Oktopost

MARCH 10, 2022

Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for. Why Measure Social ROI. How to Measure ROI in Social Media.

ROI 174

ROI B2B Social Media Brands 174

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. How to advertise on TikTok.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Jason Yormark

JANUARY 14, 2013

I have had the luxury of having quite a bit of experience watching an ad platform evolve from the ground up having been at Microsoft Advertising in the launch days of adCenter. Many of these plastforms, even the Microsofts and Googles of the world experience growing pains in figuring out how to deliver value and a strong user experience.

Advertising 218

Advertising Review Twitter Microsoft 218

Pam Moore

JULY 5, 2017

Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line? How much of your web or blog traffic is coming from mobile devices? What tweets, Facebook posts, ads and other content are driving the most traffic to your blog, website or other social channels?

Analytics 167

Analytics Google Metrics ROI 167

Bill Hartzer

OCTOBER 12, 2013

Google is updating their Terms of Service on November 11, 2013. If you follow a business on the Google+ social network, there is a chance that your endorsement could be used in an advertisement for that business, elsewhere on the web. Here is the email that is being sent out by Google. October 11, 2013.

Google 153

Google How To Avatar Embedding 153

Hootsuite

NOVEMBER 28, 2022

Keep reading for our guide to building a strong social media advocacy program. Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. What is social media advocacy? How to set up a social media advocacy program.

Social Media 122

Social Media UGC How To HootSuite 122

Hootsuite

MAY 3, 2021

And they work with Google Analytics. If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Campaign source.

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Sample Code Social Media HootSuite URL 145

Sherrilynne Starkie

DECEMBER 20, 2020

The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians are on Pinterest, an image-based social network. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true. We also recommended Google AdWords.

Marketing 195

Marketing Syndication Adwords News 195

Jon Loomer

MARCH 20, 2023

These events benefit Meta advertising. When advertising, my goal isn’t always a sale or lead — particularly when promoting my blog posts. I use Google Tag Manager to manage my pixel and create these events. I don’t have a tutorial for this one because I couldn’t tell you how to do it.

Eventful 174

Eventful YouTube Embedding Course 174

Webbiquity SMM

JUNE 6, 2017

Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. You Can’t Buy Love, But You Can Buy Reach: Use Social Media Advertising. People have been writing for at least a couple of years now that organic social media reach (particularly on Facebook) is dead.

Content 190

Content Tips How To Video 190

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention.

Brands 113

Brands Sentiment How To Analysis 113

Pam Moore

NOVEMBER 23, 2017

In addition, I provide tips to help you get your cyber house (online digital and social platform) in order as well as provide you with unique ideas for special offers that your target customers will want to act on! How to select offers that your audience can't wait to get their hands on. How to Subscribe to Social Zoom Factor Podcast

Social Media 165

Social Media How To Marketing ROI 165

Keyhole.co

FEBRUARY 5, 2024

Linkedin has become the cornerstone of professional social networking for businesses and employees alike. You can use an audit to enhance both your business and individual profile to make it more suitable for advertising yourself to your target audience. How to enhance your profile with a LinkedIn audit 1.

LinkedIn 52

LinkedIn How To Privacy URL 52

Convince & Convert

APRIL 9, 2014

These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. version of Google.

Google 167

Google Adwords Marketing YouTube 167

Sherrilynne Starkie

FEBRUARY 18, 2020

Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. It’s not advertising. You try sharing it on social media and even run a few Facebook ads, but the results are short term and costly. Today’s picture is much rosier. Here’s the problem.

Fashion 409

Fashion News Report Review 409

Sprout Social

JANUARY 27, 2021

Think of it as YouTube’s version of the Google Analytics homepage. Understanding whether viewers are searching directly on YouTube, clicking Suggested Videos thumbnails or following links from social networks lets you know if your optimization and promotion strategies are paying off. YouTube advertising. Suggested videos.

Analytics 142

Analytics YouTube Video Embedding 142

Hootsuite

APRIL 20, 2020

Here’s your primer on how to use Nextdoor for business. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. But the strength of the Nextdoor social network relies on the power of proximity. How to use Nextdoor for business.

How To 145

How To Metrics Reputation HootSuite 145

Bill Hartzer

NOVEMBER 15, 2011

As many may already know, Google Plus is now allowing people to create their very own Google Plus business page. Although Google Plus pages are not limited to just business use, businesses from all around who are already using Google Plus are now taking advantage of being able to create a Google Plus page.

Google 130

Google URL How To Sports 130

Rebekah Radice

JANUARY 7, 2019

How to edit, tweak or update necessary elements. Plus, see how you can use that information to supercharge your results. How to Measure Social Media Performance. Moz offers a simple equation to identify share of voice: Brand advertising ($ or #) / Total market advertising ($ or #) = Share of voice.

