Ignite Social Media

JULY 27, 2020

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. awesomeco.com/bestproductsever) or went to a URL that starts with (e.g.,

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Hootsuite

JUNE 8, 2020

Now that you’ve had a highlights reel on why advertising on Snapchat is worth your time and effort, this piece will clearly lay out how to create ads that will engage the platform’s unique audience. Before you start on your advertising journey, you should know the different paths you can take. These users are creating 3.5 Product ads).

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Advertising CPI How To Metrics 145

Jon Loomer

JANUARY 31, 2024

One of the most critical elements of Meta advertising is the ability to define important actions that happen on your website or your owned properties. That information is shared with Meta to help enhance our advertising. It’s an important action that a specific advertiser wants to track, custom to their needs.

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Jon Loomer

OCTOBER 4, 2023

Meta advertisers have plenty to get confused about. So many advertisers either think I’m discussing custom conversions or use the two terms interchangeably. Since Meta supports these specific events that all advertisers can use, Meta has access to global data about the people who perform those actions.

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Jon Loomer

APRIL 17, 2023

I often hear from Meta advertisers who think their conversion events are overcounting. What URLs is the Event Firing On? If you’re convinced that conversion events are reported that shouldn’t be, a good first step to isolate the problem is uncovering which URLs the event is firing on. Let’s think about that.

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Eventful Conversation URL API 181

Hootsuite

MAY 27, 2020

Twitter advertising is an opportunity for your brand to promote its products and reach new users who might be interested in what your brand offers. Considering there are many ultra-simple Twitter ad formats and no minimum advertising budget , now is a great time to consider running your first Twitter ad. Promoted Tweets.

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Advertising Twitter How To HootSuite 145

Convince & Convert

APRIL 13, 2017

For direct-response advertisers and e-commerce business owners, it’s likely whatever tactic drives the most high-quality conversions, clicks, engagements, and ultimately, sales. Furthermore, Facebook has dozens of ad unit types and audience combinations, so drilling down to “one thing” that suits all advertisers is nearly impossible.

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Advertising Features Facebook CPA 128

Jon Loomer

MARCH 14, 2022

Sometimes, advertisers can micro-manage in this case. Using URL Parameters. Another way to measure this is with URL parameters. For more information on how to do this, you can check out a couple of articles I’ve written on using URL parameters: How to Use URL Parameters for Facebook Ads Tracking.

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How To Facebook URL Cost 199

Hootsuite

APRIL 13, 2020

With access to parent company Facebook’s extensive targeting options and tools, Instagram advertising is an effective strategy that’s easy to implement. In this post, we’ll walk you through everything you need to know about how to advertise on Instagram, including an option to create your first ad with just a couple of taps.

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Instagram Advertising How To HootSuite 145

Jon Loomer

AUGUST 6, 2023

Determine whether you want to opt-in to Multi-Advertiser Ads and have your product displayed in a carousel alongside other advertisers’ products. Provide the website URL (where the user will be sent when they click) and display URL (the domain that is displayed under your ad).

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Campaign How To URL Eventful 139

Jon Loomer

OCTOBER 10, 2023

Custom events and custom conversions confuse too many advertisers. They rely on URL or parameter rules, which limits what you can create. Do you know the difference? They either mistake one for the other or they use the two interchangeably. But the similarities stop there. You can’t create custom audiences based on them.

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Eventful Conversation Embedding API 153

Jon Loomer

SEPTEMBER 9, 2020

Attribute conversions to your advertising. Optimize advertising for Landing Page Views. Optimize advertising for conversions. They allow you to connect your advertising efforts to a specific number of resulting conversions and, if applicable, the related revenue. Set Up an Event by URL.

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Eventful Tools How To Facebook 176

Jon Loomer

FEBRUARY 1, 2022

Facebook advertisers have been vocal about the negative impact of iOS 14+ during the past year. It may actually be an indirect cause that impacts all advertisers, not just those with a high volume of iOS users. It may actually be an indirect cause that impacts all advertisers, not just those with a high volume of iOS users.

