Small Business Mavericks

JANUARY 23, 2015

And how many marketers wondered if it was worth the megabucks being charged for a few seconds of glory during the hype surrounding one football game? There is definitely change happening with Super Bowl ads, and the mass-marketing blasts of the past have been joined by digital, targeted outreach that tends to be a good bit easier to track.

Advertising 70

Advertising Meeting Conversation Social Media 70

Small Business Mavericks

JULY 11, 2012

I was taken aback after seeing how marketers and ad agencies differ in their use of specific online marketing tactics. It seems that neither marketers no ad agencies have increased their value on blog content since 2009. I have nothing against any of those marketing tactics. Don’t get me wrong.

Marketing 164

Marketing Reputation Mobile Advertising 164

Small Business Mavericks

NOVEMBER 10, 2014

This is a crazy time of year for marketers. Marketing Pilgrim’s Cynthia Boris looks at the split-personality of the season in her post titled, “ Retailers are from Mars, shoppers are from Venus.” Another set of numbers is also interesting to me: 82% of customers don’t make a Black Friday plan.

Retail 111

Retail Marketing Study Advertising 111

Small Business Mavericks

OCTOBER 17, 2014

Those two factors, fun and competition, are effective in marketing because they create engagement. The fact that you are doing something because it’s rewarding in some way goes past “playing a game” and into areas like education and marketing. Your marketing may use games, or it may be something entirely new.

Marketing 129

Marketing Fashion Education Advertising 129

Small Business Mavericks

OCTOBER 2, 2014

Now, marketing isn’t warfare, but there is a real similarity in the idea that strategy has to be flexible. In marketing, this happens when a PPC campaign is cherished despite results, or when a slogan is kept even when nobody but the boss likes it. marketing tactics. mobile marketing. Strategy Must Be Secondary.

Strategy 127

Strategy Marketing Campaign SEO 127

Small Business Mavericks

JUNE 9, 2011

One of the first cuts to a small business budget after the economy starts to drift south is in marketing. Struggling businesses trying to watch their bottom lines typically kill the marketing budget just when they need the business the most. Radio advertising has become a niche form of advertising.

Marketing 168

Marketing Small Business Consultant Advertising 168

Small Business Mavericks

JANUARY 6, 2016

The key to effective inbound marketing is to drive traffic back to your website where you can close the sale. No matter what kind of business you run, your best clients are going to be those that come to you through your inbound marketing channels. Inbound marketing can comprise many channels. Online advertising.

Marketing 70

Marketing Engineering Advertising B2B 70

Small Business Mavericks

MARCH 26, 2011

It has a competing advertising model. For the longest time, serious advertisers online went to the pay-per-click line, and Google was the beginning of that line. But then Facebook became the popular social network and introduced its own PPC advertising model. The latest test run by Facebook is for real-time advertising.

Small Business 79

Small Business Advertising Facebook Case Study 79

Small Business Mavericks

SEPTEMBER 4, 2014

Your business has a lot to offer, and you have poured your efforts into making it a good thing, but the truth is that marketing, in order to be effective, is not about you. Marketing Is About Your Customer. So in order to market effectively, you need to understand your customer.

Marketing 115

Marketing Tools Advertising Features 115

Small Business Mavericks

FEBRUARY 23, 2015

Marketing in 1965 was the same thing as advertising. We called it marketing, but it was advertising. As advertising has faded away, marketers have tried to turn the Internet into advertising. Rethinking Marketing. — Seth Godin. There may be a lot of potential outside that box.

Content 70

Content Marketing Advertising Influencer 70

Small Business Mavericks

NOVEMBER 2, 2012

You know how I feel about mobile marketing. This is just more evidence that mobile marketing is coming into its own. There are a lot of ways to market your business to the growing mobile market. Pay-per-click advertising. Facebook marketing. Video marketing. Marketing is changing. Organic SEO.

Marketing 168

Marketing Foursquare Mobile SEO 168

Small Business Mavericks

MAY 20, 2012

Marketing has been around for hundreds, if not thousands of years. Marketing professionals will poor over statistics and demographics in an attempt to deliver the best marketing plan possible. Compare these non-Internet marketing tactics to what is now available on the Internet.

