Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. What are the metrics that matter?

Metrics 60

Metrics Engagement Social Media Training 60

Techipedia: Tamar Weinberg

MARCH 20, 2012

So you think your business is ready to get into paid advertising channels? There is some teeny-tiny value in every impression that your advertising gets and pretty substantial value in every click, even the non-converting ones. Paid advertising should drive profit first, but there is a secondary value in the data you are collecting.

Advertising 172

Advertising Questions CPA ROI 172

Sprout Social

APRIL 3, 2024

Brands working with UK influencers are required to follow Advertising Standards Authority (ASA) Guidelines. The Advertising Standards Authority is the UK’s media advertising regulator. The regulatory body offers a variety of resources including a 20-page guide. The TLDR version?

Fashion 93

Fashion Influencer Ensembli Instagram 93

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., According to the U.S.

Mobile 225

Mobile comScore Insurance Sites 225

Sprout Social

APRIL 27, 2022

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. The comprehensive data and analytics provide performance metrics like link history, demographics, device type tracking and mobile-deep link reporting in the sleek dashboard.

URL 102

URL Engagement Domain Name API 102

Sprout Social

OCTOBER 5, 2023

Getting started with Creator Studio You can access Creator Studio from your desktop and mobile. To access Meta Business Suite on your mobile, simply download the Meta Business Suite app on iOS and Android. Deep-dive into metrics like reach, impressions and follower demographics.

Instagram 102

Instagram Facebook Marketing Features 102

Pam Moore

JULY 5, 2017

How much of your web or blog traffic is coming from mobile devices? Take a listen to the 106th episode of the Social Zoom Factor podcast to learn how to get started with Google Analytics as well as 10 Top Metrics you should be using today to understand and grow your online platform and business. What content your audience likes?

Analytics 167

Analytics Google Metrics ROI 167

Sprout Social

APRIL 12, 2022

Advertising. These dimensions vary between desktop and mobile views so be sure to check that both views look appropriate. These metrics provide information for calculating your Facebook advertising cost and ROI. Looking at metrics like CPC and CPM will tell you if your ads are performing well. Content and audience.

Facebook 119

Facebook How To Metrics Hashtag 119

Convince & Convert

AUGUST 8, 2019

mobile users in the U.S. If you’re a social media marketer and haven’t heard of dark posts, by all means add this excellent resource to your reading list. Is Dark Social Messing with Your Metrics? That would mean you’re basing your advertising dollars on only 20% of what’s actually happening—not a great idea.

Brands 155

Brands Analytics Consultant Data 155

Webbiquity SMM

DECEMBER 16, 2013

What are some of the best tools and resources to help marketers create compelling infographics? 70% of buyers would rather learn about a company through an article rather than an advertisement. Content Marketing vs. Traditional Advertising #Infographic by Enterprise Content Marketing. Pam is a content marketing rockstar.

Content 201

Content Marketing B2B Journal 201

Hootsuite

MAY 16, 2022

The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions. Bonus: Get the Facebook advertising cheat sheet for 2022. The free resource includes key audience insights, recommended ad types, and tips for success.

Cost 94

Cost CPC Facebook HootSuite 94

agora pulse

APRIL 5, 2017

When it comes to deciding where to advertise online, the first platforms you’ll probably think of are Facebook and Google. But does this domination mean that you should put your entire advertising budget into these platforms? As a nimble startup, we always look out for better ways to invest our advertising budget. All Campaigns.

Adwords 133

Adwords Metrics CPC Campaign 133

Pam Moore

SEPTEMBER 9, 2020

Additional supporting resources such as our Buyer Persona Worksheet , 5-Day Buyer Persona Bootcamp Virtual Training , Content Calendar Template and more. See the “Supporting Resources” section at the bottom of this article. Top Metrics to Optimize Your Sales and Marketing Conversion Funnel in Each Stage .

Conversation 78

Conversation Template Templates Marketing 78

Pam Moore

JANUARY 28, 2016

Having an integrated, social and digital platform that is ready for the social savvy and mobile customer is a requirement, not an option for brands looking to generate leads and sales using Twitter. Included are 14 ideas you can implement TODAY to help you increase the ROI of the time and resource you invest in Twitter.

Conversation 113

Conversation Tips Twitter ROI 113

Buffer Social

JANUARY 10, 2017

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? Let’s go… Benchmarks: How much does Facebook advertising cost? However, as many factors influence the cost of Facebook advertising, there isn’t an absolute answer to this question. Ready to read on?

Cost 40

Cost Advertising Price Facebook 40

Buffer Social

OCTOBER 23, 2023

Threads Facebook Post Display & Branded Content Tags Threads is integrating with Facebook by displaying posts and testing branded content tags, expanding its reach and advertising potential. Takeaway: Understand user preferences regarding ad-avoidance to tailor your advertising or subscription-based strategies.

News 71

News Social Media Airlines Collaboration 71

Webbiquity SMM

JANUARY 19, 2016

For all the bashing of “vanity metrics” in social marketing, those likes and shares (“engagement”) remain the most commonly used measure for evaluating social media success. 80% of marketers use these as primary success metric; 56% base social success on website traffic. Pew Research ). 70% of the U.S.

Social Media 100

Social Media Marketing Survey Metrics 100

Sprout Social

JUNE 26, 2023

For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly. Sentiment analysis can specify what customers like and dislike about your brand by giving you targeted negative and positive metrics on a topic or aspect of your business.