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Jon Loomer

MARCH 8, 2022

The Event Setup Tool allows advertisers to add standard events for conversion tracking to their website without code, which is pretty great. ” Now paste in the URL where you’ll want to add standard events and click “Open Website.” Events by URL. So, you would click “Track a URL.”

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Eventful Tools URL Issues 196

Jon Loomer

NOVEMBER 18, 2023

Not nearly enough advertisers use or even know about breakdowns… They’re found by clicking the breakdown dropdown menu in between Columns and Reports in Ads Manager. There are six categories of breakdowns.

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URL Types Advertising Report 135

Jon Loomer

FEBRUARY 28, 2022

I have long warned Facebook advertisers about the potential pitfalls related to types of optimization and broad audience targeting — particularly when used together. But, it’s a situation advertisers will often find themselves in, and the discovery of misleading results can be alarming. That, to me, is the problem here.

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Facebook URL Conversation Analytics 198

Jon Loomer

AUGUST 3, 2022

Even the simplest application could be a huge help for advertisers looking to send traffic to their stuff — whether it’s on a website they own or a third-party website. There are a couple of groups of advertisers who could benefit from an expansion of Outbound Clicks. Advertisers who sell on a third-party website.

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CPC Metrics Advertising URL 199

Jon Loomer

SEPTEMBER 9, 2020

Attribute conversions to your advertising. Optimize advertising for Landing Page Views. Optimize advertising for conversions. They allow you to connect your advertising efforts to a specific number of resulting conversions and, if applicable, the related revenue. Set Up an Event by URL.

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Eventful Tools How To Facebook 164

Webbiquity SMM

DECEMBER 22, 2015

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Image credit: Revinate. Carousel ads.

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Hootsuite

SEPTEMBER 9, 2020

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. IGTV advertising. Like it or not, organic reach is harder and harder to achieve. New friends!

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Advertising Social Media HootSuite How To 145

Jon Loomer

MAY 31, 2023

Chatbase provides the options of files (PDFs or Word docs), text, website URLs, and Q&A (providing example questions and answers). Since my website has more than 1,000 pages, my primary focus is on website URLs. You have the option of crawling the website, submitting a sitemap, or entering in URLs manually.

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Training Content URL FAQ 186

Jon Loomer

APRIL 22, 2019

Attribute conversions to your advertising. Optimize advertising for Landing Page Views. Optimize advertising for conversions. They allow you to connect your advertising efforts to a specific number of resulting conversions and, if applicable, the related revenue. Set Up an Event by URL.

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Eventful Tools Facebook How To 167

Social Media Network Marketing

AUGUST 18, 2012

Incase your Facebook Page and your Tweets from your Twitter is not being spread around or heard well, then, here are couple of spaces where you can add your Facebook Page URL and your Twitter Handle: Insert on your EMail below your Signature Put the Twitter Handle on your Facebook Page in the About Section Put the Facebook URL on your Twitter Page (..)

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URL Press Release Social Media SMS 111

Jon Loomer

MARCH 21, 2022

URL Parameters and Google Analytics. I’ve written before about how to use URL parameters and Google Analytics to check your results. Set up your URL parameters however you’d like, but I prefer the Dynamic URL Builder that Facebook provides within ad creation. I added columns to my report in Ads Manager.

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URL Facebook How To Analytics 201

Jon Loomer

FEBRUARY 7, 2024

As Meta advertisers, we’re constantly on a quest for good results. But there’s a situation we’ve all encountered that will make any great advertiser uneasy. Within the same View Details screen from the Event Overview tab, go to Event Breakdown and select URLs. It’s a common problem. The results are good.