Marketing 156

Marketing Discount Newsletter Sports 156

Small Business Mavericks

DECEMBER 31, 2014

In the field of marketing, I think there are exciting things happening: FCC Auction 97 is on hold until January 5 and current bids are totaling well over 44 billion dollars. Marketing has to keep up with that change. Online, offline, and every way possible, your marketing has to be integrated. How about you?

Wireless 117

Wireless Marketing Mobile Advertising 117

Small Business Mavericks

JULY 15, 2011

Some people call it “integrative marketing.&# I think that’s a good phrase, but regardless of what you call it, small businesses struggling in a down economy should spend a little time thinking about how they market themselves. It means that your message across all marketing channels should be consistent.

Marketing 156

Marketing Widget Discount Small Business 156

Small Business Mavericks

SEPTEMBER 21, 2015

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. As of January of this year, content creation has the second largest share of digital marketing budgets. Why Video Marketing Is Under-Used.

Video 70

Video Marketing Case Study Mobile 70

Small Business Mavericks

AUGUST 6, 2014

Marketing channels are so much a part of business that the question “ Have marketing channels become irrelevant? ” seems a bit threatening to those of us who are marketing for a living. Whether it’s multi- , omni-channel, or whatever new thing comes along — marketing is still the same in the basics.

Marketing 87

Marketing Mobile Advertising Tools 87

Small Business Mavericks

APRIL 10, 2015

Does that mean my idea of the biggest marketing mistake is wrong? Many of the ‘biggest marketing mistakes that show up on search could fit into this category because the biggest marketing mistake you can make is this: Failure to provide what is promised. Not necessarily. It also could be the result of poor site design.

Marketing 70

Marketing Advertising Sites Products 70

Small Business Mavericks

MARCH 6, 2013

There are two ways that small businesses go about marketing online. Push Marketing is when you push yourself in front of your prospects and offer them a come-on or a sales pitch. Many companies have used this type of marketing for many years. Most marketing in the 20th century falls into the category of Push Marketing.

Marketing 102

Marketing Small Business Advertising Process 102

Small Business Mavericks

MARCH 31, 2015

Online and offline marketing and advertising share many characteristics. But there is something about online marketing that has changed the way a business needs to go about connecting with potential customers. Online Marketing Is Not Mass Marketing. Online, The Customer Finds You.

Marketing 70

Marketing Engineering Advertising Research 70

Small Business Mavericks

JULY 3, 2011

It’s important, as a small business, to have a content marketing strategy. A better strategy is to plan your content marketing so that all levels of your content work together for the good of your customers and your company. Will you utilize article marketing ? What about pay-per-click advertising ?

Content 164

Content Marketing Small Business Newsletter 164

Small Business Mavericks

NOVEMBER 11, 2013

Have you started your holiday marketing yet? The key to holiday marketing is to start early. You’ve likely seen some Christmas advertising on TV already. If you are marketing online, you do not necessarily need to start running your ads yet. But you should have started your holiday marketing planning by now.

Marketing 98

Marketing Small Business Publishing Advertising 98

Small Business Mavericks

DECEMBER 4, 2011

That my friends, is email marketing. Email marketing campaigns, according to some skeptics is dead. There are literally thousands of people using facebook and email marketing to promote their businesses. Email marketing and Facebooking are in the same boat. Give new thought to the way you market your business.

Facebook 114

Facebook Marketing Advertising Course 114

Small Business Mavericks

MARCH 30, 2015

While the zombie apocalypse isn’t a reality, online marketing is, and there are actually striking similarities. This is a quote from A Survival Guide for the Overwhelmed Online Marketer from Search Engine Journal’s SEO 101 Series. That’s P for Priorities , those basic online marketing survival strategies.

Marketing 70

Marketing Journal SEO Reputation 70

Small Business Mavericks

JUNE 2, 2011

Unlike many large corporations, you can’t just throw money at the folks in marketing and expect them to turn the world over. Chances are, if your business is small enough, you are the marketing department. So how can you make Internet marketing work for you? Yes, you can. First, you’ve got to set your priorities.

Marketing 150

Marketing Small Business Engineering Resources 150

Small Business Mavericks

SEPTEMBER 24, 2013

I think this may be an untapped opportunity for marketers. But I think we’ll start to see some savvy Internet marketers experimenting with streaming video in the near future. TV sponsorship is centered around advertisers paying TV stations for segments between scenes or between movie spots on their stations. Or does it?