Social Media 145

Social Media How To Metrics URL 145

Webbiquity SMM

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). As noted below, the practice is now ubiquitous, with almost 90% of businesses engaged social media marketing. MarketingSherpa ). WordStream ).

Social Media 178

Social Media Marketing Hubspot Trends 178

Hootsuite

MAY 3, 2023

And if you want to keep your client pipeline full, you need to know how to generate leads in real estate. The best agents know that marketing and generating leads is an ongoing effort, one that helps you build your personal brand, expand your network, and grow your real estate business.

Real Estate 93

Real Estate Tips How To Hashtag 93

Razor Social

NOVEMBER 29, 0002

Your audience typically grows gradually unless you use tools or paid advertisement to grow. For example, if you are media site you get paid for advertisements and more traffic means more money! This level of tracking means you can go to the campaign section of Google analytics and track exactly what happened to your traffic.

Analytics 89

Analytics Social Media How To Analysis 89

Saying It Social

AUGUST 24, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Get People to Your Social Sites and Keep them Coming Back You have all of these great social sites but nobody knows about them! Here are some ways to drive people to your social sites and then keep them engaged.

Sites 204

Sites How To Foursquare Social Networking 204

Kikolani

DECEMBER 6, 2011

Writing Around the Web is a monthly series highlighting guest posts I’ve written on blogging, business, SEO, social media, and other topics! What Your Analytics Software is Hiding From You – There are many reasons for confusing and missing data in Google Analytics. Here is what you can learn from it and how to fix it.

Analytics 118

Analytics Research Real Estate Google 118

Buzz Marketing for Technology

JUNE 5, 2013

These critical moments are known as the First Moment of Truth (or FMOT), and they determine whether or not all the advertising and promotion marketers have invested will pay off. Try adding a YouTube channel to your social media arsenal. Increase the reach of your TV advertisements by posting them online. Brand Consistency.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Hootsuite

FEBRUARY 2, 2022

Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. How to schedule posts on LinkedIn with Hootsuite. If you have a Team, Business, or Enterprise account, click Manage , then Add a social network.

LinkedIn 100

LinkedIn HootSuite How To Publishing 100

Sherrilynne Starkie

JUNE 29, 2013

Google will soon shelve Reader and this has created a lot of panicky online noise from ardent fans. Earlier this month, rumours about Facebook’s possible Google Reader replacement erupted when mentions of RSS feeds appeared in Facebook’s code. Do you use Google Reader? Facebook advertising facts. Related articles.

Features 271

Features Google Reader Facebook Flipboard 271

Kikolani

MARCH 1, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. The Resources Mashup. Blogging / Content.

Mashup 141

Mashup Resources Google Adsense 141

Sherrilynne Starkie

JUNE 7, 2012

My short presentation focused on how to use social media for job search. I gave a brief overview on how recruiters use social media to source applicants and advertise vacancies. Then I provided some advice on how to stand out online. Using Social Media to find a job. Related articles.

Social Media 323

Social Media Health Care Case Study Overview 323

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. What Is Social Media Data?

Data 101

Data Social Media How To ROI 101

Convince & Convert

JUNE 24, 2014

Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? Google+ and YouTube are interesting. Facebook and Instagram are more personal and consumer focused.

How To 167

How To B2B Social Networking Apple 167

Pam Moore

AUGUST 13, 2019

Yes, smart and social savvy marketers know how to generate sales using Twitter. Learning how to increase conversions and sales using Twitter requires both art and science. How to tap into features such as Twitter advertising, Twitter cards, Twitter lists to increase sales. Give us a shout and let's get to work!

ROI 60

ROI Strategy Twitter How To 60

Sherrilynne Starkie

OCTOBER 15, 2018

Almost 38 per cent of Canadians is on Pinterest, an image-based social network. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true thanks to pay per click models which put advertising within reach for most organizations. In Summary.

Marketing 199

Marketing Syndication Adwords Social Media 199

Convince & Convert

AUGUST 22, 2012

Ever feel the pressure to prove social media’s value beyond subscriptions counts (Likes and Followers)? Is so, you have probably relied on Google Analytics. Recent updates to the platform have made life a little easier on social media marketers. View Conversions by Social Network.

Analytics 147

Analytics Report Social Media Google 147

Pam Moore

JUNE 30, 2019

Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? Much of this comes from the fud that exists in the social ecosystem.

How To 113

How To Marketing Metrics ROI 113

SocMed Sean

MAY 30, 2018

Thanks to James for sharing his insights on the topic of social media recruitment and tips on how to find the right employees using social networks! You have mainstream networks such as LinkedIn and Facebook, and then you have the more niche networks like GitHub or Moz. Separate Departments. –Sean.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232

Kikolani

MAY 17, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Discover how to ask for and get powerful testimonials.

Mashup 134

Mashup Resources Google Domain Name 134