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How to Edit the Facebook Ad Destination URL by Placement

Jon Loomer

There are reasons you may want to edit your Facebook ad destination URL by placement. Let’s walk through those steps so that you can run different URLs by placement, too. Create a URL with UTM Parameters. An easy way to do this is to use the Google URL builder. Facebook URL Builder. Edit URL by Placement.

URL 154
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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

URL 105
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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

One of the most critical elements of Meta advertising is the ability to define important actions that happen on your website or your owned properties. That information is shared with Meta to help enhance our advertising. It’s an important action that a specific advertiser wants to track, custom to their needs.

Eventful 173
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Differences Between Custom Events and Custom Conversions

Jon Loomer

Meta advertisers have plenty to get confused about. So many advertisers either think I’m discussing custom conversions or use the two terms interchangeably. Since Meta supports these specific events that all advertisers can use, Meta has access to global data about the people who perform those actions.

Eventful 184
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Testing: AI-Powered ChatBot Trained on Website Content

Jon Loomer

Chatbase provides the options of files (PDFs or Word docs), text, website URLs, and Q&A (providing example questions and answers). Since my website has more than 1,000 pages, my primary focus is on website URLs. You have the option of crawling the website, submitting a sitemap, or entering in URLs manually.

Training 185
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Facebook Custom Conversions: The Ultimate Guide

Jon Loomer

Custom conversions are a way for advertisers to define a conversion event for the purpose of tracking and optimization. We’ll have options of URL, Referring Domain, and Event Parameters. Let’s talk through use cases for each… URL: Likely most common with this option. What Are Custom Conversions?

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Facebook Custom Conversions: The Ultimate Guide

Jon Loomer

Custom conversions are a way for advertisers to define a conversion event for the purpose of tracking and optimization. We’ll have options of URL, Referring Domain, and Event Parameters. Let’s talk through use cases for each… URL: Likely most common with this option. What Are Custom Conversions?