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Publish an Unpublished Post on Facebook: How to

Jon Loomer

Facebook’s unpublished posts, also referred to as “dark” posts, are actively used by advertisers. The “Info & Ads” tool has pulled back the curtain on just how frequently advertisers are utilizing this feature. What is the Difference Between a Published Post and an Unpublished Post?

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Facebook Explore Feed: The Launch, the Test, and What Might Be

Jon Loomer

Previously only on mobile devices, Explore Feed now appears within the left menu from desktop as well… The feed itself is an attempt by Facebook to help users discover content that isn’t in their main feed from sources they aren’t following. A recent isolated test has marketers concerned, if not downright panicked.

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Meta Shuts Down Facebook Podcasts

Jon Loomer

There wasn’t functionality to record, edit, and publish your show. When a new episode was detected in my show’s RSS feed, it would be published to my page (of course, only those in the US on mobile devices might see it). Facebook was one of dozens of destinations where my show was published. No advertising.

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Facebook 2018 News Feed Changes 101: What You Need to Know For Your Business

Pam Moore

These changes impact every business, brand and publisher using Facebook for business purposes. ” If this isn't bad enough, I even saw a recent article and “survival guide from a top publisher blaming Facebook for “publishers becoming more vulnerable to ad fraud.” Episode Highlights.

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Test: Can You Promote a Facebook Podcast with Ads?

Jon Loomer

Last week, I showed you how to connect your podcast to your Facebook page so that you could publish all new episodes to your followers (among other benefits). It’s likely that this is functionality that is coming, but Facebook does not intend for advertisers to promote podcast content at this time. Tests are fun. Let’s try!

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How To Think About Mobile Advertising

Twist Image

Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. As a consumer, how often have you clicked on a mobile ad. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web.

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Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

Buffer Social

Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance. From making the status composer default to the camera to encourage Story creation on mobile, to adding Story preview tiles to the top of the feed, Facebook is constantly running tests and experiments to familiarise more of its user base with Stories.

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