YouTube Launches New 'Shorts Report' to Promote Key Short Video Trends
Social Media Today
FEBRUARY 16, 2021
YouTube has launched a new Shorts Report, which it will use to highlight key trends in its new, TikTok-like offering.
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Discover the Fast Lane of Social Media: TikTok Leads as Brands Shift Gears According to New Dash Hudson Report
Bill Hartzer
APRIL 17, 2024
In a dynamic overview of the social media landscape, Dash Hudson has just released its latest Cross-Channel Social Media Benchmark Report, revealing key opportunities for brands aiming to refine their digital strategies. This indicates a growing recognition of the platform’s potential for quick, engaging video content.
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New Report Finds YouTube Facilitated 394,000 Full-Time Equivalent Jobs in the US in 2020
Social Media Today
OCTOBER 6, 2021
The report looks at YouTube's economic impact, with the platform now paying $10b to creators each year.
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New Report Shows YouTube Contributed $25 Billion to the American Economy in 2021
Social Media Today
JULY 20, 2022
The report incorporates responses from over 6,000 YouTube users.
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Increase YouTube engagement: 10 ways that actually work
Sprout Social
JANUARY 31, 2024
Is your YouTube engagement where you want it to be? Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. And like any other type of social media engagement , competition on YouTube is fierce. Especially when performance is tied to the ever-changing YouTube algorithm.
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Is YouTube for you? 5 Reasons To Keep It In Your 2022 Marketing Strategy
SocMed Sean
MARCH 1, 2022
You need YouTube. YouTube is a website and app that allows its users to create, share, and watch videos. YouTube is known for the sheer number of videos you can find there, on just about any topic you can think of. Since its introduction in 2006, YouTube has become one of the largest social networks and continues to grow.
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YouTube Reports that 1.5 Billion Users Now Engage with YouTube Shorts Content Each Month
Social Media Today
JUNE 15, 2022
Around 75% of YouTube's logged in user base are now interacting with short-form content.
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YouTube Shares New Insights into the Most Commonly Used Opening Lines for YouTube Clips
Social Media Today
MAY 9, 2021
YouTube has published a new report which looks at the most commonly used opening lines in YouTube clips.
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YouTube Adds New Report Which Breaks Down Channel Performance by Video Format
Social Media Today
AUGUST 9, 2023
The new report is likely designed to highlight the potential of Shorts.
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New Report Shows that Facebook and YouTube Lead the Way as Key Sources of News Content
Social Media Today
SEPTEMBER 20, 2021
The latest 'News Consumption Across Social Media' report from Pew Research highlights how Americans use social platforms for news content.
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YouTube Adds New Report Which Breaks Down Channel Performance by Video Format
Social Media Today
AUGUST 9, 2023
The new report is likely designed to highlight the potential of Shorts.
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Report: TikTok Not Among Top 3 Preferred Video Distribution Platforms for Businesses in 2024
Bill Hartzer
JANUARY 23, 2024
Munch’s annual state of short-form video 2024 report has just unveiled a surprising twist in the video content distribution preferences of businesses. Instagram and YouTube steal the spotlight, leaving TikTok in the shadows. The optimal clip length?
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Top Tools & Strategies To Nail YouTube Competitor Analysis
Keyhole.co
FEBRUARY 16, 2024
What sets your YouTube competitors apart? How do they make their videos rank better than yours on YouTube? You’ll be able to watch your competitors like a hawk and reveal their hidden secrets only with a good YouTube competitors analysis tool – the staple of your toolbox. What is YouTube competitor analytics ?
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YouTube Is Working on a New Option to Enable Publishers to Sell Subscriptions via Their YouTube Channels
Social Media Today
MAY 5, 2020
YouTube is reportedly working on a new option that would enable publishers to more easily promote subscriptions to their publications via the video platform.
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How to use YouTube Analytics to optimize your video performance
Sprout Social
JANUARY 27, 2021
Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Engagement Reports.
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15 YouTube Video Ideas to Inspire Your Brand’s Channel
Sprout Social
JULY 5, 2022
Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Behind the scenes” of YouTube’s influence. Shorts quickly gained over 1.5
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The marketer’s guide to reporting on social video engagement
Sprout Social
MARCH 16, 2022
Fast reporting helps you understand what content impacts your business and strategy, and how. Sprout Social’s Premium Analytics feature calculates this metric in a downloadable report in seconds. Find this when you download your Post Performance Report with Sprout’s Premium Analytics. Stand-out YouTube video metrics.
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The Creator’s Guide to YouTube Shorts Analytics
Buffer Social
OCTOBER 9, 2023
Everyone is focused on the YouTube Shorts algorithm as the key to growing as a creator on the platform. YouTube offers different content types, each with robust analytics. How to find your YouTube Shorts analytics Whether you prefer analyzing data on a desktop or on the go via mobile, YouTube has got you covered.
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Post Performance Report: Brands already inspiring us in 2024
Sprout Social
JANUARY 23, 2024
Welcome to the first edition of the Post Performance Report (PPR). The campaign’s YouTube video received 282,000 views and their TikTok post received over 3.3 Be a social media innovator in 2024 That wraps up our first installment of the Post Performance Report franchise. million views at time of this article publishing.