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Jon Loomer

AUGUST 6, 2020

There are times when advertisers don’t want to send users to a landing page. Note that you will also provide a URL. Unlike the Call Now CTA option above, a URL is not required (or provided at all). You don’t even provide a URL when creating the ad. Using Traffic objective and Phone Call ad destination.

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Facebook URL Advertising Campaign 216

Social Media Network Marketing

JANUARY 31, 2014

Incase your Facebook Page and your Tweets from your Twitter is not being spread around or heard well, then, here are couple of spaces where you can add your Facebook Page URL and your Twitter Handle: Insert on your EMail below your Signature Put the Twitter Handle on your Facebook Page in the About Section Put the Facebook URL on your Twitter Page (..)

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URL Press Release Social Media SMS 84

Social Media Strategies Summit

MARCH 22, 2023

LinkedIn’s advertising revenue more than doubled from 2017 to 2021 — and it’s set to double again between 2022 and 2026. Are you wondering how to advertise on LinkedIn? But getting to grips with a new ad platform can be challenging, and mistakes can be costly with an advertising budget on the line. Destination URL.

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LinkedIn Campaign Groups Groups 231

Jon Loomer

APRIL 13, 2022

I wrote recently about the role of custom conversions in your Facebook advertising. I was comfortable creating audiences based on URLs, so that’s how I created some of my custom conversions. So, I usually create these particular custom conversions based on the confirmation page URL. There’s really no excuse.

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Conversation Report Facebook Eventful 188

Jon Loomer

NOVEMBER 7, 2022

That’s what made Facebook advertising so insanely profitable in the early days. Well, the first thing you’ll notice if you dive into TikTok advertising is that the TikTok Ads Manager is obviously inspired by Facebook Ads Manager. I’m not going to claim to be a TikTok advertising expert.

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Jon Loomer

JANUARY 9, 2023

You can easily view where Facebook conversion events are firing by domain and URL. Next, let’s change that dropdown to URLs. This will be a list of all the specific URLs where the selected event has occurred during the time period you chose. This is a great summary of how many events you’re getting by URL.

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Eventful Conversation Facebook URL 184

Jon Loomer

OCTOBER 14, 2020

Select the page that you want to grant URL editing powers to. Now, when you create a link post in Creator Studio from that page, you’ll be able to edit the URL headline and description. Deny specific advertisers from editing ad links. Allow only specific advertisers to edit ad links. Click to Add Assets.

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Jon Loomer

APRIL 6, 2022

Do you understand how custom conversions are used for Facebook advertising and how they’re different from standard and custom events ? The confusing part for many advertisers is that standard events, custom events, and custom conversions can all be used for both reporting and optimization. This is an area that is often confused.

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Conversation Facebook Eventful Report 189

agora pulse

JANUARY 3, 2019

While other advertising platforms focus on keywords and whether a customer is actually seeking something out, Facebook targets people based on their overall persona. The added ability to hyper-target and even mirror your ideal prospects make Facebook ads a no-brainer for your advertising spend.

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B2B Advertising Facebook Marketing 112

Jon Loomer

SEPTEMBER 26, 2022

Advertiser connects your email address to their CRM. You (the advertiser) can allow Facebook to host the PDF, JPEG, or PNG file. Typically, you would need to provide a URL to your website for the final step. Details regarding that digital product are sent via email. It’s not an immediate process.

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Content Facebook Groups Groups 211

Jon Loomer

MAY 24, 2023

For months, I’ve heard advertisers rave about the results, and I could only live vicariously through them. What’s really interesting about this is that you can create different URL parameters for current customers and new customers. They are unique, and the reports on performance have largely been positive.

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Campaign URL Advertising Analytics 176

Jon Loomer

JANUARY 3, 2024

Many advertisers forget to optimize Meta ad creative by placement — or they don’t know that they can. Ad Placement Previews Once you’ve finished creating your ad with primary text, headline, description, and URL, you’ll see a quick preview of your ad on the right. Let’s fix that in this post.

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