Starkie. followers .

Social Networking 230

Social Networking Adwords API YouTube 230

Sherrilynne Starkie

OCTOBER 25, 2018

Top 5 must-know social media news for the week includes stories about a new Messenger, Soundcloud’s Instagram integration, YouTube’s changed engagement metrics, the fight against fake news and Snapchat’s power with youth demographics. YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30.

News 225

News Research Facebook YouTube 225

Bill Hartzer

JANUARY 25, 2024

The CFA Institute’s latest report delves deep into this transformative experience, highlighting how young investors, often lacking in financial literacy and hesitant to seek traditional advice due to perceived costs, are turning to a new breed of influencers – the “finfluencers.”

Policies 95

Policies Influencer Guidelines Proposal 95

Ignite Social Media

APRIL 9, 2020

” Then again, nearly 1/3 of respondents said it was okay for brands to advertise with no caveats. .” ” Then again, nearly 1/3 of respondents said it was okay for brands to advertise with no caveats. GlobalWebIndex also did research around advertising during COVID-19. Notice the word some.

Survey 200

Survey Social Media Groups Groups 200

Mindjumpers

SEPTEMBER 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

Advertising 238

Advertising Engagement Facebook Study 238

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Participants in the United Kingdom report following brands at a higher rate (51%) than in the United States (42%).

Fashion 96

Fashion Influencer Ensembli Instagram 96

The Realtime Report

NOVEMBER 1, 2023

With the explosive growth of platforms like Twitch, TikTok, and YouTube, and partnership contracts reaching the $100 million dollar mark for top creators , it’s hard to argue that our pension for this kind of content will slow. Take Youtube for example.

Proposal 170

Proposal Metrics YouTube Advertising 170

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics. That’s no small number.

Advertising 112

Advertising Social Media List Statistics 112

SocMed Sean

MARCH 3, 2022

Over time, Pinterest has changed to become more of a video and e-commerce platform, generating revenue through advertising and more specifically through promoted pins, which are paid for by advertisers and marketers to sell their products. These users present a great opportunity for marketing and advertising.

Strategy 195

Strategy Marketing Automotive Campaign 195

Twist Image

MAY 8, 2014

You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment. Well, is online video advertising that much cheaper? Don''t be fooled.

Advertising 102

Advertising CPM Video iPad 102

Mindjumpers

SEPTEMBER 1, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Flowtown – an Interesting Social Marketing Tool Urban Outfitters Likes Facebook » The Most Badass YouTube Video Ever? Another more humorous detail is the highly biased and all positive comments indicating that this is not a normal YouTube-video.

YouTube 220

YouTube Video Disqus Film 220

Twist Image

DECEMBER 27, 2016

Display advertising has a huge problem. When someone says that the 30-second spot is dead or that television advertising (or newspaper advertising. or radio advertising) is dying because of online advertising, they could not be more incorrect. or display advertising) is simply not true. .

Advertising 68

Advertising Adwords Affiliate marketing Publishing 68

The Realtime Report

NOVEMBER 11, 2020

With this tool, you can focus your advertising actions more precisely and create well-segmented mailing lists. The features in Real Geeks include social media marketing tools, agency activity reports, lead capture notification, email blasts, and lead routing. YouTube is a powerful video marketing platform for real estate agents.

Real Estate 177

Real Estate Platform Marketing Notification 177

Jon Loomer

JANUARY 22, 2024

We’re moving into a new era of Meta advertising. This is why most experienced advertisers would tell you it’s almost always a waste of money to optimize for link clicks or landing page views. Because of that, the YouTube video is embedded at the top of the post and there’s a short blog post below it.

Embedding 163

Embedding Eventful Cost Issues 163

Twist Image

APRIL 24, 2016

There has been a long-standing statement that, "people hate advertising." In actuality, "people hate bad advertising." Digital advertising brings with it many sets of bigger and scarier issues: tracking, fraud, viewability, ad blocking, programmatic, retargeting, and more. The true state of digital advertising.

Advertising 40

Advertising Automotive Retail Mobile 40

Sherrilynne Starkie

JUNE 27, 2018

Google is introducing new brands for its advertising products: Google Ads , Google Marketing Platform and Google Ad Manager. These new brands make it easier for advertisers and publishers to choose the right products to connect with the billions of people via Search, on YouTube, on Google Maps and Google Play, and more.

Google 170

Google Adwords Case Study Sports 170

Buffer Social

JANUARY 25, 2018

Together with our State of Social 2018 report , we put together a comprehensive social media trends report. In this report, you’ll learn about the top major trends to help you succeed on social media in 2018. Mobile App Report found that 78 percent of social media time is spent on mobile devices.

Social Media 111

Social Media Trends Report Survey 111

Twist Image

SEPTEMBER 11, 2014

MediaPost ran three separate news items in the past few days that hint at the ever-evolving landscape of online video: Facebook Rivals YouTube, Tops 1 Billion Videos Per Day. " YouTube Revenue To Hit $1.13 Billion From Video Advertising This Year. From the article: "Google''s YouTube will generate an estimated $1.13

YouTube 80

YouTube Nielsen Mobile Advertising 80

Jon Loomer

JANUARY 19, 2022

These restrictions negatively impact reporting, but also the ability to target people based on their website actions. USE IN ADDITION TO: Custom audiences based on embedded YouTube video views. Second, engagement with these videos gives advertisers retargeting capabilities. The Facebook pixel has become less dependable.

Facebook 207

Facebook Instagram Advertising Engagement 207

Sherrilynne Starkie

DECEMBER 13, 2018

This week’s Top Five social media ‘must know’ news stories includes new Facebook search ads, Instagram’s audio messages, Google’s For You tab, YouTube’s Stories and news from Pew Internet Research on media consumption habits. YouTube introduces Instagram-like Stories. via GIPHY.

Social Media 150

Social Media Video YouTube Instagram 150

Hootsuite

JULY 11, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. It ranks below Facebook, Youtube, Instagram and TikTok, but above Pinterest and Twitter. Advertisers on SnapChat have the potential to reach 557.1 Get the full report now!

Marketing 103

Marketing Reddit Advertising Analysis 103