Convince & Convert
AUGUST 10, 2010
Raj Kadam : The question we ask is whether the specific data is useful to marketers. “Who Should I Know&# for example, is a relevant and important question that needs to be better answered. Billions and billions of dollars are spent on advertising. If it is, we’ll include it in Viral Heat. JF : Hyper-targeting.
Sprout Social
JANUARY 9, 2024
Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. Seek to answer questions like: Where do our customers currently encounter friction? Research how your customers want to engage with you, and what kind of personalization efforts would resonate most.
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Convince & Convert
AUGUST 18, 2010
But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?
Social Media Network Marketing
OCTOBER 15, 2010
Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.
Convince & Convert
SEPTEMBER 14, 2010
The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0
Twist Image
APRIL 17, 2012
What makes media a social media? There's a long-standing answer to this question. If you ask someone what social media is, they will inevitably say that it's all about the conversation. I'm no longer bullish on this notion of conversation within social media. A social business is a sharing business. social crm.
Webbiquity SMM
JANUARY 2, 2013
What is the source of the largest share of social traffic to websites? (It’s Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. 25 Social Media Facts and Statistics.
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