Sentiment 101

Sentiment Analysis Patterns Price 101

Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

Rebekah Radice

JANUARY 7, 2019

Which metrics truly matter? Moz offers a simple equation to identify share of voice: Brand advertising ($ or #) / Total market advertising ($ or #) = Share of voice. STEP 7: Make Sure Your Metrics Still Matter. As you look at performance, pay special attention to your current metrics. So how do you get started?

Social Media 145

Social Media How To Metrics URL 145

Hootsuite

SEPTEMBER 9, 2020

predominant age range ( 81% of 15–25 year-olds ), and viewing preferences ( 70% of watchtime is on mobile). Record key metrics such as subscriber counts and viewership stats so you can use them as benchmarks for your channel. False advertising typically leads to lower retention, which in turn leads to lower ranking.

YouTube 145

YouTube HootSuite Marketing Video 145

Hootsuite

MARCH 11, 2020

For example, a few of the features you can access with a Snapchat Business account include: Advertising on Snapchat through its Ads Manager. Create advertising campaigns to help you reach your target audience and start designing fun, quirky content that fits with your business’s tone. Advertise on Snapchat using its various ad formats.

Marketing 145

Marketing URL Features Platform 145

Buffer Social

JANUARY 11, 2017

Ninety-one percent of marketers invested in Facebook advertising last year. Chapter 5 : Other useful features and relevant resources : A brief look at several other great features for Facebook advertising and a list of resources on Facebook advertising. That’s a lot of attention! Chapter 1: Getting started.

Facebook 40

Facebook How To Advertising Overview 40

Social Media Marketing

JULY 18, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Flipboard Hashtag Metrics 167

Kikolani

NOVEMBER 1, 2016

We set big goals to grow our Facebook fan pages all based on this one simple metric. Counting ‘likes’ is what we call a ‘vanity metric’, and if you really want to measure the impact and success of your fan page, we’ve got to dive much deeper into your analytics. Facebook ‘Likes’ Are A Vanity Metric. But here’s the secret.

Analytics 60

Analytics Facebook Metrics Statistics 60

Kikolani

NOVEMBER 1, 2016

We set big goals to grow our Facebook fan pages all based on this one simple metric. Counting ‘likes’ is what we call a ‘vanity metric’, and if you really want to measure the impact and success of your fan page, we’ve got to dive much deeper into your analytics. Facebook ‘Likes’ Are A Vanity Metric. But here’s the secret.

Analytics 60

Analytics Facebook Metrics Statistics 60

agora pulse

DECEMBER 16, 2019

Resources for social media success. This review is a great resource to better understand the nuances of the major social media platforms. Image posts (check out resources for this later in this article). Here are three of the top resources that I use most frequently. Create your social media strategy. Text-based posts.

Social Media Management 127

Social Media Management Social Media Hashtag Marketing 127

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Employees can access metrics relating to engagement on their own shares, while admins can view company-wide metrics, or drill down into per-channel, per-employee and per-post performance.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Employees can access metrics relating to engagement on their own shares, while admins can view company-wide metrics, or drill down into per-channel, per-employee and per-post performance.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Later

APRIL 24, 2020

Facebook analytics is an incredibly effective resource for leveling-up your social media strategy and running successful marketing campaigns. With metrics like Page Views, Likes, Actions on Page, and more, it offers a ton of data-points that you can measure and leverage to improve your posting strategy. Let’s get started!

Analytics 72

Analytics Facebook Overview Metrics 72

Buffer Social

MAY 31, 2017

We found that square videos outperformed landscape videos in terms of average engagement, views, and reach, especially on mobile. Here’re a couple possible reasons: More than 92% of Facebook users use Facebook on their mobile every day. Square videos take up 78% more real estate in the News Feed on mobile than on desktop.

Video 111

Video Engagement Facebook Mobile 111

Kikolani

DECEMBER 20, 2016

The ranking feature allows you to view global rank tracking, your competitors’ rankings and your search visibility score, as well as local and mobile ranking. Hootsuite allows you to manage all of your profiles in one place, including scheduling posts, tracking metrics and improving your content. It is the ultimate social media tool.

Campaign 61

Campaign Tools HootSuite Marketing 61

Sprout Social

AUGUST 22, 2022

And if you want to film on mobile, there are minor additional requirements to meet. Add up to five cards to each video to promote relevant resources. Many of these metrics will look familiar if you’ve tapped into other social media channels’ analytics. A few need-to-knows: To use YouTube Live , you need to verify your channel.

YouTube 72

YouTube Features Engagement Hashtag 72

Kikolani

DECEMBER 20, 2016

The ranking feature allows you to view global rank tracking, your competitors’ rankings and your search visibility score, as well as local and mobile ranking. Hootsuite allows you to manage all of your profiles in one place, including scheduling posts, tracking metrics and improving your content. It is the ultimate social media tool.

Campaign 60

Campaign Tools HootSuite Marketing 60

Twist Image

MARCH 15, 2013

Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when it comes to the marketing of brands. Eric Ries brought the concept of the Lean Startup into our zeitgeist.

Marketing 100

Marketing Press Release Tumblr Loyalty 100

Jon Loomer

DECEMBER 23, 2020

You’ve undoubtedly heard that Apple is making big changes to data tracking permissions in iOS 14 that could significantly impact Facebook advertisers, publishers, and app developers. You’ve surely heard of this news in stark terms, that advertising will be less effective and businesses will suffer. What’s true?

Facebook 217

Facebook Apple Privacy Advertising 217

Jon Loomer

APRIL 27, 2022

Quarterly earning reports from Meta can stir interest among advertisers and data watchers. This is particularly true when there are significant shifts in certain key usage metrics. Our tool has been developed with advertisers in mind. Included Metrics. Now, to our tool.

Report 190

Report Press Release Metrics Price 190