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Create a Custom Facebook Event for a Watched YouTube Video in Google Tag Manager
Jon Loomer
OCTOBER 20, 2021
Imagine you have an important YouTube video embedded on a page of your website. Select “YouTube Video” under User Engagement trigger types. Then go to an embedded YouTube video on a page of your website. Add columns to your reporting to include this event. I made some alterations. Create a Video Trigger.
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YouTube Analytics: 21 Metrics That You Should Track
Keyhole.co
JANUARY 28, 2023
But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. So why is YouTube such a big deal? Investing in video—and YouTube in particular—is key to a strong marketing strategy. YouTube is growing in a big way.
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How to Make Money on YouTube
Buffer Social
JULY 17, 2023
Since adding short-form video through Shorts in 2021, YouTube has opened up to more creators. And by going a step further to add Shorts creators to the YouTube Partner program, the possibilities for monetization on the platform have increased tenfold. What is the YouTube Partner Program? Check out this article.
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How to conduct a YouTube audit in 5 steps
Sprout Social
JULY 11, 2022
Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit. YouTube isn’t just surviving—it’s thriving.
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How to Use YouTube Analytics and Track the Right Metrics
Hootsuite
NOVEMBER 2, 2020
YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. How to use YouTube analytics. How to see analytics on YouTube.
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What marketers need to know about YouTube Creator Studio
Sprout Social
JULY 7, 2022
YouTube is not just a platform for sharing videos. All with the help of a wonderful tool called YouTube Creator Studio. Whether you’re a creator or a brand, understanding how YouTube Creator Studio works can help you reach (and engage) a larger audience. What is YouTube Creator Studio? How to use YouTube Creator Studio.
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Many Americans Get News From Independent YouTube Channels, Pew Report
Forbes Social Media
SEPTEMBER 30, 2020
A Pew Research Center report found that Americans are as likely to turn to independent channels on YouTube as they are to established news organization channels; videos from independent news producers are more likely to cover subjects negatively, discuss conspiracy theories.
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The complete guide to YouTube Live in 2021
Sprout Social
NOVEMBER 17, 2021
With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In 2020, 70% of people used YouTube to watch online replacements of live events. What is YouTube Live? What are the benefits of YouTube Live? What is YouTube Live?
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How to use YouTube Creator Studio to Grow Your Channel
Hootsuite
NOVEMBER 24, 2021
There’s something for everyone on YouTube. From the auditory delights of ASMR to comedians going viral stereotyping valley-girls , YouTube has steadily evolved to become the second-most visited website in the world. What is YouTube Creator Studio? What is YouTube Creator Studio? Where to find YouTube Creator Studio.
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How to Manage YouTube Comments: Viewing, Moderating, Replying and More
Hootsuite
AUGUST 17, 2020
It’s true, cute cat videos are hard to ignore on YouTube. But if you’re using this social media channel as part of your marketing strategy , then your brand needs to pay attention to YouTube comments too. YouTube comments allow the public to interact with your video content and for your brand to take part in a dialogue.
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How To Do YouTube Competitor Analysis
Keyhole.co
DECEMBER 21, 2022
Considering the current popularity of video content, YouTube is a powerful platform for brand marketing. billion monthly active users , YouTube generates the second-highest traffic of any website worldwide, second only to Google. While YouTube offers its dashboard for analytics, it does not have competitor analysis features.
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When Is The Best Time To Post On YouTube
Keyhole.co
NOVEMBER 29, 2023
YouTube is no longer just a consumer platform. Over 500 hours of video content get uploaded to YouTube every minute, while 122 million people visit the platform every day. With such huge competition, one thing that makes a difference is the posting timing on YouTube. There are a few things that trigger engagement on YouTube.
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YouTube Analytics Guide For Boosting Your Presence YouTube
Keyhole.co
JANUARY 28, 2023
But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. So why is YouTube such a big deal? Investing in video—and YouTube in particular—is key to a strong marketing strategy. YouTube is growing in a big way.
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Best YouTube Documentaries
SocialFish
OCTOBER 10, 2019
Many people love watching documentaries, and if you’re one of them, you’ll be surprised at how many there are on YouTube. YouTube’s documentary rabbit hole hosts a great variety of documentaries that bring incredible value to their watchers. Benefits of watching Youtube documentaries. Ten best YouTube documentaries.
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Meta's Launching Sassy Chatbots, Instagram Creates AI Stickers, And Twitter Axes Misinformation Reports: Monday Social Media News Roundup
Buffer Social
OCTOBER 2, 2023
Despite its struggles to retain users, The Verge reports that reads could still catch up to Twitter/X. Twitter removed the feature allowing users to report misleading information. An improved content reporting flow has been introduced , simplifying the process of reporting rule-breaking content.
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2023’s Top 6 YouTube Analytics Tools for Tracking Video Metrics
Keyhole.co
AUGUST 28, 2023
Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. In short, YouTube combines video content’s appeal with its immense popularity as a social media platform. It shows metrics assessments and gives you direction to grow your YouTube channel.
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7 best YouTube analytics tools
Unmetric
JULY 18, 2019
As the world’s second most popular search engine, YouTube plays a massive role for businesses looking to reach as wide an audience as possible. For some brands in the media industry, they even follow a YouTube-first policy. In-depth YouTube analytics will help you take your video marketing game from good to ninja level.
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