Video 105

Video Press Release Marketing YouTube 105

Small Business Mavericks

DECEMBER 15, 2011

We hear a lot of information about how social media is a great marketing tool. It is a great marketing tool, but is it better than other marketing tools? It depends on the market and how well you get your information out. More small businesses are utilizing the SEO marketing tool over any other type of marketing.

SEO 110

SEO Social Media MySpace Small Business 110

Small Business Mavericks

DECEMBER 8, 2014

What Does Mobile Do To Your Marketing Plan? Every time someone clicks on your ad from their phone…every time they search for your hours from their tablet…every time they use an app to buy a great deal they see advertised while waiting in line…that’s being on the wireless highway.

Wireless 98

Wireless Marketing Mobile Directory 98

Small Business Mavericks

AUGUST 14, 2014

Emotions trigger response far more than logic does, especially in marketing. The more you empathize, the more effective your marketing will be because the know/like/trust factor kicks in. Online and Offline Marketing and Advertising buyer persona empathy map marketing planning sessions' An empathy map is a tool.

How To 93

How To Marketing Sample Samples 93

Small Business Mavericks

FEBRUARY 29, 2012

Online marketing and SEO are really trying to achieve the same results – they just go about it differently. Some will argue that SEO is part of an online marketing strategy whilst others will argue the opposite, online marketing is part of an SEO strategy. SEO helps to sell your marketing strategy.

SEO 105

SEO Press Release Marketing Small Business 105

Small Business Mavericks

APRIL 27, 2011

Unloads Delicious » The Perfect Website For Off-Line Marketing Ever wonder how you can use online sources for off-line marketing? That’s good incentivized advertising. Any way you look at it, Meetup is a great way to use the Internet for your off-line marketing efforts. when your store closes.

Marketing 150

Marketing Case Study Press Release Groups 150

Small Business Mavericks

FEBRUARY 24, 2015

It is all that, but as Louisa Chan says recently on Copyblogger, “it is evolving into a lead generation and publishing hub for content marketers.” Content Marketing Builds Online Authority. What is content marketing but a carefully wrought accumulation of authoritative information? It’s basic and foundational.

LinkedIn 70

LinkedIn Content Marketing Curation 70

Small Business Mavericks

JUNE 5, 2014

In another example, does your customer service department know what marketing is doing? Your online marketing has to be part of your offline experience or your customer will react negatively. If they go to your website, or look you up on the phone, or check your Facebook page, will those hours match the ones on the door?

Health Care 87

Health Care Marketing Analysis Advertising 87

Small Business Mavericks

AUGUST 26, 2015

Internet marketing has come a long way since 1990, when the World Wide Web had its grand kick off. From there, search engines, forums, and pay-per-click advertising took over. Blogging took off like a rocket followed by social networking and video marketing. Today, there are a ton of viable options for the serious marketer.

Forums 70

Forums Sports Marketing Directory 70

Small Business Mavericks

MARCH 13, 2015

If your online marketing strategy isn’t answering the questions being asked, you are missing a great opportunity to connect. Online and Offline Marketing and Advertising cybersecurity DTV EMV online marketing strategy' Online and Offline Marketing and Advertising cybersecurity DTV EMV online marketing strategy'

Marketing 70

Marketing Education Software Advertising 70

Small Business Mavericks

FEBRUARY 5, 2011

Is E-mail Marketing More Effective Than Social Media Marketing? » When Should An Online Business Begin Marketing? How do you define online marketing? By default, the definition should boil down as being everything you do online – SEO, social media, advertising – everything.

Marketing 114

Marketing Small Business Case Study SEO 114

Small Business Mavericks

JANUARY 20, 2015

It doesn’t take much thought to realize that your emergency preparations should include your internet marketing. It is a good idea to include disaster planning when you do your (hopefully) annual online marketing check-up. What would a major local disaster do to your ability to continue to serve non-local customers?

Insurance 70

Insurance Marketing Small Business Advertising 70

Small Business Mavericks

DECEMBER 16, 2015

Content marketing is an ever-changing discipline. If you want your content marketing to succeed, make sure your team members have the following skills: Planning and organization – Your content marketing team will be responsible for establishing and managing your content calendar. Content marketing is a team sport.

Skills 70

Skills Team Content Marketing 70